Beyond Whitespace: Designing For Complex Content (2016)

by Michelle Schulp Hunt

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BEYOND WHITESPACE DESIGNING FOR COMPLEX CONTENT

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@marktimemedia I Design THINGS. USUALLY WORDPRESS. HI, I’M MICHELLE.

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@marktimemedia SIMPLICITY

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@marktimemedia SIMPLICITY: THE CONCEPT Apple

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@marktimemedia SIMPLICITY: THE TREND via @TimCaynes

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@marktimemedia WHEN CONTENT ISN’T SIMPLE

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@marktimemedia FLYING AN AIRPLANE

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@marktimemedia FLYING AN AIRPLANE

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@marktimemedia FLYING AN AIRPLANE

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@marktimemedia “Everything should be made as simple as possible, but not simpler.” — Albert Einstein

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@marktimemedia FORCED SIMPLICITY VS. EMBRACED COMPLEXITY

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@marktimemedia FORCED SIMPLICITY HIDDEN MULTIPLE CLICKS COUNTERINTUITIVE MISSING INFORMATION

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@marktimemedia EMBRACECD COMPLEXITY USER CONTROLLED (NOT AGENT-DIRECTED) SCANNABLE ACCESSIBLE

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@marktimemedia COMPLEX DATA: ENTERPRISE APPLICATIONS

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@marktimemedia ENTERPRISE SOFTWARE

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@marktimemedia ENTERPRISE USERS SPECIALIZED MANDATED COMPARTMENTALIZED MISSION CRITICAL

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@marktimemedia DESIGNING FOR ENTERPRISE

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@marktimemedia EFFICIENCY > BEAUTY ENTERPRISE DESIGN

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@marktimemedia FRICTIONLESS > DELIGHTFUL ENTERPRISE DESIGN

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@marktimemedia COMPLEX DATA: CONSUMER APPLICATIONS

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@marktimemedia NEWS & DATA Newsweek

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@marktimemedia NICHE MARKETS Stentofon

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@marktimemedia ECOMMERCE MoMA

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@marktimemedia ADMIN & HOME SCREENS My Name Is Michelle/WordPress

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@marktimemedia HOW TO BE COMPLEX WITHOUT BEING COMPLICATED

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@marktimemedia “Clutter and overload are not an attribute of information, they are failures of design. If the information is in chaos, instead fix the design.” — Edward Tufte

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@marktimemedia GRAPHIC DESIGN REDUCE CLUTTER, NOT CONTENT

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@marktimemedia DESIGN PRINCIPLES IEEE Software Technology Conference

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@marktimemedia MINIMIZE VISUAL NOISE Weather Underground

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@marktimemedia PROTOTYPICAL PATTERNS UX Patterns/MoMA

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@marktimemedia INTERNAL PATTERNS Fast Company / ESPN

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@marktimemedia CHUNKING CNN Money

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@marktimemedia CHUNKING Apple

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@marktimemedia GOAL: INFORMATION IS READABLE, ACCESSIBLE, & LOGICAL

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@marktimemedia ADJACENT IN SPACE

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@marktimemedia PHONE SCREEN YouTube

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@marktimemedia CARD LAYOUTS Pinterest

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@marktimemedia MEGA MENUS Maplin

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@marktimemedia MEGA MENUS Sliderobes

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@marktimemedia STACKED IN TIME

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@marktimemedia STAGED DISCLOSURE

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@marktimemedia ISN’T THIS GOING TO BE CONFUSING?

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@marktimemedia WHAT ABOUT “DECISIONS NOT OPTIONS?”

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@marktimemedia DECISION FATIGUE VS. EMPOWERED USER

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@marktimemedia UX DESIGN GUIDING WITHOUT RESTRICTING

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@marktimemedia ONBOARDING

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@marktimemedia VIDEO GAMES

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@marktimemedia SETUP & PROCESS blog.intercom.io/ LinkedIn

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@marktimemedia ONGOING GAMIFICATION blog.intercom.io/ LinkedIn

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@marktimemedia PROGRESSIVE DISCLOSURE

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@marktimemedia CONTEXTUAL DISCLOSURE The Events Calendar

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@marktimemedia CONTEXTUAL DISCLOSURE The Events Calendar

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@marktimemedia CONTEXTUAL DISCLOSURE The Events Calendar

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@marktimemedia CLICK TO VIEW MORE Twitter

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@marktimemedia FILTERING & SEARCH

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@marktimemedia SEARCH + AUTOCOMPLETE Client Project

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@marktimemedia FILTERING Amazon

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@marktimemedia TAXONOMIES A List Apart

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@marktimemedia COLUMNS My Name Is Michelle / WooCommerce

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@marktimemedia ORIENTATION & FEEDBACK

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@marktimemedia TOOLTIPS

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@marktimemedia ERROR/VALIDATION MESSAGE MailChimp

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@marktimemedia PROGRESS BARS

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@marktimemedia PROGRESS BARS

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@marktimemedia BREADCRUMBS Amazon / CNN / MoMA

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@marktimemedia GOAL: REDUCE DECISION FATIGUE & ENABLE POWER USERS

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@marktimemedia RESOURCES • Nielsen Norman Group https://www.nngroup.com/articles/ • A List Apart http://alistapart.com/article/ux-for-the-enterprise • Uday Gajendar https://medium.com/@udanium/why-i-design- enterprise-ux-fa74e9f12671#.5tek1yke8 • Edward Tufte http://www.edwardtufte.com/bboard/

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@marktimemedia QUESTIONS? Michelle Schulp [email protected] @marktimemedia bit.ly/complex-design