A Technical SEO Consultant turned a
course creator and LinkedIn Learning
instructor with over 45k students
Creator of the Tech SEO Pro and SEO
Website Migrations Courses
International speaker
A dog person
Kristina Azarenko
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
SEO Pro Chrome
extension
60k+ users
bit.ly/SEO-Pro-Ext
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Have you ever faced a
critical technical SEO
issue?
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A technical
SEO issue
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Like this...
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Buttons
Links
vs
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Buttons Links
UX
Trigger an action
Code
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Buttons vs Links
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Buttons Links
UX
Trigger an action Point Page A -> Page B
Code
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Buttons vs Links
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A link or a button?
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A link or a button?
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A link or a button?
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A link or a button?
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link
button link
button
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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Buttons Links
UX
Trigger an action Point Page A -> Page B
Can be styled as links
Code
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Buttons vs Links
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Buttons Links
UX
Trigger an action Point Page A -> Page B
Can be styled as links Can be styled as buttons
Code
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Buttons vs Links
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Kristina, do I need
to think about it
too now?
Buttons Links
UX
Trigger an action Point Page A -> Page B
Can be styled as links Can be styled as buttons
Code
Are added with
or
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Buttons vs Links
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A link or a button?
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A link or a button?
Use links to direct people to other
pages.
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A link or a button?
Use links to direct people to other
pages.
Use buttons to trigger an action.
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
A link or a button?
Use links to direct people to other
pages.
Use buttons to trigger an action.
Don’t confuse the two.
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Images as Backgrounds
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
But this only
works if...
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Google can index
the images
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Web
standards
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Google can index images added with:
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Google can index images added with:
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Google can index images added with:
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Image as a background with CSS
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Indexable image or background?
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
How to add images?
Use if you want
Google to index and
rank your images
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
How to add images?
Use if you want
Google to index and
rank your images
Use or CSS to
add an image as a
background for visual
purposes only
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Lazy loading done right
Don't rely on Googlebot to scroll or
interact with your content to see it
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How Googlebot sees a page
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Lazy loading done right
Don't rely on Googlebot to scroll or
interact with your content to see it
Have all images available to
Googlebot using web standards
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Google can index images added with:
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Lazy loading done right
Don't rely on Googlebot to scroll or
interact with your content to see it
Include the right image in your
Have all images available to
Googlebot using web standards
techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Shows the path to the image
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techseo.pro
Kristina Azarenko @azarchick
#WTSFest
Shows the path to the image
Specifies a list of image files to use
in different situations (e.g. screen
resolutions)