Designing for the long-term Design and Innovation from Accenture Interactive Andy Polaine APAC Regional Design Director – Fjord @apolaine @fjord Web Directions – Design 2018

2 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Progress 30 years remaining

3 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Progress

The Need for Speed 4 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image source: Nick Fewings on Unsplash

Mindfulness & Long-Term Thinking 5 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image source: Adrian on Unsplash

The Digital Ephemera Problem 6 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image source: David Zawila on Unsplash

“We shape our tools and thereafter they shape us.” Marshall McLuhan/J.M.Caulkin 7 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image © Karsh Estate

Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Design outside the lines As the discipline of design broadens its horizons, new challenges are arising. To continue making an impact, designers need to evolve how they work, learn, and differentiate themselves. Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

9 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Perhaps none of it matters. Until it does. Image source: https://9to5mac.com/2018/04/11/zuckerberg-testimony-reaction/

10 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 First World Problems are actual problems. And Kendall Jenner can’t help us. Image source: Georges Biard - Wikimedia Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

The capability of technology is always overestimated. The difficulty of great design is always underestimated. 11 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018

Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 12 Most digital products aren’t products. They’re service ecosystems. Political, economic, social, technological ecosystem • We need to prevent our service from becoming obsolete • We need to understand the effect of our service on society Business ecosystem • We need to extend our market offering • We are falling behind our competitors Multi-channel service • Our brand experience is not seamless • Our service needs to feel more personalized and magical Single touchpoint • People are not using our service • We don’t know how to reach and connect with our customers

13 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Learning from landscape architecture Image: Durkc - Wikimedia

14 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Learning from architecture Image source: State Archives and Records of NSW

“The separation of architecture and engineering that had begun in the 19th century was not responsive to the complex nature of modern architecture.“ 15 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Sydney Opera House nomination by the Government of Australia for inscription on the World Heritage List Image source: State Archives and Records of NSW

“We made the working drawings just ahead of the actual construction going on at the building site so therefore development was not very far ahead of what was actually going on at the site at any one time.” 16 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Jørn Utzon Image: Popperfoto/Getty Images

17 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 A deadly lack of long-term thinking Image: Durkc - @Natalie_Oxford

18 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Voyager 37 years on Image: NASA/JPL-Caltech

19 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Four Principles and a Metaphor Image: The Kobal Collection

20 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image: NASA/JPL-Caltech 01. Design for long-term & worst case scenarios

21 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image: Tim Ross - Wikimedia 02. Design for ecosystems, not products

22 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image: Wikimedia 03. Balance ego with humility

23 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image: Fernando Frazão/Agência Brasil 04. Go slow to go fast later

“Sleep is extremely important to me – I need to rest and recover in order for the training I do to be absorbed by my body.” Usain Bolt 24 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Image: Fernando Frazão/Agência Brasil

25 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency

26 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency

27 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 The four seasons of design Image: John Seymour - The Complete Book of Self-Sufficiency

28 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Spring Synthesis Concepting Alpha Beta Pilots Image: Wilfried Santer - Unsplash

29 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Summer Launch Scale Manage Image: Kekai Ahsam - Unsplash

30 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Autumn Harvest Reevaluate Prune back Repair Stock up for winter Image: Aaron Burden - Unsplash

31 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Winter Stop Recover Take stock Research Dream Get ready for Spring Image: Andy Polaine

The cycle never ends 32 Andy Polaine – Fjord – Designing for the long-term – Web Directions 2018 Winter Autumn Summer Spring

Thank you. Design and Innovation from Accenture Interactive Andy Polaine APAC RDD – Fjord @apolaine @fjord Web Directions – Design 2018