iOS Ecosystem - Speaker Deck

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Massimo Oliviero § The Mentor  iOS Ecosystem a brief introduction

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iOS Bootcamp Chi sono Massimo Oliviero Mobile Developer & Entrepreneur http://www.massimooliviero.net @maxoly [email protected]

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Agenda Context Process Platforms Tools Mobile Market AppStore Environment Apple Developer Program Devices SDK Xcode Simulator Instruments

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Sondaggio ?

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http://pragmamark.org Context Process Platforms Tools Mobile Market AppStore Environment Apple Developer Program Devices SDK Xcode Simulator Instruments Context Mobile Market AppStore Environment

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http://pragmamark.org Mobile Market

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Top mobile vendors vendor shipments share annual growth Nokia 417M 27% -7.9% Samsung 329M 21% 17.6% Apple 93M 6.0% 96% Source: IDC Worldwide Mobile Phone Tracker, February 1, 2012 Mobile Phone Vendors, Shipments, and Market Share Calendar Year 2011

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Top smartphone vendors vendor shipments share annual growth Samsung 95M 19% 310% Apple 93M 19% 96% Nokia 77M 15% -22% Source: IDC Worldwide Mobile Phone Tracker, February 1, 2012 Worldwide Smartphone Vendors, Shipments, and Market Share Calendar Year 2011

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Top smartphone OS os shipments share annual growth Android 237M 48% 244% iOS 93M 19% 96% Symbian 80M 16% -29% Source: Canalys (Feb 2011) Worldwide smartphone market, by operating system, by 2011 global sales

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Top tablet vendor os 2011 2012 share iOS 40M 73M 61% Android 17M 38M 31% Microsoft 0M 5M 4,2% Source: Gartner (April 2012) Worldwide Sales of Media Tablets to End Users by OS

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iOS Bootcamp Diamo i numeri • +365 milioni di device iOS • +220 milioni di iPhone (2, 3G, 3Gs, 4, 4S) • +67 milioni di iPad (iPad 1, iPad 2, new iPad) • 80% iOS 5 Source: Apple

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http://pragmamark.org App Store

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iOS Bootcamp Diamo i numeri • +400 milioni di account iTunes con CC • +650.000 apps (di cui 225 speciﬁche per iPad) • +30 miliardi di download • +120.000 developers • +5 miliardi $ agli sviluppatori • 155 paesi http://en.wikipedia.org/wiki/App_Store_(iOS) Apple WWDC

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Apps Developers https://www.mylookout.com/appgenome

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Free vs. Paid Apps https://www.mylookout.com/appgenome

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Revenue

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iOS Bootcamp Case history • What’s App Messenger Prezzo App Store: $0.99 Prezzo Google Play: gratis / per il primo anno • Angry Birds Prezzo App Store: $0.99 Prezzo Google Play: gratis / con ADV

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iOS Bootcamp Case history • Clear App 350K download in 9 giorni a $0.99 l’uno ora il prezzo è a $2.99 • Draw Something +50M download in meno di 2 mesi.

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iOS Bootcamp Riassumendo • Il contesto Un ambiente che invoglia l’utente • Credit card There are 400 million iTunes accounts (with credit cards attached and ready to spend)

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quindi...

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iOS Bootcamp Apps Trends 1. Games 2. Education 3. Entertainment 4. Books 5. Lifestyle http://148apps.biz/app-store-metrics/

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http://pragmamark.org Environment

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iOS Bootcamp Think different I contro del mondo Apple • nessun programma di certiﬁcazione per devs • unico evento la WWDC • politica di update Xcode & SDK • speciﬁche tecniche device non complete • risorse sotto NDA • Apple ID e ADP come se piovesse ^_^

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iOS Bootcamp Think different I pro del mondo Apple • WWDC di qualità • risorse di qualità (soprattutto la docs) • strumenti curati e performanti (anche se...) • iOS SDK

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iOS Bootcamp Requisiti • Mac OS • Xcode (free) • Device (iPhone/iPad/iPodTouch) • Apple ID • Apple Developer Program (ADP)

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http://pragmamark.org Context Process Platforms Tools Mobile Market AppStore Environment Apple Developer Program Devices SDK Xcode Simulator Instruments Process Apple Developer Program

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Developer Programs iOS Developer Program $99/year App Store / 100 device iOS Developer Enterprise Program $299/year NO App Store / ∞ device iOS Developer University Program free NO App Store / 200 person

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iOS Bootcamp Apple Developer Program • Member Center gestione utenti, sottoscrizioni e rinnovi • iOS Provisioning Portal certiﬁcati di sviluppo e distribuzione, device • iTunes Connect app submission, sales and trends e pagamenti iOS Provisioning Portal

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iOS Bootcamp Concepts • Certificati Identificano univocamente un attore • Devices Elenco dei device abilitati al testing • App IDs Identificativi univoci delle app • Provisioning E’ un asset che unisce i tre concetti precedenti

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iOS Bootcamp Certificati • Development Certificate Associato ad una persona del team • Distribution Certificate Associato all’identità dell’azienda (sviluppatore)

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iOS Bootcamp Devices • Scopo device per fini di sviluppo e test • Name + UDID Unique Device IDentifier, stringa di 40 caratteri es. 67a43b0925c7a8050ad788591ace81d1bda81bed • Limiti 1. ADP prevede un massimo di 100 device 2. Non è possibile eliminare un device fino al successivo rinnovo dell’ADP

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iOS Bootcamp App IDs • Bundle Identiﬁer è l’identiﬁcativo univoco dell’app • Reverse domain name es. com.mycompany.BestAppEver • Wild-card character es. com.mycompany.*

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iOS Bootcamp Provisioning • Che cosa è è un una risorsa (un file) che unisce i 3 concetti precedenti ovvero App-ID, Devices e Certificati • A cosa serve è incluso nell’applicazione e serve per definire chi è autorizzato a distribuire l’app e chi è autorizzato ad eseguire l’app.

