Welcome to the workshop!
We are UX designers and we propose UX
workshops in Luxembourg !
Slide 4
Slide 4 text
No content
Slide 5
Slide 5 text
Share your knowledge
with the community!
Contact us if you want to present a
workshop or share a UX method!
Slide 6
Slide 6 text
Thanks :)
Thanks to amazon for hosting today’s
workshop.
Slide 7
Slide 7 text
What’s the plan?
1. What are cognitive biases?
2. It’s scary, let’s play cards
3. Don’t be evil… or maybe let’s be evil?
4. OKTHXBYE
Schedule
Slide 8
Slide 8 text
What are cognitive
biases?
01
Slide 9
Slide 9 text
No content
Slide 10
Slide 10 text
Ok, thank you for coming,
good night :D
Slide 11
Slide 11 text
Cognitive biases are psychological
tendencies that cause the human brain to
draw incorrect conclusions.
For better or worse, we can use them in
many different ways to influence user
behavior on your websites and apps.
Definition
Slide 12
Slide 12 text
No content
Slide 13
Slide 13 text
IF I don’t book now, there will not be any
room left for me (Scarcity + loss
aversion)
Slide 14
Slide 14 text
Other people booked it so I will
book it too (Bandwagon effect)
Slide 15
Slide 15 text
As designers (and as customers), it’s also
interesting to be aware of such biases. For
instance, some of them might influence your
user research without you even knowing it.
Definition
Slide 16
Slide 16 text
Practise time
02
Slide 17
Slide 17 text
No content
Slide 18
Slide 18 text
Step 1 - Discover and recall
1. In groups, check the biases cards we
gave you
2. Can you recall any site or situation
where those biases where used?
Slide 19
Slide 19 text
Let’s share our
experience
01
Slide 20
Slide 20 text
Step 2 - Let’s be evil
Now that we have a better understanding of
a few biases, let’s build the most
manipulative experience possible.
How would you sell us a unicorn?
Slide 21
Slide 21 text
How would you sell us a unicorn?
→ inpx.it/cobiases
Slide 22
Slide 22 text
Sharing is caring
02
Slide 23
Slide 23 text
Ethics
So, good or evil, what you create and build is
your responsibility and your choice.
Would you use some of those in a project?
Slide 24
Slide 24 text
Check your biases
Some of those might influence your user interviews and user testing
- Confirmation bias
- Framing effect
- Social Desirability bias
- etc.
→ 10 cognitive biases to avoid in User
Research (and how to avoid them)
Slide 25
Slide 25 text
No content
Slide 26
Slide 26 text
● Cognitive Bias Cards For Learning
Practitioners (to learn about bias)
● Cognitive Bias Cards
● Wikipedia list of cognitive biases
● Online quizz tool with biases cards
● CognitiveBiasCards
● Bias Cards by UX Psychologists (to avoid
designer bias)
● List of cognitive biases
Some cards / lists
Slide 27
Slide 27 text
● Psychology for Designers Joe Leech
● 100 Things Every Designer Needs to Know
About People Susan Weinschenk
● 100 MORE Things Every Designer Needs to
Know About People
Some books
Slide 28
Slide 28 text
Thank you :)
Contact us if you want to present a
workshop or share a UX method!
@ux_lux on twitter - uxinlux@gmail.com