Design the Code, or Lessons from Kanye

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DESIGN THE CODE, NOT COMPS! @katiekovalcin

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I’m Katie  I design at Sparkbox

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LESSONS FROM KANYE @katiekovalcin

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“Art is to be free. Design is to ﬁx.” –Kanye

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…Except we need to ﬁx how we design

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Working in silos   & phases Designers “throwing it over the wall”

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Static Comp ≠ Coded Page Template Why is this what we hold everything to?

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Duplicate deliverables! We all just love to build the same site ~3 times.

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Something has to give.

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Something has to give. And it’s usually iterations, budgets, or sanity.

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More realistic expectations can be met in the browser

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“...duh, Katie. Developers have been doing it like that for years.”

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Let designers design* By whatever means they are most eﬃcient and comfortable in, this may still be a static comp

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*But everyone needs to expand their skillset! Yes, developers should learn some design.

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Design Back-end Front-End

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Design Back-end Front-End Me

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Design Back-end Front-End Me Teammate

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Design Back-end Front-End My Expanding Teammate

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Design Back-end Front-End Teammate’s Expanding

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codepen.seesparkbox.com

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LEARN FROM EACH OTHERS’ STRENGTHS

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Mentor One Another

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Developers: help designers use your tools!

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S-V-Gee whiz, this stuﬀ’s cool!

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Designers: explain your nuanced decisions in design reviews

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Everybody: a design system takes two (skillsets) to tango

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“Responsive deliverables should look a lot like fully-functioning Twitter Bootstrap-style systems custom tailored for your clients’ needs. These living code samples are self- documenting style guides that extend to accommodate a client’s needs as well as the needs of the ever-evolving multi-device web.” -Dave Rupert http://daverupert.com/2013/04/responsive-deliverables/

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http://bradfrostweb.com/blog/post/atomic-web-design/

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Everyone involved from day 1

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“Kanye’s process is communal—he literally goes around the room asking everyone there what ‘power’ means to them, throws out lines to see how they’re received, and works out his exact wording with whomever is around to help.” http://www.idolator.com/5697792/kanye-west-complex-proﬁle- my-beautiful-dark-twisted-fantasy

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Create goals together Things like: ✦ Performance budget ✦ Experience goals ✦ Prototyping ✦ Tools

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“I have this really cool thing I want to try” ...said the developer to everyone except the team

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Project Timeline Design Development

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Design Development • Are there red ﬂags? • Can you oﬀer a solution? Design Reviews

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WHAT TO MOCKUP

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“It’s about the creative process even more than the final product. I think there’s something kind of depressing about a product being final, because the only time a product is really final is when you’re in a casket.” -Kanye West http://behindthehustle.com/2014/01/kanye-west-talks-creative- process-director-steve-mcqueen/

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Element Collage

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Element Collage

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Element Collage

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Designing full page

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Epicenter Design

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“Epicenter design focuses on the true essence of the page — the epicenter — and then builds outward.” https://gettingreal.37signals.com/ch09_Epicenter_Design.php

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Realistic Fidelity

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Keep an open, blank document and copy styles over to keep an internal inventory

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[examples]

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Deliver static pages faux “in browser” Get the client comfortable with viewing deliverables in the browser

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Coded Style Guide

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HAVE CONFIDENCE

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Evaluate Feedback

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Deliver design feedback via code Because interactions are design

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REFINE YOUR IDEAS

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2008

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2009

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2012

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2014

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2015

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Pairing for Visual QA

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These are design iterations, NOT BUGS!

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LET GO OF EGO

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Where are the gaps?

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This is a screenshot of the same module from the homepage. Does not need designed!