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10 things wot I learnt about lean startup It’s f*****g hard, that’s for sure! Laurence McCahill, Spook Studio

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First, a bit of background

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we startups

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Why go Lean?

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“Life’s too short to build something nobody wants” Ash Maurya, Spark59

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Waterfall = fail? Chart by @lfittl

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Agile/lean=wiggle it! Chart by @lfittl

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“At least 2/3 of our ideas are never going to work. The other 1/3 will take 3/4 iterations to get right” Marty Cagan

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Lean startup cycle

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Lean UX cycle

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Key principles of lean

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Test your assumptions

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Focus on customer needs

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Reduce cycle times

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More facts, less intuition

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Less documenting more doing

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Right action right time

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So, onto my lean learnings…

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RFPs suck! (requirements = hypotheses) 1

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“I don’t care how smart you are. Every design solution you put out there is a hypothesis.” Jeff Gothelf, Neo

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Egos and lean don’t mix well 2

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© rhonda_liberman

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It’s not about you anymore © rhonda_liberman

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Context changes tactics 3

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Startup prioritizer What’s most important for your startup? There’s a finite amount of resource available

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Balanced teams make better products 4

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business design technology

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Cust dev is hard (& founders should do it) 6

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“Customers don’t care about your solution. They care about their problems.” Dave McClure, 500 Startups

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Bad news gets worse the longer you leave it 7

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“How can I bounce my ideas off the market cheaper and faster?” Rob Fitzpatrick, Dex.io/FounderCentric

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Opinions = guesses (& the founder always wins) 8

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"Success is not delivering a feature; success is learning how to solve the customer's problem.” Mark Cook, Kodak

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MVP ≠ minimum viable pants 9

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1 metric that matters beats 100 that don’t 9

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“Vanity metrics make you feel good but don’t offer clear guidance on what to do.” Eric Ries, The Lean Startup

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It’s ain’t no silver bullet (nor cheap/fast!) 10

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In summary: How to get it right…

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Rip up the spec and host a workshop 1

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Biz, design & tech around the same table 2

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Decide on key priorities from day 1 3 1

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Work with people you like (that trust you) 4

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Kill your ideas before you build them 5

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Talk with customers throughout 6

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Don’t guess, learn (there are no answers in the boardroom!) 7

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Make your MVP minimum awesome 8

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Find your one metric that matters 9

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Own the process don’t let it own you 10

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Lean © alykat anyone?

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There are tons of tools out there…

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But if you only use one…

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The lean canvas

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Some further reading

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www.welovelean.com

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Laurence McCahill @welovelean Thanks!