Tweet
Tweet

Slide 1

Slide 1 text

How Log File Analysis can Supercharge SEO Sally Raymer SEO IN MOTION https://speakerdeck.com/sallyseo @salraym

Slide 2

Slide 2 text

"Nobody knows how to use log file analysis properly" A guy presenting a SEO platform that had no log file analysis.

Slide 3

Slide 3 text

A Picture Says a Thousand Words... (or just the one)

Slide 4

Slide 4 text

Let's Talk Log File Analysis just incase But...

Slide 5

Slide 5 text

A Wealth of Information

Slide 6

Slide 6 text

Where a request is being made from

Slide 7

Slide 7 text

Who is Making the Request

Slide 8

Slide 8 text

What is Being Requested

Slide 9

Slide 9 text

Data we Can Use to Inform our Teams

Slide 10

Slide 10 text

Identifying What Pages are Being Crawled by Search Engines

Slide 11

Slide 11 text

How Quickly Content is Crawled & Indexed

Slide 12

Slide 12 text

How Frequently 'Priority' Pages are Crawled

Slide 13

Slide 13 text

PLPS & PDPS

Slide 14

Slide 14 text

Service Pages, White Papers & Templates

Slide 15

Slide 15 text

Guides & Useful Reviews

Slide 16

Slide 16 text

Awareness Pages

Slide 17

Slide 17 text

Identifying Search Engines Crawling the 'Wrong' Pages

Slide 18

Slide 18 text

4xx Errors

Slide 19

Slide 19 text

Redirects

Slide 20

Slide 20 text

Canonicalised URLs

Slide 21

Slide 21 text

Pages we Just Don't Care About

Slide 22

Slide 22 text

Pages that are Rarely or Never Crawled at All

Slide 23

Slide 23 text

Crawl Depth

Slide 24

Slide 24 text

Crawl Budget

Slide 25

Slide 25 text

Duplication

Slide 26

Slide 26 text

Content Quality VS.

Slide 27

Slide 27 text

Page Speed

Slide 28

Slide 28 text

Orphan Pages

Slide 29

Slide 29 text

Test & Analyse Index and Ranking Factors

Slide 30

Slide 30 text

Are PageRank and Crawl Behaviour Marrying up? Image from SE Ranking

Slide 31

Slide 31 text

Trends Between Word Count & Crawling

Slide 32

Slide 32 text

Changing Meta-Tags & Headers

Slide 33

Slide 33 text

Tracking the Impact of Cannibalisation Projects

Slide 34

Slide 34 text

Implementing SSR Image from NextJS

Slide 35

Slide 35 text

Updating Schema Image from Google

Slide 36

Slide 36 text

Gaining Backlinks Image from Ahrefs

Slide 37

Slide 37 text

Improving Page Performance

Slide 38

Slide 38 text

Social Influence/ Popularity

Slide 39

Slide 39 text

User Centric Behaviour

Slide 40

Slide 40 text

Mobile/ Desktop Ratio

Slide 41

Slide 41 text

What Part of the Site Users are Visiting

Slide 42

Slide 42 text

What Response Times Users are Getting

Slide 43

Slide 43 text

Fact Finding Mission Powered by Log Files

Slide 44

Slide 44 text

Redirects & 4xx Outside of the Site Structure

Slide 45

Slide 45 text

Identify Different Response Codes to User Agents

Slide 46

Slide 46 text

Identify the Why in 5xx Errors

Slide 47

Slide 47 text

CDN Error

Slide 48

Slide 48 text

Storing Large Files on the Server

Slide 49

Slide 49 text

High Traffic

Slide 50

Slide 50 text

Separate Users from Bots

Slide 51

Slide 51 text

Identify Spam Generated URLs

Slide 52

Slide 52 text

THANK YOU https://speakerdeck.com/sallyseo @salraym