Slide 1

Slide 1 text

EVERYTHING YOU WANTED TO KNOW ABOUT WIKIPEDIA BUT WERE TOO EMBARRASSED TO ASK

Slide 2

Slide 2 text

MY CREDENTIALS

Slide 3

Slide 3 text

The Continental Pool Lounge Arlington, Virginia 2007

Slide 4

Slide 4 text

16 That’s how many years I’ve been helping clients navigate Wikipedia.

Slide 5

Slide 5 text

5 That’s how many services I offer. 1. Create 2. Edit 3. Consult 4. Monitor 5. Train

Slide 6

Slide 6 text

WHY WIKIPEDIA MATTERS

Slide 7

Slide 7 text

Reason #1

Slide 8

Slide 8 text

Reason #1

Slide 9

Slide 9 text

Reason #2

Slide 10

Slide 10 text

Reason #3

Slide 11

Slide 11 text

The Bottom Line

Slide 12

Slide 12 text

THE 6 CRITERIA FOR SOURCING

Slide 13

Slide 13 text

Pillars Policies Guidelines RULES STANDARDS BEST PRACTICES

Slide 14

Slide 14 text

Wikipedia: Neutral point of view Wikipedia: Verifiability Wikipedia: Reliable sources Wikipedia: Conflict of interest Wikipedia: Consensus Wikipedia: Biographies of living persons Wikipedia: Notability Wikipedia: Sock puppetry Wikipedia: Edit war W ikipedia: No original research Wikipedia: Wikipuffery Wikipedia: Advocacy Wikipedia: Articles for deletion Wikipedia: Citation overkill Wikipedia: Vandalism W ikipedia: Assum e good faith Wikipedia: What Wikipedia is not

Slide 15

Slide 15 text

“Unreliable”

Slide 16

Slide 16 text

MEDIA COVERAGE

Slide 17

Slide 17 text

Are you “notable”? Create Edit Are your sources “reliable”?

Slide 18

Slide 18 text

CRITERION #1 Your Media Coverage Must Come From a Media Outlet

Slide 19

Slide 19 text

“Unreliable”

Slide 20

Slide 20 text

No content

Slide 21

Slide 21 text

“Unreliable”

Slide 22

Slide 22 text

Q&A

Slide 23

Slide 23 text

Q&A Press Release

Slide 24

Slide 24 text

WAIT!

Slide 25

Slide 25 text

“Are you saying there’s a blanket ban on all Q&As?”

Slide 26

Slide 26 text

Interview “I employ 600 people.” Q&A “I employ 600 people.” Reported Article “According to Rick, he employs 600 people.”

Slide 27

Slide 27 text

WAIT!

Slide 28

Slide 28 text

“Does this mean that all broadcast hits are useless?”

Slide 29

Slide 29 text

Television

Slide 30

Slide 30 text

Podcasts

Slide 31

Slide 31 text

Interviews Reportage

Slide 32

Slide 32 text

YES, BUT

Slide 33

Slide 33 text

No content

Slide 34

Slide 34 text

CRITERION #2 Both the Outlet and the Content Must Be Independent From You

Slide 35

Slide 35 text

FreeEnterprise.com O utlets

Slide 36

Slide 36 text

Content

Slide 37

Slide 37 text

Forbes “The Forbes.com article, posted in 2013, praised Epstein as ‘one of the largest backers of cutting-edge science around the world’ while making no mention of his criminal past.

Slide 38

Slide 38 text

CRITERION #3 The Media Outlet Must Be Notable

Slide 39

Slide 39 text

ARLnow.com Patch Local Pubs

Slide 40

Slide 40 text

The Executive Communication Report The Washington Business Journal P.R. Daily Nextgov Trade Pubs

Slide 41

Slide 41 text

WAIT!

Slide 42

Slide 42 text

“Trades are arbiters of the given trade; nobody knows me better than my peers.”

Slide 43

Slide 43 text

The cadre of news outlets that collectively make up the mainstream media are classified green for reliable. Here are 26 such outlets. • A.B.C., the B.B.C., C.B.S., C.N.N., M.S.N.B.C., N.B.C., N.P.R. • A.F.P., the Associated Press, Reuters • The Atlantic, the Economist, New York, the New Yorker, Time, Vanity Fair • Axios, Slate, Vox • The Globe and the Mail, the Financial Times, the Los Angeles Times, the New York Times, U.S.A. Today, the Washington Post, the Wall Street Journal

Slide 44

Slide 44 text

The Mainstream Media

Slide 45

Slide 45 text

To be part of the mainstream media, an outlet needs to do three things: 1. Employ editors. 2. Disclose conflicts of interest. 3. Issue corrections when it makes a mistake. “Reliable Sources”

Slide 46

Slide 46 text

A reliable publication is reliable because it has a reputation for fact-checking and accuracy. In general, the more people who are engaged in the following three activities, the more that readers can trust that publication: 1. Checking facts. 2. Analyzing legal issues. 3. Scrutinizing the writing. “Reliable Sources”

Slide 47

Slide 47 text

CRITERION #4 The Coverage Must Focus on You

Slide 48

Slide 48 text

3,500 Words 6,000 Words 11,000 Words Individuals

Slide 49

Slide 49 text

3,500 Words 4,000 Words 9,000 Words Companies

Slide 50

Slide 50 text

“What about an article that quotes me — even extensively — or cites my work?” WAIT!

