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Agenda

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DS101

Not this one. This one.

a flexible design framework that increases the chances of making something people want What is a Design Sprint?

UNDERSTAND DIVERGE BUILD ✓ X TEST CONVERGE Design Sprint Approach Clarify and focus on the problem to solve Generate solutions to the identified problem Select which solutions are best to move forward Build a low-cost prototype to test with stakeholders/users/clients Test the prototype with users and debrief

a human-centered approach to strategic innovation through storytelling (D)esign:

Science > Art (D)esign:

Visual communication (d)esign:

SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint

DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN

Designtist

Problem-Solution-Why

Problem-Solution-Why Water on the floor —> Mop

Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe

Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure

Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator

Problem-Solution-Why Water on the floor —> Mop WHY? Leaky pipe —> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection

Challenge 1 High five everyone in the room IN 60 SECONDS

Challenge 2 Make everyone happy IN 60 SECONDS

exploring new products or services data doesn’t exist enter new markets and much more… When is it best to use a Design Sprint? Answers Risk / impact of failure many unknown / low familiarity Desirability many stakeholders High complexity

data can be useful but often times only looks back and doesn’t tell the whole story

Rules

○ One conversation ○ Everybody participates ○ All voices equal ○ Be timely ○ No devise peeping ○ Phone stack ○ Write BIG & clearly Rules of Conduct ○ No TPS (jargon) ○ No Hippos ○ Tough on ideas, not on people ○ No “Yes, but…” ○ Be comfortable ○ Have fun!

The Challenge

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http://notion.is/

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Phase 1: Understand

GET THE BACKGROUND Rules of the Design Sprint Parking Lot Research, Competition & Past Work Goals & Anti-Goals Assumptions KNOW THE USER Who / Do Personas User Journey Map DEFINE THE PROBLEM Problem Statement Problem Reframe WRAP-UP Daily Retrospective Agenda: Understand

ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME PHASE 2

to define what should and should not be achieved in the design sprint Goals and Anti-Goals PURPOSE OUTPUT 5 min. INSTRUCTIONS 1. On your own, write each of the following on a coordinating colored post-it (one per post-it) ○ GOALS (design sprint outcome you want to see) ○ ANTI-GOALS (design Sprint outcomes you don't want to see) 2. Place in a two-column grid grouping duplicates together GOALS ANTI-GOALS

GOALS ANTI-GOALS to narrow focus for target achievements Dot Vote PURPOSE OUTPUT 3 minutes INSTRUCTIONS 1. Each participant gets 2 dot stickers 2. Place dot stickers on the most important goals 3. Re-organize post-its so that goals without votes are moved to the anti-goal column (by default) In this circumstance, the riskiest assumption is the assumption that could have the greatest impact if wrong.

Who | Do

Who Do Partners, Spouses Co-workers Boss Influence decisions Recommend hotels, flights Approves travel budget

to define all the stakeholders and their responsibilities Who / Do 1. Create two columns, “Who” and “Do” 2. Note each stakeholder in the “Who” column (Ex: Bob the accountant) 3. Write what they typically do today in the “Do” column 4. Dot vote on most important stakeholders (two dots each) WHO DO PURPOSE INSTRUCTIONS OUTPUT 20 minutes It’s not what we want them to do, but what they do now.

to compose a better understanding of who the stakeholders is and what compels them Empathy Mapping 1. In small teams, fill in content for the following sections of your empathy map: think (+/-), hear, smell, taste, see, feel, needs 2. Rotate team to the next empathy map and add to the map (repeat until you are back to your starting empathy map) 3. As a group, discuss what might be the area(s) of biggest impact PURPOSE OUTPUT 3 minutes per empathy map INSTRUCTIONS

to define and understand characteristics of different groups of people that share the same role Personas 1. Divide into small teams, one for each top “Who” 2. Work in small teams on a flip chart to sketch out areas for: Background, Frustrations, Needs & Desires, Key Questions 3. Fill in each area as needed 4. If possible: Define the “quantitative” sliders PURPOSE OUTPUT 30 minutes INSTRUCTIONS NAME BACKGROUND FRUSTRATIONS NEEDS QUESTIONS

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What’s their journey?

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AWAY LEARN MORE GET DETAILS ARRIVAL CONFIRM ITINERARY INFORM SPOUSE HOME GET TIX SAVE MONEY TRAVEL ARRIVE SAFELY DINE ? ? STRESS FREE PHASES GOALS EMOTIONS :) :] :| :\ EDUCATE MOBILE NOTIFICA TION SHARING IN-APP PURCH SAVED CREDIT CARD ? ACTIONS SHARE INFORM FRIENDS SHOW OFF :D SHARE BUTTON

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Assumptions: what you think you know

Connect 9 dots. with 4 or less straight lines. Do not lift your pen.

