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who is this guy?
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+ we are Consultants
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we build highly performant E-commerce sites
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why 800 milliseconds?
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Every 100MS delay costs 1% of sales 2006, STANFORD - http://www.gduchamp.com/media/StanfordDataMining.2006-11-28.pdf
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47% EXPECT < 2 SECONDS 40% ABANDON > 3 SECONDS 1 SECOND = 7% REDUCTION $2.5M lost sales PER year 2011, KISSMETRICS - https://blog.kissmetrics.com/loading-time/
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3 seconds. that’s all the time you have. 2015, RADWARE - http://www.radware.com/spring-sotu2015/
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speed equals sales
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Great! Where do I start?
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hosting
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extremely important
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your host dictates your growth ceiling
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you want a partner. not a vendor.
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Speed + security + support + SCALE
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optimization
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HTML + CSS + JAVASCRIPT
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COMPRESSION AND minification
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above the fold
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IMAGES AND OTHER MEDIA
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server performance
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we live in exciting times
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php 7
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hhvm
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HTTP/2
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nginx
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mARIAdb
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caching
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content delivery networks
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TRANSACTIONAL EMAIL
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SSH + OCSP STAPLING
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what does it all mean?
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better performance than ever before
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speed isn’t just about the site
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warehousing and inventory
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pick and pack
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shipping and fulfillment
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communication is key
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stop talking and start the demos
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every choice matters
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these are the partners we’ve chosen
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woocommerce
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wp engine
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cloudfront
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amazon s3
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ordoro
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mailchimp FOR marketing AND transactional email
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time is of the essence
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wcchi.mindsize.me/resources
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mindsize.me @zstepek
[email protected]