R u ready for rank position #0? | Increase your visibility in the age of assistance [Workshop] - Elias Tsaldaris

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SEM SEO SERP (Search Engine Results Pages) Voice Search PASO (Personal Assistant Search Optimization) Ranking #0 Semantic Markup Featured Snippets Findability vs Visibility #theblacksheep

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Featured Results Got... More Featured Quality Long-Form Content Dominated Disavows Helped Rankings Jump Right Back Poor Content Got Nailed AdWords Became Just "Ads" & Got An Extra Line Shopping ads finally available in greece The Mobile First Update Didn't End The World The New Google Search Console #SEMtrends2019

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Google SERP Feature Graph

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People are 63% more likely to buy if there are product reviews. Reviews produce an average lift in sales of 18%. Bad reviews actually improve conversions by 67%! reported by Econsultancy.com

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Product Ratings and reviews Pricing Availability PPC The top five e-commerce rich snippets

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#ShoppingAds

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#rankzero

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καφέ ξενοδοχείο μπουγατσα frezyderm ac norm answer boxes #LiveSearches https://search.google.com/structured-data/testing- tool/

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RankBrain Grows More Powerful LSI ( Latent Semantic Indexing) Keywords Are Important Within Content Voice Search Continues Growing Focus On Improving EAT "Scores" (EAT stands for: Expertise - Authority - Trustworthiness.) Links Are Important, and So Are Brand Mentions Video Is Big and Getting Bigger #SEOtrends2020

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Create long-form, amazing content! Take current content that ranks and build it out to be even better and more thorough. Include video on your landing pages, articles and top products Consider LSI and the supporting terms you may want to include on your page to add context and depth to your content. Read the new Google General Guidelines and see how you can apply those to your website. Use schema and rich data to boost your CTR and boost rankings based on RankBrain. Optimize your website for voice search by considering questions people may search in your industry Work to get your brand mentioned in the media. Use press releases and social media to get your message out. #SEOaction

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