Uncovering 3 Sneaky Technical SEO Issues That Can Harm Your Rankings

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A Technical SEO Consultant turned a course creator and LinkedIn Learning instructor with over 45k students Creator of the Tech SEO Pro and SEO Website Migrations Courses International speaker A dog person Kristina Azarenko

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techseo.pro Kristina Azarenko @azarchick #WTSFest SEO Pro Chrome extension 60k+ users bit.ly/SEO-Pro-Ext

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Have you ever faced a critical technical SEO issue? techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest A technical SEO issue

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techseo.pro Kristina Azarenko @azarchick #WTSFest Like this...

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons

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techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons Links vs

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Buttons Links UX Trigger an action Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links

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Buttons Links UX Trigger an action Point Page A -> Page B Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?

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techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?

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techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?

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techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?

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link button link button techseo.pro Kristina Azarenko @azarchick #WTSFest

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Buttons Links UX Trigger an action Point Page A -> Page B Can be styled as links Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links

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Buttons Links UX Trigger an action Point Page A -> Page B Can be styled as links Can be styled as buttons Code techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links

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techseo.pro Kristina Azarenko @azarchick #WTSFest Kristina, do I need to think about it too now?

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techseo.pro Kristina Azarenko @azarchick #WTSFest Yes, girl!

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Buttons Links UX Trigger an action Point Page A -> Page B Can be styled as links Can be styled as buttons Code Are added with or techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links

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Buttons Links UX Trigger an action Point Page A -> Page B Can be styled as links Can be styled as buttons Code Are added with or Are added with techseo.pro Kristina Azarenko @azarchick #WTSFest Buttons vs Links

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest class="button" ≠

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@azarchick techseo.pro Kristina Azarenko #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Google can see links added with:

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techseo.pro Kristina Azarenko @azarchick #WTSFest window.location.href=‘/page-url‘ Google can NOT see links added with:

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techseo.pro Kristina Azarenko @azarchick #WTSFest window.location.href=‘/page-url‘ Google can NOT see links added with:

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button?

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techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button? Use links to direct people to other pages.

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techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button? Use links to direct people to other pages. Use buttons to trigger an action.

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techseo.pro Kristina Azarenko @azarchick #WTSFest A link or a button? Use links to direct people to other pages. Use buttons to trigger an action. Don’t confuse the two.

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Images as Backgrounds

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techseo.pro Kristina Azarenko @azarchick #WTSFest Category page

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techseo.pro Kristina Azarenko @azarchick #WTSFest Category page Search results

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techseo.pro Kristina Azarenko @azarchick #WTSFest Image search

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest But this only works if...

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techseo.pro Kristina Azarenko @azarchick #WTSFest Google can index the images

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Web standards

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techseo.pro Kristina Azarenko @azarchick #WTSFest

Google can index images added with:

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techseo.pro Kristina Azarenko @azarchick #WTSFest

Google can index images added with:

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techseo.pro Kristina Azarenko @azarchick #WTSFest

Google can index images added with:

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Image as a background with CSS

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techseo.pro Kristina Azarenko @azarchick #WTSFest Indexable image or background?

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techseo.pro Kristina Azarenko @azarchick #WTSFest How to add images? Use

if you want Google to index and rank your images

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techseo.pro Kristina Azarenko @azarchick #WTSFest How to add images? Use

if you want Google to index and rank your images Use or CSS to add an image as a background for visual purposes only

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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How you see a page

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How you see a page How Googlebot sees a page

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techseo.pro Kristina Azarenko @azarchick #WTSFest The problem starts...

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techseo.pro Kristina Azarenko @azarchick #WTSFest When Google sees a page like this

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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Google doesn't interact with content techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Google doesn't scroll

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techseo.pro Kristina Azarenko @azarchick #WTSFest So if you rely on Google to take some action to see your content, you'll be disappointed

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techseo.pro Kristina Azarenko @azarchick #WTSFest Decrease of image search traffic after lazy loading implemented incorrectly

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Or...

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techseo.pro Kristina Azarenko @azarchick #WTSFest Placeholder images get indexed

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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A placeholder image techseo.pro Kristina Azarenko @azarchick #WTSFest

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A placeholder image techseo.pro Kristina Azarenko @azarchick #WTSFest Googlebot indexes placeholder images below the fold

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techseo.pro Kristina Azarenko @azarchick #WTSFest Google Search Central Live: A live lazy loading case study SCAN ME

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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How? techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't rely on Googlebot to scroll or interact with your content to see it

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How Googlebot sees a page

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techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't rely on Googlebot to scroll or interact with your content to see it Have all images available to Googlebot using web standards

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techseo.pro Kristina Azarenko @azarchick #WTSFest

Google can index images added with:

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techseo.pro Kristina Azarenko @azarchick #WTSFest Lazy loading done right Don't rely on Googlebot to scroll or interact with your content to see it Include the right image in your

Have all images available to Googlebot using web standards

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techseo.pro Kristina Azarenko @azarchick #WTSFest ≠

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techseo.pro Kristina Azarenko @azarchick #WTSFest Shows the path to the image

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techseo.pro Kristina Azarenko @azarchick #WTSFest Shows the path to the image Specifies a list of image files to use in different situations (e.g. screen resolutions)

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techseo.pro Kristina Azarenko @azarchick #WTSFest Source: https://developers.google.com/search/docs/appearance/google-images#responsive-images

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techseo.pro Kristina Azarenko @azarchick #WTSFest Source: https://developers.google.com/search/docs/appearance/google-images#responsive-images

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest

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techseo.pro Kristina Azarenko @azarchick #WTSFest What makes you a great technical SEO You know how to debug issues

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techseo.pro Kristina Azarenko @azarchick #WTSFest What makes you a great technical SEO You know when an issue IS an issue

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techseo.pro Kristina Azarenko @azarchick #WTSFest What makes you a great technical SEO You know the best approach to solve it

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techseo.pro Kristina Azarenko @azarchick #WTSFest CODING

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techseo.pro Kristina Azarenko @azarchick #WTSFest @azarchick Kristina Azarenko SCAN ME THANK YOU techseo.pro