Slide 51

Slide 51 text

CRITERION #5 Your Coverage Must Be Available Online

Slide 52

Slide 52 text

Wikipedia is what economists call a “lagging indicator.” A topic is Wikipedia-worthy only if the outside world has already taken notice of it. “No Original Research”

Slide 53

Slide 53 text

CRITERION #6 Your Coverage Must Be Sustained

Slide 54

Slide 54 text

Recentism occurs when a Wikipedia page has an inflated or imbalanced focus on recent events. A recentist page lacks a long-term, historical view. “Recentism”

Slide 55

Slide 55 text

“Wikipedia’s stated goal is to be an encyclopedia, not a newspaper, which generally means the project should focus on the information that will be historically significant for the long term.” —STEPHEN HARRISON “Wikipedia Is Not a Newspaper”

Slide 56

Slide 56 text

APPENDIX A Cheat Sheet

Slide 57

Slide 57 text

Source Significant? Independent? Reliable? Pass /Fail? Is the coverage of you in the given article significant? Being cited or even quoted a few times in an article is not particularly helpful. Being quoted extensively is better, but still not a deal maker. What you’re looking for are full-fledged profiles where you’re the focus. Is the publication completely independent from you? This rules out news releases, sponsored content, and Q&As. Does the publication have a reputation for fact- checking and accuracy? Does it employ editors, disclose conflicts of interest, and issue corrections when it makes a mistake?

Slide 58

Slide 58 text

Source Significant? Independent? Reliable? Pass /Fail? Is the coverage of you in the given article significant? Being cited or even quoted a few times in an article is not particularly helpful. Being quoted extensively is better, but still not a deal maker. What you’re looking for are full-fledged profiles where you’re the focus. Is the publication completely independent from you? This rules out news releases, sponsored content, and Q&As. Does the publication have a reputation for fact- checking and accuracy? Does it employ editors, disclose conflicts of interest, and issue corrections when it makes a mistake? Remy Tumin, “How M.T.V. Broke News for a Generation,” New York Times, May 11, 2023. Yes Yes Yes Pass

Slide 59

Slide 59 text

Let’s Recap Criterion #1: Your media coverage must come from a _____ outlet. 1/6

Slide 60

Slide 60 text

Let’s Recap Criterion #1: Your media coverage must come from a media outlet. 1/6

Slide 61

Slide 61 text

Let’s Recap Criterion #2: Both the outlet and the content must be ___________ from you. 2/6

Slide 62

Slide 62 text

Let’s Recap Criterion #2: Both the outlet and the content must be independent from you. 2/6

Slide 63

Slide 63 text

Let’s Recap Criterion #3: The media outlet must be _______. 3/6

Slide 64

Slide 64 text

Let’s Recap Criterion #3: The media outlet must be notable. 3/6

Slide 65

Slide 65 text

Let’s Recap Criterion #4: The coverage must focus on ___. 4/6

Slide 66

Slide 66 text

Let’s Recap Criterion #4: The coverage must focus on you. 4/6

Slide 67

Slide 67 text

Let’s Recap Criterion #5: The coverage must be available ______. 5/6

Slide 68

Slide 68 text

Let’s Recap Criterion #5: The coverage must be available online. 5/6

Slide 69

Slide 69 text

Let’s Recap Criterion #6: The coverage must be _________. 6/6

Slide 70

Slide 70 text

Let’s Recap Criterion #6: The coverage must be sustained. 6/6

Slide 71

Slide 71 text

QUESTIONS YOU DIDN’T KNOW WERE QUESTIONS

Slide 72

Slide 72 text

QUESTION #1 Isn’t Media Coverage a Flawed Gold Standard?

Slide 73

Slide 73 text

📝 Editors ⚖ Lawyers 🎯 Fact Checkers

Slide 74

Slide 74 text

QUESTION #2 Can I Work on a Page for a Client (or, for That Matter, My Employer)?

Slide 75

Slide 75 text

QUESTION #3 Must I Subject Myself to the Disclosure Gauntlet?

Slide 76

Slide 76 text

N.Y.P.D. Caught Trying to Edit “Police Brutality” Out of Its Wikipedia Page North Face Forced to Issue Grovelling Apology After It Was Caught Editing Wikipedia Pages to Boost Its Results on Search Sites Political Staffers Tried to Delete the Senate Scandal (and Other Bad Behavior) From Wikipedia Congress Banned From Editing Wikipedia After Staff Caught Trolling Senator Doug Mastriano Caught Editing Wikipedia Page With Sock-Puppet Accounts

Slide 77

Slide 77 text

QUESTION #4 Can I Cite an Award We Won or a List We Were Named To?

Slide 78

Slide 78 text

QUESTION #5 Why Does Another Page Do Something You Said We Can’t Do?

Slide 79

Slide 79 text

QUESTION #6 Will My Page Be Vandalized?

Slide 80

Slide 80 text

QUESTION #7 Is Wikipedia Trustworthy?

Slide 81

Slide 81 text

Should We Chat? [email protected]