Better Presentations by Design

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PRESENTATIONDESIGN IE Business School | [email protected] | @iamctodd 1

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IE Business School | [email protected] | @iamctodd IndivIDual Presentations

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IE Business School | [email protected] | @iamctodd What are the rules?

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IE Business School | [email protected] | @iamctodd Blair HOWARD CASE

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IE Business School | [email protected] | @iamctodd who is blair?

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IE Business School | [email protected] | @iamctodd What’s the situation?

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IE Business School | [email protected] | @iamctodd what should he do?

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IE Business School | [email protected] | @iamctodd WHY ARE YOU HERE?

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IE Business School | [email protected] | @iamctodd WHY ARE YOU HERE?

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd HOW TO PERSUADE AUDIENCES. Give presentations that will be REMEMBERED! Engaging, making people think differently Making memorable and charismatic presentations Presenting!!

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IE Business School | [email protected] | @iamctodd What’s a good presentation?

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd syllabus

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IE Business School | [email protected] | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS

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IE Business School | [email protected] | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling

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IE Business School | [email protected] | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop

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IE Business School | [email protected] | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking

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IE Business School | [email protected] | @iamctodd syllabus Session 1 - InTRO / CASE / Style / GOALS Session 2 - storytelling Session 3 & 4 - workshop Session 5 - design/Design thinking Session 6 - Learning and Brain Science

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IE Business School | [email protected] | @iamctodd Grading

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IE Business School | [email protected] | @iamctodd YOUr individual presentation

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd Who am I?

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IE Business School | [email protected] | @iamctodd

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StoryTELLING IE Business School | [email protected] | @iamctodd 2

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IE Business School | [email protected] | @iamctodd WHY STORIES?

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IE Business School | [email protected] | @iamctodd WHAT IS A STORY?

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IE Business School | [email protected] | @iamctodd Stories have...

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd We sell fresh fish here

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IE Business School | [email protected] | @iamctodd We sell fresh fish here

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IE Business School | [email protected] | @iamctodd We sell fresh fish here

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IE Business School | [email protected] | @iamctodd Fresh fish sold here

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IE Business School | [email protected] | @iamctodd Fresh fish sold here

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IE Business School | [email protected] | @iamctodd Fresh fish sold here

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IE Business School | [email protected] | @iamctodd Fresh fish sold

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IE Business School | [email protected] | @iamctodd Fresh fish sold

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IE Business School | [email protected] | @iamctodd Fresh fish sold

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IE Business School | [email protected] | @iamctodd Fresh fish

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IE Business School | [email protected] | @iamctodd Fresh fish

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IE Business School | [email protected] | @iamctodd Fresh fish

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IE Business School | [email protected] | @iamctodd Fresh fish WTF?

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IE Business School | [email protected] | @iamctodd Fish

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IE Business School | [email protected] | @iamctodd Fish

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd FRESH

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd STRANGER IN A STRANGE LAND

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IE Business School | [email protected] | @iamctodd REVENGE STRANGER IN A STRANGE LAND

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IE Business School | [email protected] | @iamctodd REVENGE LOVE STORY STRANGER IN A STRANGE LAND

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IE Business School | [email protected] | @iamctodd REVENGE LOVE STORY STRANGER IN A STRANGE LAND RAGS TO RICHES

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IE Business School | [email protected] | @iamctodd REVENGE LOVE STORY THE QUEST STRANGER IN A STRANGE LAND RAGS TO RICHES

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IE Business School | [email protected] | @iamctodd REVENGE LOVE STORY THE QUEST ..? STRANGER IN A STRANGE LAND RAGS TO RICHES

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IE Business School | [email protected] | @iamctodd StorY STRUCTURES

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd Revenue is Down by 15% # of clients has increased Missed our Q3 forecast Upcoming New Poducts Doing well relative to competitors Our market share has increased

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IE Business School | [email protected] | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Poducts Our market share has increased

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IE Business School | [email protected] | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Poducts Our market share has increased DATA DATA DATA DATA

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IE Business School | [email protected] | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Poducts Our market share has increased DATA DATA DATA DATA ¿Donde está la emoción?

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IE Business School | [email protected] | @iamctodd StorY STRUCTURES

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IE Business School | [email protected] | @iamctodd Revenue is Down by 15% # of clients has increased Missed our Q3 forecast Upcoming New Products Doing well relative to competitors Our market share has increased

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IE Business School | [email protected] | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Products Our market share has increased

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IE Business School | [email protected] | @iamctodd Revenue is Down by 15% # of clients has increased Upcoming New Products Our market share has increased DATA DATA DATA DATA

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd What Did You Learn today?

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WORKSHOP IE Business School | [email protected] | @iamctodd 2

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Catalytic | [email protected] | @iamctodd The Process

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Catalytic | [email protected] | @iamctodd Design Squiggle Source: Central Story

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Catalytic | [email protected] | @iamctodd step 1: Identify Your Objective

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catalytic | [email protected] | @iamctodd step 2: What’s your key message?

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Catalytic | [email protected] | @iamctodd Step 3: STAKEHOLDER ANALYSIS - DESIRED ACTIONS

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Catalytic | [email protected] | @iamctodd step 4: Audience worldview - BEFOREHAND

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Catalytic | [email protected] | @iamctodd (c) Sunni Brown

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Catalytic | [email protected] | @iamctodd Step 5A: What are the TOP questions?

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Catalytic | [email protected] | @iamctodd step 5B: validate your assumptions

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Catalytic | [email protected] | @iamctodd Step 6: STRUCTURE!

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catalytic | [email protected] | @iamctodd step 7: visualize!

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psychology&learning IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd How do you learn?

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IE Business School | [email protected] | @iamctodd how do you remember?

