invest your attention 

The first search engine and advertising platform to allow users, publishers and advertisers to share opportunities & risks. 

PROBLEM • Today’s world of information abundance has created a poverty of attention. • Users give their attention away for free! They create value and get little in return. • Although paid search is good at fulfilling demand through ads, publishers get 0% of search revenues on Google Search. • Online ads are inefficient at creating demand. Facebook generates only 5 clicks for every 10,000 display ads! 

SOLUTION Exchange Content Search • Create an exchange to monetise attention and capitalise content. • Rank search results and content by balancing the supply and demand of attention. • Offer an incentive to keep results relevant drives samples modifies 

USERS  • We turn attention into a currency that users earn by participating. • Users invest the currency in content they like or care about. In return, they receive shares. This is done ‘automagically’ whenever they like, follow, pin, tweet… • Users can resell their shares for an eventual profit at any time. They may receive dividends and other benefits. • Belua’s market approach help users perceive the value of content before clicking on its link. MONETISE ATTENTION  PUBLISHERS  • Belua provides a free and flexible way to earn additional money from websites, mobile sites, apps and search results, without ads! • Publishers and developers get paid whenever newly issued shares of links to their content are sold to advertisers or to users. • Opportunities and risks are shared between users, publishers and advertisers. MONETISE CONTENT ADVERTISERS MONETISE BRAND • Belua allows advertisers to promote or sponsor search results and content relevant to their brand. • Prominence is now defined by the market, not measured or divined. No SEO, no PPC, no click-fraud, no bullshit! • Advertising is a planned investment not a rental cost. • If users like or enjoy what the advertiser has to offer, they will contribute some (if not most) of the investment!! AUDIENCE 

PRODUCT SEARCH ENGINE 

PRODUCT PORTFOLIO 

PRODUCT SIDEBAR 

PRODUCT A PARTICIPATION TILE 

PRODUCT WALLET 

TECHNOLOGY • Our API backend is written in Go, an efficient, scalable and productive language. We use Cloud Endpoints to create a web backend for web clients and mobile clients such as Android or Apple's iOS. • Inspired by LMAX’s Disruptor, our matching engine is built for scale, low latency and high throughput. • Our reference html5 web app is written in Dart and compiled as JavaScript. • Using Google’s Compute Engine and App Engine frees us from system admin work, load balancing, scaling, and server maintenance. 

MARKETING Our API* allows us to quickly get Belua on more sites, apps and devices, which in turn enables more users to engage directly with our product. • Acquire social sharing sites, mobile apps and web apps as API Partners 
 e.g. Digg, Feedly, Foursquare, Pinterest, Vimeo, Dailymotion, Reddit, Instagram, Vine, Citymapper, Tweetbot… • Work with the digital press to help them monetise content using our API 
 e.g. New York Times, TechCrunch, WSJ, The Guardian, Le Point • Offer a real-time market dashboard to advertisers and agencies for free then release our campaign manager on top of it. • Extension for Chrome, Safari, Firefox users • Encourage bloggers, open source developers, curators and influencers to implement a Belua button or an Invest your attention button to support a cause or project. • Push our public API to forums as a reputation and ranking system API-DRIVEN USER ACQUISITION * Application programming interface (API) 

BUSINESS MODEL • Advertisers pay to promote or sponsor content • Belua keeps 49% of the revenue from search and 10% from content. • Publishers receive 60% from search and 90% from content. • Users get paid when they sell their shares for a profit or when publishers decide to pay dividends. • Freemium users pay to give themselves an edge (1-3% of active users.) Ref: Google pays Publishers 0% from search, 51% from site search and 68% from content 

LEEDHAM TE KANI * Designer Worked at Kugutsumen. Studied Visual Arts at QUT. ANTHONY ZBORALSKI * CEO / Engineer Founder Xynexis, Kugutsumen Worked at IOActive. HUBERT CHENUT Engineer Founder THCI. Worked at Xynexis. Studied at Supelec MATTHIEU FOILLARD Engineer Worked at GEO PLC, APARIS. * full time on Belua JIM GEOVEDI Engineer Founded Xynexis, Noosc, Ardwort. TEAM FRANCIS STEPHANS * Engineer Worked at William Hill, BJSS Studied Computer Science at Massey 

MATT SUICHE Founder CloudVolumes, MoonSols. Worked at Airbus, Google. GREGORY VINCENT Founder Sponsume. Worked at M&G. Studied Political Economy at Oxford and LSE. RODOLFO ROSINI 3x VC backed entrepreneur. Founder/ CEO at Storybricks (A.I.) TANIS DE VOOGD Founder/CEO at TDV, Worked at Sur la Terre, Studied Business Law at Pantheon Assas, Paris TIM GARRETT Professor at University of Utah, Founder Fallgatter Technologies, Studied at UWaterloo and UW [UNDISCLOSED] GILLES BOYER Founder, Chairman and CEO of Global Investment services ADVISORS 

MILESTONES Now! • Raised £600,000 at a £3M pre-money valuation —angel.co/belua • MVP Search UI [done] • Proposition Stock Exchange [done] • SELY Foreign Exchange [done] • Core Banking application [done] • Treasury application [done] • OpenID Connect Authentication Server [in progress] • Search API and Registry [in progress] 2015 Q3 • Payment [todo] • Currency Rebalancing [todo] • Search alpha launch to all investors, friends, family • Get user and api partner feedback and reiterate 2015 Q4 • Search beta launch • Experiment with target events (political elections, sport events…) • Series A Fundraising 

COMPETITION Google, Skimlinks, VigLink • Affiliate revenue • Content owners and search partners are rewarded (profit sharing) • Users are farmed — no reward Linkedin, Facebook, Pinterest • Lower revenue from marketing • Users are farmed — no reward Klout, Kred • Revenue from marketing • Influencers (1st tier) are rewarded with marketing offers • Users are farmed - no reward TweetDAQ, Empire Avenue, Hollywood Stock Exchange • Very niche (movies and celebrities) • Focus on gamification and “fun” (no real value to users or marketers…) • Adding liquidity should have been key • Offer a web client, not an API… (except EA’s broken one) 

Thank you https://angel.co/belua Anthony Zboralski 
 +44 77 805 92 605 

APPENDIX A • Digital media increased by 16% to $118B and reached a 24% market share globally in 2013. • Paid search grew to $61.42B and is forecast to grow 17% in 2014. • Social networks generated over $9B in 2013, showing a growth of 58%. • Programmatic trading will reach $12B globally this year.
 
 
 Ref: MAGNA GLOBAL Advertising Forecasts: 2014 MARKET 

APPENDIX B SPOT THE DIFFERENCE Monetise attention User Publisher Advertiser Belua Monetise content Monetise brand Free stuff User Publisher Advertiser Google Monetise content Promote brand Ref: Google VPD by Tomasz Tunguz