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TAKEAWAY TALES

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Hello! I’m Pete

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I work for these folks

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WE DO THIS

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Chapter 1 Your new year’s resolution is radioactive

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People cut down on takeout at Christmas

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Something i learned in school

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Looks familiar ….

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Strength … failing …

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Yep, highly predictable

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The Half Life of New Years Resolutions is 11 Days

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Chapter 2 Why Notting Hill is like a Class G Star

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CLASS G

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FANCY EH?

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Turns out, Delivery Zones are like that too Througput (orders per driver per hour) # LOG Orders over 91 days

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Turns out, Delivery Zones are like that too Througput (orders per driver per hour) # LOG Orders over 91 days Notting Hill

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Chapter 3 You can learn a lot from people’s data exhaust

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We were looking at customer buying patterns …

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Lets look at our most active customers

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We learn from events, but we ALSO learn from the absence of events

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Chapter 4 Is restaurant variety the spice of life?

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Some People Order From One Restaurant Repeatedly

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These people are more likely to leave

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Lets Dig Deeper

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The data says we’re wrong - restaurant variety doesn’t decrease churn

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WHAT HAVE WE LEARNED?

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AT SCALE, PEOPLE ARE PREDICTABLE

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THINK ABOUT WHAT YOU SHARE

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ACCOUNT FOR BIAS

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THANKS! @PeterOwlett