Prototyping in the development process Michel & Edu | june 2020 

ROADSTER 2008 NOT ALWAYS THE PATH IS OBVIOUS… LONG RANGE 2012 SEMI TRUCK 2021 PERFORMANCE 2014 EV STATIONS 2013 

CYBERTRUCK 2022 e ROADSTER 2008 NOT ALWAYS THE PATH IS OBVIOUS… FSD 2020 LONG RANGE 2012 SEMI TRUCK 2021 PERFORMANCE 2014 MODEL S 2012 MODEL 3 2017 MODEL Y 2020 MODEL X 2015 AUTOPILOT 2014 EV STATIONS 2013 

INNOVATION & PROTOTYPING FUNNEL fuzzy rough detailed market 

THE DREAM TEAM VOICE OF CUSTOMER PRODUCT OWNER SERVICE DESIGNER UX/UI DESIGNER EXPERIMENT ENGINEER 

NAVIGATING WITH NO SPECIFIC PATH… 

START FROM SCRATCH 1st. GOOGLE GLASS PROTOTYPE 

BUT HAVE IN MIND A DIRECTION 2nd. GOOGLE GLASS COMMERCIAL GENERATION 

NOT EVERYTHING NEEDS AN APP CHATBOTS VIRTUAL ASSISTANTS SKILLS DASHBOARDS 

TAKE LEVERAGE FROM EXISTING ECOSYSTEM CHATBOTS VIRTUAL ASSISTANTS SKILLS DASHBOARDS 

APPS & PLATFORMS CAN BE COMPLEX EVEN FOR SANDBOXES FRONTEND API GATEWAY NOSQL DB SQL DB REPO DEPLOY BUILD PIPELINE API PAS PORTAL MVP 

ALL ROADS LEAD TO ROME 

ALL ROADS LEAD TO ROME 

ALL ROADS LEAD TO ROME 

CONTRACT MANAGEMENT 

KEY FEATURES MONEY TOKENIZATION (ERC-20) SIGNATURE NOTARIZATION BLOCKCHAIN OPEX/CAPEX BUDGET CONTROL CONTRACT FULL CYCLE CONTRACT TYPES RATE CARDS TRANSFERS, SAVINGS & BUFFERS MANAGEMENT CONSORTIUM BASED SINGLE NODE ZKP 

DIVERGING IN USER JOURNEY 

CONVERGING FEATURES 

SOME INSPIRATION JIRA 

SOME INSPIRATION PIPEFY 

CONTRACT MANAGEMENT 

CASH MANAGEMENT 

CASH MANAGEMENT 

CASH MANAGEMENT 

1st. ACT: CO-CREATING WITH ACCOUNTS Gestão de Numerários 

1st. ACT: CO-CREATING WITH ACCOUNTS ASSET DEVELOPMENT SERVICE LINE APROACH AWS CLOUD EXPLORATION GLOBAL BLOCKCHAIN INTEGRATION LEVERAGING GLOBAL BEST PRACTICES ASSET SHARING BUILD UP SERVICE LINE TECH AGENDA SHOWCASE TECHNICAL READINESS 

2nd. ACT: PROTOTYPING 

3rd. ACT: MVP API REST FRONTEND DB OFF–CHAIN PERSISTENCE EY MATCHA TESTING NET IN–CHAIN PERSISTENCE RINKEBY SMART CONTRACTS 

3rd. ACT: MVP 

COMPLAINCE MONITORING: INNOVATION CONVEYOR BELT 

EXPLORE THE VALUE TIME COMPLEXITY VALUE Which combination? 

EXPLORE THE VALUE TIME COMPLEXITY VALUE Create a new application & platform 

EXPLORE THE VALUE TIME COMPLEXITY VALUE Leverage analytics platform 

ANALYSIS 

FROM A SPECIFIC ROAD 

FROM SCRATCH 

TABLEAU 

POWERBI 

USER JOURNEY 

UI COMPONENTS 

HI-FI PROTOTYPE 

ALSO MOBILE APP sites.ey.com/sites/DigitalSquads 

RULE OF THUMB IDENTIFY A PURPOSE WHY THEY WANT THAT? HOW MUCH IS IT? STABILISH THE BASE OF BC WHAT BEST CHANNEL WHERE TO START OR PIVOT? EXPERIMENT VALIDATE 

Going Public: 2020 EY Global Blockchain Summit 

Going Public: 2020 EY Global Blockchain Summit are you ready for the present? 

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