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Jessica Hische Sketch to Screen

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Lettering & Type Design

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Lettering & Type Design Custom one-off artwork Letterform-based systems

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“Scanner” Dux Pencil Sharpener Brush Ballpoint Pencil Pencil Extender Best Pencil Ever. Small Ruler Extra Eraser Pencil Case + Scanner Pro App

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Sketchbook 8 by 10 inches or larger

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Grid Paper / Lined Paper

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Hardware: Macbook Pro Cinema Display Wacom Intuos Medium Tablet* iPhone (“Scanner”) Laser Printer (1200dpi or higher) ! ! ! I prefer a mouse / trackpad for vector drawing but my batteries are always dead so I’ve been using a Wacom. ! Software: Adobe Illustrator Robofont* or Glyphs App or Fontlab Studio Scanner Pro (iPhone App) ! ! Robofont is my program of choice, but it’s quite expensive. Glyphs is a great less expensive option. Fontlab was the industry standard for a long time but most type designers are abandoning it. * *

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1. Researching 2. Brainstorming 3. Thumbnail Sketching 4. Sketching 5. Vector Drawing reading + visual inspiration searching creating word association lists exploring lockup options first lightly, then refining from scratch using the pen tool Process

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1. Researching 2. Brainstorming 3. Thumbnail Sketching 4. Sketching 5. Vector Drawing reading + visual inspiration searching Process

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1. Researching 2. Brainstorming 3. Thumbnail Sketching 4. Sketching 5. Vector Drawing creating word association lists Process

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1. Researching 2. Brainstorming 3. Thumbnail Sketching 4. Sketching 5. Vector Drawing exploring lockup options Process

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1. Researching 2. Brainstorming 3. Thumbnail Sketching 4. Sketching 5. Vector Drawing first lightly, then refining Process

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1. Researching 2. Brainstorming 3. Thumbnail Sketching 4. Sketching 5. Vector Drawing from scratch using the pen tool Process

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1. Researching 2. Brainstorming 3. Thumbnail Sketching 4. Sketching 5. Vector Drawing reading + visual inspiration searching creating word association lists exploring lockup options first lightly, then refining from scratch using the pen tool Process

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Substance & Style in all you make Strive for

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Daily Drop Cap

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CLIENT: Masterfoods USA PRODUCT: Dove Singles Full Up Print - Headline 1 Std Size JOB#: P25017 SPACE: Full Page 4/C BLEED: 8.25” x 11.25” TRIM: 7.75” x 10.5” SAFETY: 6.875” x 9.75” This advertisement was prepared by BBDO New York Fonts Helvetica Neue (45 Light, Regular) Graphic Name Color Space Eff. Res. Filename: P25017_MAR_DOC_V6.indd Proof #: 6 Path: Studio:Volumes:Studio:MECHANIC... 0HFKDQLFDOV3B0$5B'2&B9LQGG࠙ Operators: Santoro, Jonathan / Casanova, Joe Ink Names Cyan Magenta Created: 3-1-2012 4:37 PM Saved: 3-1-2012 4:37 PM Printed: 2-27-2012 1:49 PM Print Scale: 100% ®/TM trademarks ©Mars, Incorporated 2012 www.facebook.com/dovechocolate Now there’s more silky smooth chocolate to love with our new DOVE® Chocolate Bar. S:6.875” S:9.75” T:7.75” T:10.5” B:8.25” B:11.25” CLIENT: Masterfoods USA PRODUCT: Dove Dark Chocolate Headline 2 - “Rich Delivious...” Std. JOB#: P25665 This advertisement was prepared by BBDO New York Filename: P25665_MAR_DOC_V6.indd Proof #: 5 Path: Studio:Volumes:Studio:MECHANIC... 0HFKDQLFDOV3B0$5B'2&B9LQGG࠙ Operators: Santoro, Jonathan / Casanova, Joe Created: 4-20-2012 12:53 PM Saved: 4-23-2012 4:55 PM Printed: 4-11-2012 3:40 PM Print Scale: 100% There’s magic in the rich, silky smooth taste of DOVE® Dark Chocolate. ® / TM trademarks © Mars, Incorporated 2012 www.facebook.com/dovechocolate Add to the magic on Facebook S:6.875” S:9.75” T:7.75” T:10.5” B:8.25” B:11.25” CLIENT: Masterfoods USA PRODUCT: Dove Dark Chocolate Headline 1 - “The Real Magic...” Std. This advertisement was prepared by BBDO New York Filename: P25664_MAR_DOC_V5.indd Proof #: 5 Path: Studio:Volumes:Studio:MECHANIC... 0HFKDQLFDOV3B0$5B'2&B9LQGG࠙ Operators: Santoro, Jonathan / Casanova, Joe Created: 4-23-2012 4:57 PM Saved: 4-23-2012 4:57 PM Printed: 4-11-2012 3:40 PM There’s magic in the rich, silky smooth taste of DOVE® Dark Chocolate. ® / TM trademarks © Mars, Incorporated 2012 www.facebook.com/dovechocolate Add to the magic on Facebook S:6.875” S:9.75” T:7.75” T:10.5” B:8.25” B:11.25”

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lettering type design

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Substance & Style in all you make Strive for

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1. Always assume you’re dehydrated. 2. Take Vitamin D. 3. Quit cracking your neck. 4. Invest in a good toothbrush. 5. Don’t eat mediocre bread or dessert. Practical Tips

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Thank You! @jessicahische