From Greenfield Dreams
to Brownfield Realities:
Navigating Platform
Development
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Cat Morris
Product Manager at Syntasso,
the creators of Kratix
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https://xkcd.com/927/
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Platforms are
Brownfield
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“Brownfield development … describe[s] problem
spaces needing the development and
deployment of new software systems in the
immediate presence of existing (legacy)
software applications/systems.”
Wikipedia
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Platforms are
Emergent
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For Platforms, the way we
think about MVPs needs to
change
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Uh oh…
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… So what can we use
instead?
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… So what can we use
instead?
Waterfall??
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… So what can we use
instead?
Waterfall??
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Time to butcher some Sciences
1. Prospect Theory
2. Endowment Effect
3. Trust Repair
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Kahneman & Tversky
Prospect theory suggests
that when faced with a
risky choice leading to
gains people are risk
averse, preferring the
certain outcome with a
lower expected utility.
Wikipedia
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People will accept the lesser, but
certain experience of their
existing processes over the
uncertainty of your new
Platform.
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A user can complete
one job
from
beginning to end
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Build a sense of
ownership of the new
platform
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It has been proposed that “Repaired”
trust is structurally different from
previolation “pristine” trust and that no
trust repair initiatives may ever fully
restore trust to its original level
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Don’t break your users’
trust
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1. Focus on the jobs to be
done
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1. Focus on the jobs to be
done
2. Build a sense of ownership
of the new platform
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1. Focus on the jobs to be
done
2. Build a sense of ownership
of the new platform
3. Don’t break users trust