Series of decisions that
shape an experience for
the user.
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Think like a user,
Feel like a user,
Become the user…
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xkcd (Randall Munroe)
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Good design is
born out of caring.
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Good design is
born out of caring.
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Dieter Rams
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Good design
is innovative.
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It’s very easy to be different,
but very difficult to be better.
– Jonathan Ive
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Good design
makes the product useful.
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People think it's this veneer -- that
the designers are handed this box
and told, 'Make it look good!' That's
not what we think design is. It's not
just what it looks like and feels like.
Design is how it works.
– Steve Jobs
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Good design
is aesthetic.
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LAPKA
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CUE
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The truth of a thing is the feel of it,
not the think of it.
– Stanley Kubrick
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Good design
is thorough to the
last detail.
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Good design
makes the product
understandable.
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If you see a UI walkthrough,
they blew it.
– Max Rudberg
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The User is Drunk
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Good design
is contextual.
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Good design
is empowering.
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Good design
is as little design
as possible.
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Pablo Picasso, “Bull”
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It seems that perfection is attained,
not when there is nothing more to
add, but when there is nothing more
to take away.
– Antoine de Saint Exupéry
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Good design
is innovative
makes the product useful
is aesthetic
is thorough to the last detail
makes the product undrestandable
is contextual
is empowering
is as little design as possible