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Can You Outrun The Algorithm?

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peter@moz.com @dr_pete NOPE Movie ©2022 Universal Pictures

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete 4,369?

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Should We Even Try?

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete IT ALL Starts Here

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peter@moz.com @dr_pete Rules Change

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete SERPS Change

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete WE’RE #1!

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What Really Matters?

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete https://moz.com/blog/nine-years-of-google-algorithm

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Should We Believe Google?

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When Should We Panic?

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What Should We Do?!

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peter@moz.com @dr_pete 1. Pay Attention

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete https://moz.com/google-algorithm-change

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peter@moz.com @dr_pete 2. Play the long game

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peter@moz.com @dr_pete 3. Praise Skynet!

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peter@moz.com @dr_pete

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peter@moz.com @dr_pete SEO?

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There is no point in driving yourself mad trying to stop yourself going mad. You might just as well give in and save your sanity for later.” peter@moz.com @dr_pete “ —Ford Prefect

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Any more questions? Contact: peter@moz.com peter@moz.com @dr_pete

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Thanks peter@moz.com @dr_pete