Slide 43
Slide 43 text
When you’re adapting your reporting on what success looks like for your clients, there can be
an adjustment period. Make sure you address this!
If you’re landing less links, even though the links you are landing are now consistently of
higher value (and therefore greater impact), it can still be hard to explain this drop in ‘results’
to your client.
GET GRANULAR.
Include a ‘cumulative links slide’, and look
back at all time. Combine all of your link
numbers together, and compare this total to
your client’s overall KPI for that period.
Include consistent YOY comparisons, breaking
this down by your client’s wider business goals.
- Top 3 keyword positions, % of conversion
rates, % of traffic vs this time last year.