Outsource Everything - Building Startups the Cloudy Way

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Outsource Everything Yan Pritzker @skwp CTO, reverb.com

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What does it take to build a marketplace?

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Listings

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Image Processing

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Negotiations

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Checkout

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Auctions

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Curation

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Analytics & Segmentation

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Watch Lists

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Seller Workﬂows

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Fraud Detection

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Inventory

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Price Guide

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  Mailing Lists

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How many   developers did it take?

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2.5

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Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards

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Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

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Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide Image Storage / Resizing Fraud Detection Payment Processing Analytics Mailing Lists Discussion Boards

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Curation Negotiations Auctions Inventory Listings Watch Lists Checkout Price Guide

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Outsource Everything

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Except Core Competency

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No CPU or developer  time spent resizing images CDN makes it fast Scale to any size or format

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Place Order Fraud Queue Approved Human Intervention

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Powerful fraud detection engine Leverage data from other marketplaces $0.01 per transaction. Seriously. Discover interconnected fraud rings.

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Events Analytics Queue

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Behavioral Emails Everyone does   customer service Behavioral Analytics Validate assumptions

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