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Alexandra Almond & Karina Smith Things we learnt about service UX Australia 2023 design from living in France

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2 Acknowledgement of country

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3 Villeneuve-sur-Lot

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4 Cultural context

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5 You may be asking yourself… …what does this have to do with design?

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6 Designers have a point of view

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7 Certainty Correctness

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9 So, what’s important to French people?

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10 It’s not about the customer

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11 It’s ABOUT LIVING LIFE

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12 It’s about doing what you love

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13 Efficiency isn’t always what’s important

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14 Taking time, being in the moment

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15 Fresh food

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16 And not so fresh food…

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17 Let’s delve a bit deeper into one theme

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18 More vets than doctors

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19 So many pharmacies & alternative therapies

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20 Pourquoi?

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21 Key takeaways

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23 Don’t overlay your values Be curious House swap. It’s awesome

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24 Thank you! Karina Smith karina@meldstudios.com.au Alexandra Almond alexandra@meldstudios.com.au

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26 Everything after this is… not needed?

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28 Wine shop / De Targe Armagnac Cash / card / cheque / wa Queues at the market Volunteering Piano tuner. Town soundtrack

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29 Service design 101 Poor ski signage Websites

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