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How Log File Analysis can Supercharge SEO Sally Raymer SEO IN MOTION https://speakerdeck.com/sallyseo @salraym

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"Nobody knows how to use log file analysis properly" A guy presenting a SEO platform that had no log file analysis.

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A Picture Says a Thousand Words... (or just the one)

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Let's Talk Log File Analysis just incase But...

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A Wealth of Information

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Where a request is being made from

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Who is Making the Request

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What is Being Requested

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Data we Can Use to Inform our Teams

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Identifying What Pages are Being Crawled by Search Engines

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How Quickly Content is Crawled & Indexed

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How Frequently 'Priority' Pages are Crawled

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PLPS & PDPS

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Service Pages, White Papers & Templates

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Guides & Useful Reviews

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Awareness Pages

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Identifying Search Engines Crawling the 'Wrong' Pages

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4xx Errors

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Redirects

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Canonicalised URLs

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Pages we Just Don't Care About

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Pages that are Rarely or Never Crawled at All

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Crawl Depth

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Crawl Budget

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Duplication

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Content Quality VS.

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Page Speed

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Orphan Pages

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Test & Analyse Index and Ranking Factors

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Are PageRank and Crawl Behaviour Marrying up? Image from SE Ranking

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Trends Between Word Count & Crawling

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Changing Meta-Tags & Headers

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Tracking the Impact of Cannibalisation Projects

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Implementing SSR Image from NextJS

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Updating Schema Image from Google

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Gaining Backlinks Image from Ahrefs

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Improving Page Performance

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Social Influence/ Popularity

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User Centric Behaviour

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Mobile/ Desktop Ratio

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What Part of the Site Users are Visiting

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What Response Times Users are Getting

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Fact Finding Mission Powered by Log Files

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Redirects & 4xx Outside of the Site Structure

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Identify Different Response Codes to User Agents

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Identify the Why in 5xx Errors

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CDN Error

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Storing Large Files on the Server

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High Traffic

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Separate Users from Bots

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Identify Spam Generated URLs

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THANK YOU https://speakerdeck.com/sallyseo @salraym