BrightonSEO - SEO+UX: It's a Match! Creating a Winning SXO Strategy

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SEO+UX: It's a Match! Creating a Winning SXO Strategy Sara Fernández Carmona International SEO Consultant speakerdeck.com/sarafernandezseo @sarafdez

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Who am I? by @sarafdez at #brightonseo

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Understanding User Experience by @sarafdez at #brightonseo

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“User Experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products.” — Don Norman and Jakob Nielsen, NNgroup by @sarafdez at #brightonseo

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“No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences.” — Don Norman by @sarafdez at #brightonseo

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Let's start deﬁning… by @sarafdez at #brightonseo

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UX by @sarafdez at #brightonseo Making users feel positive about a website or app

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UI by @sarafdez at #brightonseo Making a website or app attractive and effective according to users' preferences

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Usability by @sarafdez at #brightonseo Making a website or app easy to use

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Now, let’s dive in! by @sarafdez at #brightonseo

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The Design Thinking process by @sarafdez at #brightonseo

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by @sarafdez at #brightonseo

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“User-centered design means working with your users all throughout the project.” — Don Norman. by @sarafdez at #brightonseo

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Peter Morville's User Experience Honeycomb by @sarafdez at #brightonseo

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Mind cognitive biases… by @sarafdez at #brightonseo

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There are over 200! https://en.wikipedia.org/wiki/List_of_cognitive_biases by @sarafdez at #brightonseo

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… but don’t ﬁght them. Instead, accept them and understand how they inﬂuence your life. by @sarafdez at #brightonseo

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Get familiar with UX Laws by @sarafdez at #brightonseo

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Hick’s Law by @sarafdez at #brightonseo

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Miller’s Law by @sarafdez at #brightonseo

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Jakob’s Law by @sarafdez at #brightonseo

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Von Restorff Effect by @sarafdez at #brightonseo

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SEO + UX by @sarafdez at #brightonseo

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Search Experience Optimization by @sarafdez at #brightonseo

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by @sarafdez at #brightonseo

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When users are satisﬁed… Search engines are satisﬁed! by @sarafdez at #brightonseo

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by @sarafdez at #brightonseo How do we organize our teams?

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by @sarafdez at #brightonseo

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by @sarafdez at #brightonseo

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Stop working in silos by @sarafdez at #brightonseo

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Ask for User Research data by @sarafdez at #brightonseo

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Create effective communication channels by @sarafdez at #brightonseo

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Participate in design sprints by @sarafdez at #brightonseo

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Boost knowledge sharing by @sarafdez at #brightonseo

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Share data and accesses by @sarafdez at #brightonseo

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Don’t be afraid of prototyping tools by @sarafdez at #brightonseo

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Thank you for bee-ing here. You’re awesome! by @sarafdez at #brightonseo @sarafdez /in/internationalseo sara-fernandez.com