Why Magpies Don't Use Phones And Are Shit At Building Links For SEO

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HELLO

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Why Did You Come Here This Evening? https://unsplash.com/@themightymerlin

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To Learn New Stuff? https://unsplash.com/@leti389

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Meet Some New People? https://unsplash.com/@antisocia1

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Get Free Food? https://unsplash.com/@inayali

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Nope… https://unsplash.com/@killerfvith

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You Came To Learn About Magpies, Right?

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Why Magpies Don’t Use Their Phones And Are Shit At Building Links For SEO

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What Do We Know About Magpies?

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We Are Meant To Salute Them To Avoid Sorrow, And Say "Good Morning Mr Magpie, How's Your Wife And Kids Today" https://unsplash.com/@alexjones

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They Collect Shit. Lots Of Shit. Specifically Shiny Shit.

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And Humans Do This Too

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And Humans Do This Too

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Who Owns A Smart Phone?

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Who Owns An iPhone?

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Pretty Recent Model?

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Can You Tell Me 8 Differences Between That Model And The Old Model?

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Can You Tell Me 8 Differences Between That Model And The Old Model?

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People Don’t Just Want Them. They Need Them.

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The Dopamine Flows https://www.flickr.com/photos/149561324@N03/37484255030

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The Dopamine Flows

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People Will Sell Their Kidneys For Them

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People Will Sell Their Kidneys For Them. Really.

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And It Has Happened More Than Once

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And It Has Happened More Than Once

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The Dopamine Flows

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Which Leads Me To….

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Shiny New Object Syndrome https://unsplash.com/@kaweeno

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Shiny New Object Syndrome https://unsplash.com/@kaweeno

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Humans. Shiny Things. Worryingly Common In Digital Marketing

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The Boss

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The Boss We need to do this SEO. Get started on the PPC. Ooh look at that; some new CRM software. Fill up the pipeline. Hey everyone, I’ve changed the CRM software. Is SEO done? Let’s move onto social now. HOW MANY THINGS HAVE WE SOLD?

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Developers

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Developers Ooh React JS, I’m gonna learn Ruby on Rails, ooh look at Angular, that’s so cool. Fuck it, I’ll learn Assembly.

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Social Media Marketers

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Social Media Marketers Ooh look; Google Plus. We need to be on that it’ll be the biggest thing ever. What's our Snapchat strategy? Can we do Ello? That looks cool. Facebook ads, Instagram ads. Can we do everything?

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SEOs

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SEOs I saw this guy talking about this thing. We should do that. We need this tool. Oh, wait, this tool does it. Let’s try that. Yeah, I know I don’t know how it works. Ooh look; content marketing. Oh, look at what Google did… we should change all the things.

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Even Strategies And Tactics

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Let’s Talk About Content Marketing

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10 x Content https://docs.google.com/document/d/1Z2CSidq-6fxOY1YJLu-MY-DdTqWKiSL4gsuSGVC42r0/edit

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https://www.vox.com/a/lead-exposure-risk-map

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https://www.vox.com/a/lead-exposure-risk-map

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http://www.ladbrokes.com/cheltenham-infographic/

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http://www.ladbrokes.com/cheltenham-infographic/

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Rewind https://unsplash.com/@markusspiske

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Not So Shiny

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Go Old School

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Link Building https://unsplash.com/@rubavi78

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Link Building

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Link Building

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Link Building

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Link Building boom.tips/semrush-links

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Lets Bring It Back To Life https://unsplash.com/@chillarea

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Lets Bring It Back To Life With Some Old School Tactics

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Lets Bring It Back To Life With Some Old School Tactics That Work And YOU Can Implement

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And Differentiate From The Competition

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Directories Don’t Suck (Well, Good Ones Don’t)

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Easy To Find - Niche Ones Add Relevancy - Big Ones Can Drive Traffic - Low Cost - No Tools Needed - Nobody Else Wants Them Any More https://anthonyrandall.com/blog/in-defense-of-the-directory-link/

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Link Intersect https://cognitiveseo.com/blog/7670/visual-link-intersect-tool-on-steroids-competitive-link-building-for-2015/

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Link Intersect

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Link Intersect

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Link Intersect

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Link Intersect

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Probably Available In A Tool You Have - Low Barrier To Entry - Levels The Playing Field For You To Expand

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Unlinked Mentions

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Unlinked Mentions

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Unlinked Mentions Low Barrier To Entry - Only Tool Needed Is Google - Half The Work Is Done For You

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Remember Content Marketing?

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Remember Content Marketing? High Barrier To Entry - Risky - Costly

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Content Marketing Is Sexy Though…

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And Now For The Biggie!

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Is There A Link Building Tactic That Can Get Content Marketing Quality Links?

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Image Link Building

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Image Link Building

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Would You Want Links From These Sites?

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Would You Want Links From These Sites?

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Would You Want Links From These Sites?

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Mid Level Sites Too?

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Mid Level Sites Too?

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Mid Level Sites Too?

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And Possibility For More If You Put Some Effort In

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And Possibility For More If You Put Some Effort In

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And Possibility For More If You Put Some Effort In

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And Possibility For More If You Put Some Effort In

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What Was The Same?

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What Was The Same?

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What Was The Same?

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What Was The Same?

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What Was The Same?

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Lots

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Lots

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Lots

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How?

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How?

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How?

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See Anything Familiar?

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How?

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How?

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How?

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How? https://creativecommons.org/licenses/by/2.0/

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How?

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Remember Don’t Target Too Big - Optimise On Flickr - Set The CC Correct - Leave Instructions -

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Track…

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And FOLLOW UP! https://unsplash.com/@neonbrand

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No Shiny Shiny Can Be Applied To Any Strategy In Any Business https://unsplash.com/@rawpixel

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No Shiny Shiny Can Be Applied To Any Strategy In Any Business And You Can Have Multiple Tactics As Part Of A No Shiny Shiny Strategy!

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No Shiny Shiny Can Be Applied To Any Strategy In Any Business And You Can Have Multiple Tactics As Part Of A No Shiny Shiny Strategy! Just See Them Through!

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Avoid Shiny New Object Syndrome

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Avoid Shiny New Object Syndrome Focus and Set Goals

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Avoid Shiny New Object Syndrome Focus and Set Goals Plan Tactics and Stick To Them