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iOS Bootcamp Provisioning •Development Provisioning ‣ App ID ‣ elenco di certificati (development certificate) ‣ elenco di device •Distribution Provisioning ‣ Distribution method (App Store o AdHoc) ‣ App ID ‣ un certificato (distribution certificate) ‣ e in caso di AdHoc un elenco di device

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La vostra faccia ora

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Step by step M M ADP $$ Certificati M Distribution Certificate Development Certificate O M M Team Device M Device Clienti O M M M M Nuova APP App ID Provisioning O M M Xcode Install Build & sign

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http://pragmamark.org Context Process Platforms Tools Mobile Market AppStore Environment Apple Developer Program Devices SDK Xcode Simulator Instruments Platforms Devices SDK

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http://pragmamark.org Devices

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iOS Bootcamp Device iOS • iPhone • iPad • iPodTouch

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Assisted GPS, Tri-band 3.6 Mbps UMTS/HSDPA iPhone timeline iPhone 1 06/2007 iPhone 3G 06/2008 06/2009 iPhone 3GS 06/2010 iPhone 4 iPhone 4S 10/2011 Multi touch Gesture 3.5’’ screen 320×480 163 ppi Camera 2MP 128 MB RAM Magnetometro 7.2 Mbit/s HSDPA Camera 3.0 MP VGA (480p) 256 MB RAM CPU Apple A4 800 MHZ Display Retina 326 ppi Giroscopio a 3 assi Camera 720p HD 5MP Camera frontale 2MP 512 MB RAM CPU Dual Core Apple A5 Camera 8MP

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CPU Apple A5 Dual Core 512 MB RAM Camera 720p HD iPad timeline iPad 1 04/2010 iPad 2 03/2011 03/2012 the new iPad CPU Apple A4 256 MB RAM Wi-Fi Quad-Band GSM/ GPRS/EDGE Bluethooth A-GPS Magnetometro Microfono Display Retina 2048×1536 px resolution (264 ppi) 1 GB RAM Camera 1080p - 5MP

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iOS Bootcamp Device iOS in commercio • iPhone 4S • iPhone 4 • iPhone 3GS (ebbene si) • the new iPad (3rd) • iPad 2 • iPod Touch 4G

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iOS Bootcamp Device Specs • GSM Arena http://www.gsmarena.com/apple-phones-48.php • the iPhoneWiki http://theiphonewiki.com/wiki/ • iPhone Dev Wiki http://iphonedevwiki.net/index.php/Main_Page

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http://pragmamark.org SDK

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iOS Bootcamp iOS • Sistema opertivo mobile archietture ARM, multitasking, CocoaTouch, multi-touch GUI • Kernel XNU (stesso del MAC OS X) sviluppato inizialmente da NeXT per il NeXTSTEP os è un kernel ibrido • Inizialmente conosciuto come iPhone OS

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iOS Bootcamp iOS SDK • Librerie e strumenti di sviluppo • Prima release Marzo 2008 • Side by side con Xcode e Mac OS

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Side by side Xcode SDK SO 4.5 iOS 6 SDK Mountain Lion 4.3 iOS 5 SDK Lion 4.2 iOS 4.3 SDK Snow Leopard / Lion

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iOS & devices OS iPhone iPad iPod 6.0 beta 3GS / 4 / 4S 2 / 3 4th gen 5.1 3GS / 4 / 4S 1 / 2 / 3 3rd / 4th gen 5.0 3GS / 4 / 4S 1 / 2 3rd / 4th gen 4.3 3GS / 4 / 4S 1 / 2 3rd / 4th gen 4.2.1 (uni) 3G / 3GS / 4 / 4S 1 / 2 3rd

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http://pragmamark.org Context Process Platforms Tools Mobile Market AppStore Environment Apple Developer Program Devices SDK Xcode Simulator Instruments Tools Xcode Simulator Instruments

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http://pragmamark.org Xcode

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iOS Bootcamp Xcode • Ambiente di sviluppo (IDE) • Objective-C / Objective-C++ / C++ / C • Source Control (Subversion / Git) • Interface Builder • Alternative? Si, JetBrains AppCode (ma no UI)

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http://pragmamark.org XCode Demo

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http://pragmamark.org iOS Simulator

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iOS Bootcamp iOS Simulator • iPhone / iPhone Retina / iPad / iPad Retina • Gesture, Orientation e Memory Warning • GPS (iOS 5 Simulator) • Apps: Safari, Immagini, Contatti, Impostazioni, Game Center, Edicola • Veloce!

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iOS Bootcamp Con qualche problema... • Risorse non limitate • Falsi Memory Leak • Nessun supporto per la Camera

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http://pragmamark.org iOS Simulator Demo

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http://pragmamark.org Instruments

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iOS Bootcamp Instruments • Strumento di analisi dell’applicazione • Traccia e proﬁla le attività del codice • Integrato con XCode e con l’iOS Simulator • Individua problemi di memoria, di prestazioni e di consumo eccessivo delle risorse (batteria, memoria, CPU etc)

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http://pragmamark.org Instruments Demo

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iOS Bootcamp What’s NeXT !? Xcode, debugging & development tools Project Structure, code organization & code convention UI customization and technique App User Experience & User Interaction Design iOS Application Mobile development methodology

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Domande?