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! Optimize for developer happiness Why how you work is as important as what you work on @benbalter

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CONWAY'S LAW "organizations which design systems... are constrained to produce designs which are copies of the communication structures of these organizations"

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! Developer-centric development

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! STARTUP the fairytale

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Low value High value Startup Established firm Ideas Process

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Low value High value Startup Established firm Geeks Suits

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! What does your organization optimize for?

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! Happy shareholders Successful software Efficient developers Strategic management

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! Happy shareholders Good software Happy developers Happy Customers

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! You can make software without MANAGEMENT

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! You can make software without COMPLIANCE AND OVERSIGHT

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! You can't make software without DEVELOPERS

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! DEVELOPER HAPPINESS Optimize for and the rest will follow

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! Developer happiness (Inside|Outside) the firewall

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! Inside the firewall

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! Traditional software development

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! When outcomes can't be measured, institute process

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! Daily, synchronous meetings to manually shuttle information around the organization

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! Decisions made in person, 
 in hour-long blocks with 
 all stakeholders present

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! Blocking, human-based processes

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! Email as the least-common denominator

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! Organizational knowledge lives (and dies) with employees

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! bus_factor++

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! Open-source development

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! Transparency solves for process

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! The constraints of open source

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! Electronic

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! Available

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! Asynchronous

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! Lock-free

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! Prefer systems that naturally 
 CAPTURE AND EXPOSE PROCESS

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! Open source inside the firewall

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! Open source is a 
 PHILOSOPHY AND A WORKFLOW 
 not as an alternative technology

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! How to 
 WORK LIKE AN OPEN SOURCE PROJECT

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! 1. Share to the widest extent possible

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! Openness breaks down silos, reduces duplication, and minimizes on-boarding time

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! 2. Minimize developer friction

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! Friction (n) 
 the time it takes to go from 
 "I want to contribute" to 
 "I have contributed"

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! Common scripts to rule them all http://githubengineering.com/scripts-to-rule-them-all/

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! PREFER CULTURAL CONSTRAINTS to technical and administrative constraints

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! Non-blocking is better than blocking

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! Never force a human to do what a robot can

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! ChatOps, DevOps, Hubot, and CI

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! If you liked it you should have PUT AN API ON IT

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! Outside the firewall

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! APIs make developers happy

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! Openness makes developers happy

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! Two caveats

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! 1. Open up almost everything

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! 2. Openness is about more than just throwing 0's and 1's over the firewall

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! Treat your data with the same respect that developers treat code

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! Open source, inner source, APIs, & open data all
 foster communities around shared challenges

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! Be the hub, not the single point of failure (or innovation)

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! Adopt an expanded definition of stakeholders

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! Ensure all stakeholders have the opportunity to contribute 
 on equal footing

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! Decentralize governance

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! Minimize information imbalance

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! 1. Work in the open

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! 2. Propose and discuss improvements in the open

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! 3. One shared, public issue tracker

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! 4. Minimize synchronous meetings (and memorialize them when necessary)

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! 5. Extensive, automated tests

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! How do you optimize for developer happiness?

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! Inside the firewall systems that capture and expose process

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! Outside the firewall treat external stakeholders as internal stakeholders

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! No really, how do you optimize for developer happiness?

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! TECHNOLOGY is the easy part

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! Bureaucracy is an organism

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! Inoculate with small doses of culture and innovation

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! Involve all stakeholders early on

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! Start small and
 go through the motions

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! Create a "feedback" repository both internally and externally

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! Open data Open governance Open tooling

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! DEVELOPER HAPPINESS Optimize for and the rest will follow

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! Optimize for developer happiness Why how you work is as important as what you work on @benbalter