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BAKERBAKER IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd visual verbal/auditory kinesthetic

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presentation. I will not use bulletpoints in my final presenta

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd remember to repeat

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd ! ! ! ! Visual! ! ! ! ! Verbal! ! !

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IE Business School | [email protected] | @iamctodd How to persuade?

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IE Business School | [email protected] | @iamctodd Principles of Persuasion

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IE Business School | [email protected] | @iamctodd Principles of Persuasion Reciprocity

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IE Business School | [email protected] | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency

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IE Business School | [email protected] | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency Social Proof

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IE Business School | [email protected] | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency Social Proof Liking

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IE Business School | [email protected] | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency Social Proof Liking Authority

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IE Business School | [email protected] | @iamctodd Principles of Persuasion Reciprocity Commitment / Consistency Social Proof Liking Authority Scarcity

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IE Business School | [email protected] | @iamctodd How to DO this?

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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designthinking IE Business School | [email protected] | @iamctodd 2

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd Good Design Is...

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IE Business School | [email protected] | @iamctodd Good Design Is... ..innovative. ..makes a product useful. ..aesthetic. ..helps understand a product. ..unobtrusive. ..honest. ..durable. ..consequent to the last detail. ..concerned with the environment. ..as little design as possible.

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd how do you design something?

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IE Business School | [email protected] | @iamctodd THE knowledge funnel

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IE Business School | [email protected] | @iamctodd THE knowledge funnel Mystery

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IE Business School | [email protected] | @iamctodd THE knowledge funnel Mystery Heuristic

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IE Business School | [email protected] | @iamctodd THE knowledge funnel Mystery Heuristic Algorithm

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IE Business School | [email protected] | @iamctodd Can you draw?

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IE Business School | [email protected] | @iamctodd MIN SEC

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IE Business School | [email protected] | @iamctodd MIN SEC

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd p.a.r.c.c.

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IE Business School | [email protected] | @iamctodd Proximity p.a.r.c.c.

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IE Business School | [email protected] | @iamctodd Proximity Alignment p.a.r.c.c.

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IE Business School | [email protected] | @iamctodd 2 1 Proximity Alignment Repetition p.a.r.c.c.

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IE Business School | [email protected] | @iamctodd 2 1 Proximity Alignment Repetition Contrast p.a.r.c.c.

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IE Business School | [email protected] | @iamctodd 2 1 Color Proximity Alignment Repetition Contrast p.a.r.c.c.

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IE Business School | [email protected] | @iamctodd proximity 1 80 0 6 7 3 45 9 + 1

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IE Business School | [email protected] | @iamctodd proximity 1 80 0 6 7 3 45 9 +1

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IE Business School | [email protected] | @iamctodd C. Todd Lombardo Professor IE BUSINESS SCHOOL 693-000-466 [email protected]

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IE Business School | [email protected] | @iamctodd C. Todd Lombardo Best. Professor. Ever. IE BUSINESS SCHOOL 693-000-466 [email protected]

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IE Business School | [email protected] | @iamctodd C. Todd Lombardo Best. Professor. Ever. IE BUSINESS SCHOOL 693-000-466 [email protected]

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IE Business School | [email protected] | @iamctodd C. Todd Lombardo Best. Professor. Ever. 693-000-466 [email protected]

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IE Business School | [email protected] | @iamctodd 693-000-466 [email protected] C. Todd Lombardo Best. Professor. Ever.

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IE Business School | [email protected] | @iamctodd 693-000-466 [email protected] C. Todd Lombardo Best. Professor. Ever.

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IE Business School | [email protected] | @iamctodd 693-000-466 [email protected] C. Todd Lombardo Best. Professor. Ever.

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd Designing slides

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd before || After examples

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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VISUALIZINGDATA IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd Who has the most home runs?

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IE Business School | [email protected] | @iamctodd Who has the most home runs?

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IE Business School | [email protected] | @iamctodd Graph vs. Table

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IE Business School | [email protected] | @iamctodd Graph Table state (individual) trend is message Precise values relationships

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IE Business School | [email protected] | @iamctodd Read this book

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd What’s good?

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd Sweden 46.9 Netherlands 44.0 Norway 43.5 Britain 40.7 France 39.0 Germany 37.5 Belgium 35.2 Canada 35.2 Finland 34.9 Italy 30.4 United States 30.3 Greece 26.8 Switzerland 26.5 Spain 22.5 Japan 20.7 57.4 Sweden 55.8 Netherlands 52.2 Norway 39.0 Britain 43.4 France 42.9 Germany 43.2 Belgium 35.8 Canada 38.2 Finland 35.7 Italy 32.5 United States 30.6 Greece 33.2 Switzerland 27.1 Spain 26.6 Japan 1970 1979

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd What Did You Learn today?

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DELIVERINGAWESOME IE Business School | [email protected] | @iamctodd

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IE Business School | [email protected] | @iamctodd Did You see the S.T.A.R. Moments?

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IE Business School | [email protected] | @iamctodd S.T.A.R. Examples

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IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation

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IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation Repeatable Sound-bites

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IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation Repeatable Sound-bites Shocking Visual

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IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation Repeatable Sound-bites Shocking Visual Passionate Story

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IE Business School | [email protected] | @iamctodd S.T.A.R. Examples Dramataziation Repeatable Sound-bites Shocking Visual Passionate Story Shocking Statistics

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IE Business School | [email protected] | @iamctodd 1 2 3 z Lean Canvas Photo Scan of Wireframes .pdf Notes After completing the canvas, take a photo, make sure it is readable and submit. Take each post-it point and add it to one of the wireframe sheets (available in CoL). Then sketch out what that slide will look like, as well as write some details to support When placing into a slideware (Powerpoint, Keynote, Prezi, SlideRocket, etc) use the notes section to add in the details. They should be full-sentences, not more bullet points.