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How Log File Analysis can Supercharge SEO Sally Raymer SEO IN MOTION https://speakerdeck.com/sallyseo @salraym
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"Nobody knows how to use log file analysis properly" A guy presenting a SEO platform that had no log file analysis.
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A Picture Says a Thousand Words... (or just the one)
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Let's Talk Log File Analysis just incase But...
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A Wealth of Information
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Where a request is being made from
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Who is Making the Request
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What is Being Requested
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Data we Can Use to Inform our Teams
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Identifying What Pages are Being Crawled by Search Engines
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How Quickly Content is Crawled & Indexed
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How Frequently 'Priority' Pages are Crawled
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PLPS & PDPS
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Service Pages, White Papers & Templates
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Guides & Useful Reviews
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Awareness Pages
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Identifying Search Engines Crawling the 'Wrong' Pages
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4xx Errors
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Redirects
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Canonicalised URLs
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Pages we Just Don't Care About
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Pages that are Rarely or Never Crawled at All
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Crawl Depth
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Crawl Budget
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Duplication
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Content Quality VS.
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Page Speed
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Orphan Pages
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Test & Analyse Index and Ranking Factors
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Are PageRank and Crawl Behaviour Marrying up? Image from SE Ranking
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Trends Between Word Count & Crawling
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Changing Meta-Tags & Headers
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Tracking the Impact of Cannibalisation Projects
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Implementing SSR Image from NextJS
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Updating Schema Image from Google
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Gaining Backlinks Image from Ahrefs
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Improving Page Performance
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Social Influence/ Popularity
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User Centric Behaviour
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Mobile/ Desktop Ratio
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What Part of the Site Users are Visiting
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What Response Times Users are Getting
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Fact Finding Mission Powered by Log Files
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Redirects & 4xx Outside of the Site Structure
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Identify Different Response Codes to User Agents
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Identify the Why in 5xx Errors
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CDN Error
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Storing Large Files on the Server
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High Traffic
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Separate Users from Bots
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Identify Spam Generated URLs
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THANK YOU https://speakerdeck.com/sallyseo @salraym