How Vodafone UK scaled its digital delivery

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1 How Vodafone UK scaled its digital delivery to increase efficiency and deliver connected digital experiences How Vodafone with MMT Digital is making use of Contentful’s automation and customization capabilities to deliver digital experiences at scale. August 6th 2020 1

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● This webinar is being recorded; we will share the recording and slide deck with all registrants  ● Please leave your questions in the Q&A box, we’ll answer them after the presentation  ● To get in touch, write to us at team@contentfulmail.com Housekeeping before we begin...

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Speakers 3 Amir Abdolrazaghi Software Engineering Chapter Lead, Vodafone UK Stefan Judis Developer Relations, Contentful Owen Ayres Principal Engineer, MMT Digital

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QUICK OVERVIEW Agenda • Vodafone’s digital transformation • Current pitfalls and limitations • Automating everything • Performance • Customisation • Future plans at Vodafone 4 mmtdigital.co.uk

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6 mmtdigital.co.uk WE HELP CLIENTS BUILD DIGITAL PRODUCTS THAT TRANSFORM BUSINESS PERFORMANCE

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MMT DIGITAL Who we are 7 mmtdigital.co.uk 20+ YRS   EXPERIENCE 150+ STAFF AWARD WINNING

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VODAFONE Who we are 8 mmtdigital.co.uk

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VODAFONE UK Who we are 9 mmtdigital.co.uk CUSTOMERS WEB HITS EACH WEEK EMPLOYEES 19m+ 20m+ 13k+

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OUR CURRENT SETUP Where we are today 10 mmtdigital.co.uk

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A LOOK AT SOME NUMBERS The scale • 6 CMS platforms and 1000s of pages • Nearly £400k spent per annum on just one • Almost 100 CMS users • More than £200k spent per annum on specialized dev resources • On average, £38k loss in revenue for every 30 mins of outage 11 mmtdigital.co.uk

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PITFALLS & LIMITATIONS Where we are today

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CONTENT MODELLING Pitfalls & limitations 13 mmtdigital.co.uk

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LACK OF AUTOMATION Pitfalls & limitations 14 mmtdigital.co.uk • Creating content  Can only be done inside a GUI that isn’t customisable • Promoting content  Only deployable through manual steps in a GUI • Caching  Manually cleared in deployments

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SCALABILITY Pitfalls & limitations 15 mmtdigital.co.uk

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DEPENDENCIES Pitfalls & limitations 16 mmtdigital.co.uk

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DEPENDENCIES Pitfalls & limitations 17 mmtdigital.co.uk

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ENTER CONTENTFUL Where we are today

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CONTENT AT THE CORE The long-term goal 19 mmtdigital.co.uk

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CURRENT ROADMAP Timeline 20 mmtdigital.co.uk • October  Initial platform • January  Marketing pages • April  Shop pages • Next FY and beyond  Other channels and customer segments

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CMS AS CODE Our key principle 21 mmtdigital.co.uk • Automation  Empower engineers • Performance  Improve user experience • Customisation  Enhance content editing

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AUTOMATION Leveraging SDKs

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OVERVIEW Automation 23 mmtdigital.co.uk

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CONTENT MODELLING Automation 24 mmtdigital.co.uk

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STATIC PAGE GENERATION Automation 25 mmtdigital.co.uk

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Webhooks Automation – Static Page Generation 26 mmtdigital.co.uk

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ROLES & TEAMS Automation 27 mmtdigital.co.uk

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Testing & Deployment Automation 28 mmtdigital.co.uk

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Environment Aliases Automation – Testing & Deployment 29 mmtdigital.co.uk

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BACKUPS Automation 30 mmtdigital.co.uk

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PERFORMANCE Static Content & Caching

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PERFORMANCE Static content & caching 32 mmtdigital.co.uk

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CUSTOMISATION Apps Framework

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CUSTOMISATION Validations & enhancements 34 mmtdigital.co.uk

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Example Custom Contentful App Customisation 35 mmtdigital.co.uk

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FUTURE PLANS Looking ahead

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FUTURE PLANS Looking ahead • Single sign-on • Closer integrations (product catalogue; back-end microservices) • Expanding to all channels & customer segments • Forms integrations • Potentially expand to other Vodafone territories 37 mmtdigital.co.uk

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KEY TAKEAWAYS In Summary 1. Content at the core: always-on marketing, efficient content distribution 2. Automation on steroids: rapid delivery, increased reliability and improved developer experience 3. Performance: better UX, higher NPS 4. Customisation: higher job satisfaction, improved employee retention 5. Cutting costs: lower cloud costs, no specialised dev resource, reusability across products, customer segments and territories 38 mmtdigital.co.uk

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SAY HELLO Doing something similar? hello@mmtdigital.co.uk 39 mmtdigital.co.uk • Have a headless CMS?  We’ll do an audit of the content modelling and the wider implementation • Debating going headless?  We’ll do an assessment of the business and overall digital strategy, then provide a recommendation from our set framework First 5 to contact us get the above services FREE

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Thank you!