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STRUCTURED DATA HTML5 @VIPickering VINCENT PICKERING A Quick Primer On: @VIPickering VINCENT PICKERING

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WHAT IS STRUCTURED DATA?

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THINGS LOTS of

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MADE UP OF • Microformats • Schema.org • RDFa & (RDFa lite) • Microdata • JSON for Linked Data

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MICROFORMATS of www.microformats.org

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HUMAN CONTEXT MACHINE CODE to Give Microformats

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SCHEMA.ORG of www.schema.org

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SCHEMA.ORG Documentation is maintained by Google, Yahoo!, Bing and Yandex

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Resource Description Framework in Attributes www.rdfa.info

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MARKUP SYNTAX STRUCTURED DATA for RDFa

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RDFa lite Use

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Vincent Pickering

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Vincent Pickering

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In RDFa you have to select vocab type You can reference this definition like an ID using resource property Definition type

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Vincent Pickering

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Vincent Pickering

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defines the persons name the url belongs to the person the persons photo

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MICRODATA

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Microdata annotates the DOM with scoped name/value pairs from custom vocabularies ~ Mark Pilgrim diveintohtml5

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SHARE CONTEXT SEARCH ENGINES with

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Vincent Pickering

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Vincent Pickering

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The definition only exists within these tags The type of definition we are declaring

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Vincent Pickering

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Vincent Pickering

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defines the persons name the url belongs to the person the persons photo

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JUST REMEMBER itemscope - *Required* when you define a schema type schema type - Always in the form of: http://www.schema.org/xxx properties - In the form itemprop=“xxx”

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GIVE CONTEXT TO: • Creative works • Events • Health & medical types • Organisations • People • Places • Products • Reviews

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Vincent Pickering

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