Design Sprints - Speaker Deck

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Design Sprints

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GOALS of a design sprint

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Produce a prototype with a solution for the job to be done, based on real world information and validate it with potencial customers

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EMPATHY

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CREATIVITY

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RATIONALITY

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Symptoms that you need a DS

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Build the wrong thing Waste of time and resources Months building before having real clients to learn from

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Build the wrong thing Waste of time and resources Months building before having real clients to learn from

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Build the wrong thing Waste of time and resources Months building before having real clients to learn from

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Build the wrong thing Waste of time and resources Months building before having real clients to learn from

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! Understand Diverge Converge Prototype Test

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Understand

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Ideal

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CUSTOMER has a lot of data from market research has a product already, with analytics has related products where to get customer data from is expert in the area, or brings one

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What we usually have

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CUSTOMER has little to no data bases decisions on assumptions is just starting the business and is not the expert we would want him to be

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What we can do to help

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COMPANY base all ideas on data point out and question assumptions gather as much real world data and expertise as possible CUSTOMER

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Warning: If we need more than 2 days of research, we are NOT ready for a design sprint

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How to do it?

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Team UX/Product Lead UI Designer Developer Project Manager Client Associate* Project Manager* *optional

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Exercises

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Intros Idea Parking Lot Explain agenda and design sprint Pitch Practice #1 Goals and anti-goals Existing products, competitors and substitutes Facts and assumptions Problem statement (JTBD) Who-do Personas Customer interviews Journey map Daily retrospective (plus/delta) Team drinks

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Diverge

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GOAL

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Mind mapping Crazy eights Silent critique Storyboard

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CONVERGE

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GOAL

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Assumptions Table Identify conﬂicts Testing plan Final storyboard

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PROTOTYPE

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GOAL

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Physical Marvel or Invision (clickable prototype) Video HTML/CSS

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Test !

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5 interviews scheduled

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Test Plan

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While some build the prototype, the rest of the team can work on getting everything ready for the tests

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2 people, 1 talks Practice not asking leading questions Finish the assumptions board

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After the Tests

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If everything on the prototype stays and all assumptions are met, there is a high chance the tests were biased