Slide 16
Slide 16 text
general + specific
A Good Subject Line Can Make
or Break an Email.
Most people waste their subject lines,
by treating them as an afterthought.
If, instead, you treat them as an
opportunity, your emails will draw more
responses, faster. The best subject lines
are like ESP: They’re engaging, specific,
and personal. Strive for at least two
of these qualities every time you click
“Send.”
specific
Make Your Subject Line
“ESP.”
Do you want your emails to be over-
looked? Then use generic subject lines
such as “Meeting.” Want your messages
to get read? Then write something like
this: “We’re meeting today at 4 PM.”
The difference? The latter follows the
“ESP” trick: It’s engaging, it’s specific,
and it’s personal.