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HI HI LO LO Importance Risk

LOW IMPORTANCE HIGH IMPORTANCE HIGH PRIORITY LOW PRIORITY

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to identify riskiest assumptions to focus on for the remainder of the design sprint Assumption Storming PURPOSE OUTPUT 30 minutes (total) INSTRUCTIONS 1. On your own, write down what you know or think you know about the topic (one idea per post-it) 2. Place onto quadrant: importance vs. confidence 3. As a group, discuss overlapping assumptions and placement 4. Challenge and agree on riskiest assumptions 5 minutes IMPORTANCE CONFIDENCE

What are you solving for? really

ASSUMPTIONS BACKGROUND INSIGHTS “WHO” JOURNEY PROBLEM STATEMENT REFRAME

Reframe?

THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

THERE’S NO OPPORTUNITY, NOBODY IS WEARING ANY SHOES! THERE’S A HUGE OPPORTUNITY, NOBODY IS WEARING ANY SHOES!

○ Short Break (5 to 10m) ○ Who | Do? list (10m) ○ Pick ONE and make an Empathy Map (10m) ○ Assumptions about this person and their connected home (20m) ○ Frame a Problem Statement that’s worth solving (10m) Your Next Hour http://bit.ly/sine-d1 ADD TO BOARDTHING!

Phase 2: Diverge

GEAR UP Review Agenda and Rules Pitch Practice Understand Recap Job-Stories GENERATE SOLUTIONS Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique WRAP-UP Daily Retrospective Agenda: Diverge

Job Stories

“Job?”

When ___SITUATION___, I want/need __MOTIVATION__, so that / because __OUTCOME__.

When it’s 3pm and I’m sleepy, I need a pick-me-up, so that I can be alert for my team.

to further clarify what your users are trying to accomplish Job Stories PURPOSE OUTPUT 1. On your own, select a top need from your Journey Map 2. Fill in the blanks to the statement below to create a job story for your chosen need ○ When ____________, I want to ___________________, so that ______________. 3. As a group, share and discuss job statements 4. Repeat process until all top needs have corresponding job stories INSTRUCTIONS (situation) (motivation or desire) (outcome) 15 minutes per round WHEN_______ I WANT______ SO THAT_____ WHEN_______ I WANT______ SO THAT_____ WHEN_______ I WANT______ SO THAT_____ WHEN_______ I WANT______ SO THAT_____ WHEN_______ I WANT______ SO THAT_____ WHEN_______ I WANT______ SO THAT_____ WHEN_______ I WANT______ SO THAT_____ WHEN_______ I WANT______ SO THAT_____

Six-ups

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More Ideas?!

Generating more ideas: S.C.A.M.P.E.R. S – Substitute C – Combine A – Adapt M – Modify P – Put to another use E – Eliminate R – Reverse

1. On your own, chose a job story for inspiration 2. Fold a piece of paper into 6 boxes (2 x 3) 3. Draw one idea of how to solve for your job story in each box (60 seconds per box!) 4. As a group, share, post on a wall, and note interesting ideas 5. Repeat! to produce many possible solutions for a single pain point Six-Ups PURPOSE OUTPUT INSTRUCTIONS 15 minutes per round It doesn't have to be pretty, just get the ideas out in sketches and even a few words. And no screens, we’re not wire framing yet.

Storyboards

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DRAW FRAME 1 HEADLINE FRAME 1 OPENING DRAW FRAME 2 FRAME 2 MIDDLE FRAME 3 RESOLVE DRAW FRAME 3

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1. On your own, pick one idea square from a 6-up and a persona for inspiration (note idea and persona on top of piece of letter paper) 2. Place 3 post-its on paper and draw three scenes, beginning, middle, and end (one per post-it) 3. Write a description to the right of each sketch, including a #hashtag for each scene 4. As a group, share, post on a wall, and note interesting ideas 5. Repeat! to visualize a specific persona's experience with a potential solution Storyboards PURPOSE OUTPUT INSTRUCTIONS Focus on drawing experience, not interface. Make sure it is easily readable. 30 minutes per round IDEA - PERSONA description description description description description description description description description #BEGINNING description description description description description description description description description #MIDDLE description description description description description description description description description #END

○ Short Break (10m) ○ Job-Stories (10m) ○ Individuals draw one Six-Up (6m) ○ Discuss 6-ups with team (1m/person) ○ Pick one square from each six-up (2m) ○ Individuals draw storyboard (20m) Your Next Hour: Diverge http://bit.ly/sine-d1 ADD TO BOARDTHING!

End: Day 1

to understand how to make tomorrow even better Daily Retro 1. What was awesome today? 2. What should we change to make tomorrow more awesome? 3. Review plan for tomorrow PURPOSE INSTRUCTIONS OUTPUT + ∆ 5 minutes

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