Design 101 Rasagy Sharma [email protected] / @rasagy

Design vs Art

“Art for art’s sake. Design for the user’s sake.” — Folks at @Miranj

Design as a noun Poster of Objectified (http://thingsorganizedneatly.tumblr.com/post/21840271607/ed-and-heres-the-objectified-poster-its-a-very) Apple iBooks Skeuomorphic UI (https://www.linkedin.com/pulse/7-user-interface-design-trends-you-need-know-ishan-madushka)

Design as a discipline • Human Factors • Graphic Design • Information Architecture • Interaction Design • UI Design • UX Design • Product Design • ? Disciplines of UX Design (https://github.com/envisprecisely/disciplines-of-ux) Based on Dan Saffer’s diagram (http://www.kickerstudio.com/2008/12/the-disciplines-of-user- experience/)

Design as a verb

Design as a verb Design squiggle as a representation of design process (http://cargocollective.com/central/The-Design-Squiggle)

Elements of UX Chapter 2 of Jesse James Garrett’s book, Elements of User Experience (http://www.jjg.net/elements/)

Design vs Science Introduction to Digital Product Design (https://medium.com/@nodesource/what-is-digital-product-design-93caad4e4035)

Design Thinking Making the process followed by designers accessible to everyone

Stanford d.school’s Design Thinking process Standford d.school Design Thinking Process (https://dschool.stanford.edu/resources-collections/a-virtual-crash-course-in-design-thinking)

British Design Council’s Double Diamond British Design Council’s Double Diamond diagram (https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond) Dan Nessler’s iteration of the diagram as above (https://medium.com/digital-experience-design/how-to-apply-a-design-thinking-hcd-ux-or-any-creative-process-from-scratch-b8786efbf812)

Discover

Why do we want to build this? • Strategy & Research • Market Research • User Research • Stakeholder interviews

Define

What are we trying to solve? • Product Definition • User Personas & Design directions • Feature definitions • User flows

Develop

How do we solve this in the best way? • Iteration! • Prototyping • Interaction Design • Visual Design

Deliver

How do we make sure this works? • Test & Iterate • Usability Heuristics • User testing

Design [thinking] as a silver bullet Design Thinking is B.S. (https://www.fastcodesign.com/90166804/design-thinking-is-b-s / https://99u.adobe.com/videos/55967/natasha-jen-design-thinking-is-bullshit)

Design as a responsibility of the designer Everyone is a designer (https://library.gv.com/everyone-is-a-designer-get-over-it-501cc9a2f434)

Thanks! [email protected]/ @rasagy