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Masood Entrepreneurship Centre (MEC)
Entrepreneurship for All…ASPECT
Tony Walker, Deputy Director
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Masood Entrepreneurship Centre
Highlights of ASPECT for MEC:
• ASPECT
• Working with other partners
• Shared experience benefits
• Developing my own skills
• The SUCCESS programme
• Working with our nascent entrepreneurs
• The future and sustainability
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Ver 1.0 - Sept 2020
MY ACADEMIC
RESEARCH
To
A SOCIAL ENTERPRISE
(SPIN OUT)
Prof Ricardo Climent
The University of Manchester
A JOURNEY FROM
SUCCESS 2020
ASPECT
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Ver 1.0 - Sept 2020
NOVARS Research Centre
Started in 2007
Distractfold
BBC Radio 3 - Hear and Now,
Cut and Splice 2017
echoes.xyz
sonicmaps.org
+ Coupland Hub
LOCATIVE-AUDIO
ICS
SPIN-OUTS
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My Research
Ver 1.0 - Sept 2020
ASPECT JOURNEY
TO COVER:
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My Research
Ver 1.0 - Sept 2020
VIRTUAL
REAL
vs.
Link to the above research Sample VIDEO
Maiko Matsuoka
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ASPECT (JOURNEY)
Ver 1.0 - Sept 2020
Academic
colleagues on
a mission
TTOs Support
Aspect staff
support
Training
NGOs,
Health,
Policy,
Social Tech
Networking IQ
Charity
IP, etc
Pitch Training
VC
Pitch
pre-
MVP
March 2020 November 2020
Internship Julio Mtz Ferrer
FUNDING
for Market
Validation
A lot of
Interviews!
Hiring a
consultancy
firm
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CHALLENGES
(from the Academic Stand point)
Ver 1.0 - Sept 2020
•Pivoting around traction/ validation/ customer’s needs
•Business skills
•Market Validation vs. Product design
•The ‘Social’ aspect
•Clash with my academic research culture
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Keep•It•Human
Company Name: Keep•It•Human
Founder: Ricardo Climent
Type of Company: Social Enterprise
Contact Details: The University of Manchester
NOVARS Research Centre
United Kingdom
[email protected]
+44 (0)161 2753246
Ver 1.0 - Sept 2020
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We add music (and fun!) to the philanthropic
experience to connect gamers with the ownership of
social challenges
CONCEPT
KiH is a Game Ecosystem for
Digital Altruism
Link to 1 min Video
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MICROPAYMENTS
TRENDS
•Gaming micropayments in popular games
have been used for fundraising during COVID;
i.e.:
$1 million raised by game Sky: Children of Light (a
Studio In Santa Monica ) raised for pandemic relief
“Days of Healing” - purchase a special flower - NGO Doctors Without Borders
“Days of Nature” - Purchase Earth-capes - Planted 40,576 trees in the Amazonian
and Australian forests damaged by wildfires.
Fortnite
(Epic Games)
+ Ant Forest
Free to play
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COMPETITIVE ADVANTAGES
•We provide creative management to the full cycle of the Philanthropic Experience
As a Game Ecosystem for Digital Altruism
Efficiency and simplicity of
feedback
Prediction of future needs
(Sustainability of infrastructure)
Access to
Younger donors
(gamified experience)
Digital Twins
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PRE-MVP (Maputo Skate campaign) -
Commissioned by
Ars Electronica
(SoundCampus Metaverse)
THE PRODUCT
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THANK YOU
Digitally reembodied but…
still human