Creating Data driven
value and insights
Steph de Silva, Ph.D.
Rex Analytics
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The Data
sciences
Extracting and creating value
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Kickstarter:
creating value with
Stories
Started in April 2009
Users tell their stories, readers pledge
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If you have a database,
You may have value
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Tip One
Viz early,
Viz often
Find insights,
communicate
complexity
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Increasing user base?
potato salad hypothesis
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The right tools matter
But you can start today
Original data COUNTIF() visualisation
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Value can come
from Aggregation
The data you've got might be obscuring insight in its
current form
Tip Two - thanks @nicoleradziwill
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Australian Politics:
Does who you are
affect who you give
to?
Auspol donations data from ABC
Released 2017 for 2015/16 financial year
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Auspol Database
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AUSPOL: Who Donates what?
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Pivot table: Who Donates what?
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Ratesetter:
finding value by
connecting capital
Started in Australia 2014
Connects borrowers, lenders
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Ratesetter: Who pays what?
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Domain knowledge
Matters
Tip Three
Describe your data, describe your world
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What drives interest
rates?
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SkillSet not Toolkit
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SkillSet not Toolkit
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Tip Four
Think
about where
the
Uncertainty
lies
There's always uncertainty.
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Campaign Success? Pledges needed!
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Calculate to
Communicate
Tip Five
Complexity is not a virtue.
Communication is key.
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Putting it all Together
ASIC company dataset.
Company classes.
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Viz Early, Viz Often
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Aggregate / Domain
Knowledge
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Uncertainty /
Communicate
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Get behind the
wheel
There is no data license, just data people.
Drivers get you there, but the pit crew matters more.
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Data Driven:
Find Value, FIND INSIGHTS
[email protected]
www.stephdesilva.com
@StephdeSilva
Thanks to #datascience Twitter
for some great suggestions + ideas
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Get driving-
Resources
Getting started: https://bit.ly/2ECZ8K6
Becoming a data
scientist: http://www.becomingadatascientist.com
Data viz
basics: http://www.dicook.org/2018/04/14/content/
post/2018-04-14-rookie-mistakes/
#rstats on Twitter
www.datacamp.com