How to
combine
generative AI
and data in
your future
SEO work?
SEO
AI
DATA
#brightonseo
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“To understand the
future, we must first
understand the past”
#brightonseo
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2000: Mainstream internet
PRE-
INTERNET
POST-
INTERNET
#brightonseo
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Back in 2001
ICQ status
Frames COMIC SANS
Font Type
#brightonseo
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Online Game Creator
W
ORD AR
T
Flash
#brightonseo
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Your AI adventure - Generative
AI
#brightonseo
Gen AI
Tools
Learnings
Do
Use cases
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2024: "The Age of Gen AI"
PRE-GENERATIVE AI POST-GENERATIVE AI
#brightonseo
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How do you use AI today?
#brightonseo
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AI: your ultimate
super-productive,
just-a-tad-okay
copywriter.
#brightonseo
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With AI by your
side, become a
productive average
designer!
#brightonseo
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Create
html/javascript
web forms
with AI?
#brightonseo
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#brightonseo
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Data visualisation
with AI?
#brightonseo
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AI making a graph on AI
#brightonseo
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Program games
with AI?
#brightonseo
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#brightonseo
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GEN AI Programming
125% productivity increase
50%
0%
100%
Customer
support
Business
writing
Programming
#brightonseo
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2 questions
#brightonseo
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1) Where can I
play the games?
#brightonseo
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michaelvdr.be/
games
#brightonseo
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2. How is this
relevant for
my SEO job?
#brightonseo
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New Skills & Tools Automation
Insights
#brightonseo
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#brightonseo
Before having an AI teammate
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#brightonseo
After addition of an AI teammate
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Your AI adventure - Tools
#brightonseo
Gen AI
Tools
Learnings
Do
Use cases
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New AI Tools
are available
now.
#brightonseo
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3 AI-powered coding tools for
SEO data magic
Deepnote
#brightonseo
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Write and
run
python
code
Share with
colleagues
(google
drive)
No setup
required
#brightonseo
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Coding in a browser
#brightonseo
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New AI magic trick!
#brightonseo
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Use AI to
do data
analysis
in python
Data
warehouse /
huge excel
files
Create
apps
yourself
Deepnote
#brightonseo
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Generate code blocks
#brightonseo
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Autocorrect errors
#brightonseo
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Interactive
javascript
applications
Currently
outperforms
chatgpt on
writing and
coding
Create
publishable
artifacts
#brightonseo
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Highest capability model (July 24)
#brightonseo
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“build me a zodiac sign calculator”
#brightonseo
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"Create an air hockey game for me."
#brightonseo
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#brightonseo
Pro version
$20/month
$39/month
Free
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#brightonseo
With AI tools, you can
Let’s put this in practice!
Code Analyze data Work together
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#brightonseo
Your AI adventure use cases
#brightonseo
Gen AI
Tools
Learnings
Do
Use cases
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3 Practical Data Apps
3 use cases
#brightonseo
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Screaming Frog Exports
#brightonseo
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Google Sheet- Screaming Frog
export - 62 columns
#brightonseo
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#brightonseo
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https://colab.google
“ask for the sheet name and then read values”
#brightonseo
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Correct code generated
#brightonseo
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Now create a tab “too short meta titles”
#brightonseo
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#brightonseo
Wrong title column selected
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Human dev AI dev
Makes errors Makes errors
Needs coffee Does not get tired
#brightonseo
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Let the AI correct it!
AI, Be sure to select Title 1 column
#brightonseo
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We've got our short title tab
right there in the Google Sheet!
#brightonseo
Correct titles
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AI, do some more work
Duplicate titles / Missing descriptions /
/ Duplicate descriptions / No H1 tag / Duplicate H1
#brightonseo
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But we reached a Google
Sheets API quota limit
#brightonseo
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Ask the AI to
generate an EXCEL
file which downloads
automatically
#brightonseo
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8 actionable tabs, all lined up in a 4-
column display!
#brightonseo
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#brightonseo
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Tax simulation tool
#brightonseo
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#brightonseo
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belastingen
berekenen bijberoep
calculate tax side job
#brightonseo
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Search Intent?
#brightonseo
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Jira tickets for dev
Join the queue!
#brightonseo
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Create a simple web application that helps self-
employed individuals with a secondary
occupation in Belgium calculate their net
income and tax obligations.
Web based application
#brightonseo
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Version 1
Irrelevant fiels,
design could improve
and ... it may be good
if it functioned
#brightonseo
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Version 5
Looking already
better
But wrong calculation
formula:
=> give AI examples
#brightonseo
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Version 12: optimized form
#brightonseo
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#brightonseo
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Number 3 position
#brightonseo
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Redirect automation
#brightonseo
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Website migration
Make a redirect
plan
#brightonseo
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#brightonseo
Monkey job?
AI job?
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Upload 2 CSV files in Deepnote
Old pages in Google Pages on new website
#brightonseo
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Ask deepnote to open the files
Question
Question
Generated
code
#brightonseo
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Extract words out of URL’s
#brightonseo
Address: https://brightonseo.com/sessions/technical-innovation
Words: brightonseo com sessions technical innovation
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Error
#brightonseo
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Autocorrect
Trailing space
issue,
fixed by
... the AI ...
without
needing to
write a new
prompt
#brightonseo
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Ask AI to ignore domain name
Keep unique
words
#brightonseo
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AI, make some algorithm to
match URLs based on
common words
#brightonseo
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AI: OK
#brightonseo
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Me: do something more
advanced
Check meta title words
Top 3 matched pages
Similarity/Match %
#brightonseo
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AI: easy!
#brightonseo
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Download CSV
#brightonseo
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Create a Deepnote app
#brightonseo
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The redirect app
#brightonseo
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#brightonseo
Your AI adventure - learnings
#brightonseo
Gen AI
Tools
Learnings
Do
Use cases
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What did you learn today?
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Start simple
1.
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2. Embrace Trial and error
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3. Use multiple prompts
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4. Start with a design
document
Generated with AI
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Without design document
24 version, still a bug
With design document
8 versions
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5. Be a critical human
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6. Experiment a lot
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Assume the AI you are
using now is the worst
version of AI you are ever
going to use
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#brightonseo
Your AI adventure - Do
#brightonseo
Gen AI
Tools
Learnings
Do
Use cases
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How will you work 1 year
from now?
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The best way to predict the
future is to create it
Save time New skills
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Stop talking, Start building!
Do you already have any ideas?
The tools are available now!