tokyo-tech-dtf-2019-ideation

Slide 1

Slide 1 text

INTRO DESIGN THINKING FUNDAMENTALS 2019 - module 4

Slide 2

Slide 2 text

DESIGN PROCESS (EDP ver.) 2 https://titech-edp.github.io/toolkit ① ② ③

Slide 3

Slide 3 text

PART 1 - LECTURE ② Ideation (First Half - HMWQ)

Slide 4

Slide 4 text

Start with “How might we ... ?” 4 How “might” we Assumes that there is a solution out there -- it provides creative conﬁdence. We can put idea out there that may or may not work -- either way, it’s okay. We are going to do it together and build on each other’s ideas.

Slide 5

Slide 5 text

EDP Toolkit 5 https://titech-edp.github.io/toolkit

Slide 6

Slide 6 text

Sample of “How might we ... ?” 6 %1஍ݩͷࠃࡍۭߓͷ஍্ͰͷମݧΛσβΠϯ͢Δɻ  107ਓͷࢠͲ΋Λ࿈Εͨ฼਌͸ɺۭߓ·Ͱ͸ٸ͍ͰདྷͨͷʹɺήʔτͰ͸Կ࣌ؒ΋଴ͭඞཁ ͕͋Δɻ଴͍ͬͯΔ͍͋ͩɺࢠͲ΋ͨͪΛୀ۶ͤ͞ͳ͍Α͏ʹָ͠·ͤΔඞཁ͕͋ΔɻͳͥͳΒ ࢠڙͨͪ͸େ੠Λग़ͨ͠Γɺ૸ΓճͬͨΓͯ͠ɺଞͷ৐٬ΛΠϥΠϥͤ͞Δ৔߹͕͋Δ͔Βͩ ʢิ଍ɿͱ͸͍͑ɺࢠͲ΋ͨͪΛָ͠·ͤΔͷ͸೉͍͠ʂʣ https://dschool.stanford.edu/resources/how-might-we-questions

Slide 7

Slide 7 text

EDP Toolkit 7 https://titech-edp.github.io/toolkit

Slide 8

Slide 8 text

HMWQ reframes your thinking • How do you, as a designer, want to direct the POV? • Extreme expression might work well (ex. worst, biggest, none) • ex. Wake up • "How might we make people wake up?" • "How might we make people feel happy to wake up?" • ex. Toaster • "How might we cook tasty toast?" • "How might we keep toast moist while toasting?" 8

Slide 9

Slide 9 text

Making everyone happy makes nobody happy ☹ 9 Source: https://www.amazon.com/Wenger-16999-Swiss-Knife-Giant/dp/B001DZTJRQ

Slide 10

Slide 10 text

Part 2 - DEBRIEF

Slide 11

Slide 11 text

DEBRIEF • What are some questions you have about HMWQ? 11

Slide 12

Slide 12 text

Part 3 - DESIGN CHALLENGE

Slide 13

Slide 13 text

Create HMWQs 13 Create 3 HMWQs  individually  (10min) Share HMWQs   with the team  w/o severe judgement  (15min) Create inspired HMWQs  individually  (5min) Share HMWQs   with the team  and vote the best  (10min)

Slide 14

Slide 14 text

PART 1 - LECTURE ② Ideation (Second Half - Idea)

Slide 15

Slide 15 text

Three types of ideation 15 HMWQ

Slide 16

Slide 16 text

Three types of ideation 16 HMWQ

Slide 17

Slide 17 text

EDP Toolkit 17 https://titech-edp.github.io/toolkit

Slide 18

Slide 18 text

EDP Toolkit 18 https://titech-edp.github.io/toolkit

Slide 19

Slide 19 text

IDEATION TOOLS 19

Slide 20

Slide 20 text

IDEATION TOOLS - SCAMPER • The SCAMPER acronym stands for: • Substitute • Combine • Adapt • Modify/Mirror • Put to other purposes • Eliminate • Rearrange/Reverse 20 http://www.innovatorstoolkit.com/exhibit19.1 Source: The Innovator's Toolkit: 50+ Techniques for Predictable and Sustainable Organic Growth, 2nd Edition by Philip Samuel; David Silverstein; Neil DeCarlo Published by John Wiley & Sons, 2012

Slide 21

Slide 21 text

Three types of ideation 21 HMWQ

Slide 22

Slide 22 text

EDP Toolkit 22 https://titech-edp.github.io/toolkit

Slide 23

Slide 23 text

References 23 For Japanese Speaker  (This is not a translation)

Slide 24

Slide 24 text

Easy Step of Idea Sketching 24 1. Draw a shape with a thin pen 2. Highlight the most impressive element 3. Shade with a gray pen 4. Outline with a thick pen (only outline form) Source:『アイデアスケッチ―アイデアを〈醸成〉するためのワークショップ実践ガイド』 Sorry for my poor picture

Slide 25

Slide 25 text

Three types of visual thinker (Be Black Belt) 25

Slide 26

Slide 26 text

Three types of ideation 26 HMWQ Module 6

Slide 27

Slide 27 text

Part 2 - DEBRIEF

Slide 28

Slide 28 text

DEBRIEF • What are some questions you have about ideation? 28

Slide 29

Slide 29 text

Part 3 - DESIGN CHALLENGE

Slide 30

Slide 30 text

10 plus 10 method 30 Generate 2-3 sketches  individually  (10min) Share the sketches   with the team  w/o severe judgement  (15min) Generate inspired sketches  individually  (5min) Share the sketches   with the team  and vote the best  (10min) REMEMBER: Tangibility Rule

Slide 31

Slide 31 text

Break ??:??-15:00

Slide 32

Slide 32 text

Presentation For audience: Please write “constructive feedbacks” on sticky-notes

Slide 33

Slide 33 text

PART 1 - LECTURE ③ Design Principles

Slide 34

Slide 34 text

DESIGN PROCESS (EDP ver.) 34 https://titech-edp.github.io/toolkit ① ② ③

Slide 35

Slide 35 text

Three types of ideation 35 HMWQ

Slide 36

Slide 36 text

Design Principles Three types of ideation 36 HMWQ

Slide 37

Slide 37 text

Why do you think the idea is the best? 37 Use the Design Principles as a Milestone or “Save Point”

Slide 38

Slide 38 text

Homework • Individually, run through the whole process again for your practice:   “Research” > “Needs” > “POV” > “HMWQ” > “Sketch” • then put them together as a free-form report (.pdf) and post it's LINK to slack #homework-20190420. • Encourage to discuss with the team on slack. 38

Slide 39

Slide 39 text

Reﬂection • Take a LARGE sticky note. (or Combine two notes) • Write down your name (id) and dept/comp. • Write about today (Japanese is OK) : • Keep (Good thing for YOU and TEAM) • Problem (Bad thing for YOU and TEAM) • Try (Improvements for YOU and TEAM) • Suggestion (for this CLASS) • Take a photo of all of the team member's reﬂections. • Post the photo to Slack #realtime-yyyymmdd. 39 Name (id) and Dept/Company Keep Problem Try Suggestion