Marieke van de Rakt
marieke@yoast.com
@mariekerakt
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Today’s presentation
• What is SEO fitness?
• Is my site SEO fit (enough)?
• How to improve the
SEO fitness of your site
●
Staying SEO fit
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What is SEO fitness?
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Why are sites not
as SEO fit as they could be?
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Why are sites not as fit as they could be?
• Lots and lots of content
• Lack of internal linking
• Lack of Schema implementation
• Poor quality of texts
And…. the demands of Google rise...
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Google is amazingly smart
in reading texts
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Google tries to mimic
a human-being
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Google does not
understand structure
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Schema.org helps Google
with understanding structure
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SEO fitness is
important because:
1. Sites get bigger
and older
2. Google is getting
smarter
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Are you SEO fit?
Take the
quiz! »
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How to quickly improve the SEO
fitness of your site
Focus on:
1. Schema
2. Internal linking
3. Great content
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1.Improve your schema implementation
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Schema Pieces
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Scattered pieces of Schema
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We connect the puzzle pieces
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We need some input
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What’s in it for you?
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Knowledge panel
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Yoast Structured data blocks
FAQ block How-to block
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Structured data blocks
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2. Improve internal linking
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Internal linking
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Which pages are most
important?
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Contextual linking
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Solve orphaned content
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Use the text
link counter!
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3. Improve your content
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Always start with keyword research
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1. Original content
2. Readable content
3. Findable content
Quality content should be:
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Original content
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Readable content
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a. Structure of a text
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b. Clear paragraphs
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c. Short sentences
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Findable content
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Optimizing for
the search engines
should never
compromise your
readability
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No more exact
matching keywords
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Plurals, past tense, synonyms
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How to quickly improve the SEO
fitness of your site
Focus on:
1. Schema
2. Internal linking
3. Great content
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Staying SEO fit
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Some tips on how to keep up
the good work
• Craft a to-do list and set goals
• Reserve time in your calendar voor SEO
• Check out (automation) tools
• Develop a routine for recurring tasks
(like keyword research)
• SEO should be part of your site maintenance
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Site love
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Key takeaways
• Demands of SEO Fitness have risen
• Get fit by focussing on: schema, internal linking and
great content
• Develop a routine and make SEO part of your site
maintenance;