10 WAYS TO IMPROVE YOUR EDITORIAL
1. Use CRAP
n A simple guide in creation.
n A simple guide in critique.
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2. Use dominant art, headline, centerpiece
Create an entry point for the eye to launch from.
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3. Build around that dominant piece
n Establish hierarchy.
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4. Modular design rocks, and rules!
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5. Establish a look for standing forms
n Different is not always better.
n Consistent visual brand.
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6. Create templates and style sheets
n No guessing.
n Consistency.
n Production moves faster.
n More design time.
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n Master pages.
n Templates.
n Library
n Paragraph styles.
n Character styles.
n Swatches. Color palettes.
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7. Learn shortcuts
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8. Rethink “different”
n Do they/you want different, or better?
n Different doesn’t mean bizarre.
n Improved content and quality can be “different”.
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9. Create a record of your style
Establish a visual guide to your visual design
n Prototypes
n Stylebooks
n Design manual
n Style handout
n Style poster
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10. Know your user
n Make it easy for them to find what they want.
n Inform.
n Entertain.
n Engage.
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NEXT
9 Welcome and introductions
9:20 What the heck is visual communication?
9:40 Principles and fundamentals
10:40 Break
10:50 Typography
11:40 The creative process
12:30 Lunch
1 10 things you can do to improve advertising
1:50 Break
2 10 things you can do to improve editorial
2:50 Break
3 10 things you can do to improve other stuff
4 Close
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10 WAYS TO IMPROVE YOUR EDITORIAL
THEN
9 Welcome and introductions
9:20 What the heck is visual communication?
9:40 Principles and fundamentals
10:40 Break
10:50 Typography
11:40 The creative process
12:30 Lunch
1 10 things you can do to improve advertising
1:50 Break
2 10 things you can do to improve editorial
2:50 Break
3 10 things you can do to improve other stuff
4 Close