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1 Digital Marketing | Social Media Facebook | Instagram | Weibo | Wechat | Line | Youtube | Blogger Engagement AI-Powered Storytelling: Unleashing the Creative Potential for Content Marketing AI故事營銷: 以AI釋放創意內容 Dr Bernie Wong, Social Stand x WordCamp Ver1 WordCamp Hong Kong 2023

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2 www.social-stand.com © Social Stand. All Rights Reserved. 15+ Lecturer Previous Experience Professional Experience Association Media Dr Bernie Wong

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4 www.social-stand.com © Social Stand. All Rights Reserved. Source: Microsoft

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5 www.social-stand.com © Social Stand. All Rights Reserved. https://www.rootinc.com/ Professor Allan Fels, AO and former dean of the Australia and New Zealand School of Government Jennifer Aaker, a professor of marketing at Stanford’s Graduate School of Business

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6 www.social-stand.com © Social Stand. All Rights Reserved.

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7 www.social-stand.com © Social Stand. All Rights Reserved. https://poe.com/login

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8 www.social-stand.com © Social Stand. All Rights Reserved. Now, With AI Content Marketing Effort Distribution Strategy Research Writing Editing Distribution

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9 www.social-stand.com © Social Stand. All Rights Reserved. Relevance

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10 www.social-stand.com © Social Stand. All Rights Reserved.

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11 www.social-stand.com © Social Stand. All Rights Reserved. Pain Killer

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12 www.social-stand.com © Social Stand. All Rights Reserved.

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13 www.social-stand.com © Social Stand. All Rights Reserved.

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14 www.social-stand.com © Social Stand. All Rights Reserved.

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15 www.social-stand.com © Social Stand. All Rights Reserved.

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16 www.social-stand.com © Social Stand. All Rights Reserved.

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17 www.social-stand.com © Social Stand. All Rights Reserved. •As customer experience professional, analyze the following user reviews identify the customer pain points from their experience: [Reviews] Customer Analysis [Prompt]

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18 www.social-stand.com © Social Stand. All Rights Reserved.

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19 www.social-stand.com © Social Stand. All Rights Reserved. •Base on competitor's Customer Pain Points, as a professional social media copywriter, write 5 Facebook posts for the product: [Reviews] Copywriter [Prompt]

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20 www.social-stand.com © Social Stand. All Rights Reserved.

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21 www.social-stand.com © Social Stand. All Rights Reserved.

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22 www.social-stand.com © Social Stand. All Rights Reserved. Competitor 👎 : strong smell, difficulty with sprayers, and the need for effective bug protection Highlight 😃 : product's natural, family- friendly, and user-friendly qualities while highlighting its eco-friendliness and customer support

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23 www.social-stand.com © Social Stand. All Rights Reserved. Now, With AI Content Marketing Effort Distribution Strategy Research Writing Editing Distribution

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24 www.social-stand.com © Social Stand. All Rights Reserved. AIDA PAS FAB BAB

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25 www.social-stand.com © Social Stand. All Rights Reserved. Brand Persona Storytelling Factors

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26 www.social-stand.com © Social Stand. All Rights Reserved. It’s not about the Tools, it’s about the Strategy

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27 www.social-stand.com © Social Stand. All Rights Reserved. The Trending Social Media Marketing Tips https://berniewo.ng/edm

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28 Dr Bernie Wong Founder, Social Stand Limited E: [email protected] W: www.social-stand.com / www.berniewong.net LinkedIn: https://berniewo.ng/linkedin www.social-stand.com © Social Stand. All Rights Reserved. http://berniewo.ng/hi