customTask: Your New Google Analytics BFF [2019]

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How does Google Analytics actually work?

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https://www.simoahava.com/analytics/customtask-the-guide/

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customTask runs before everything else

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Example: Running Google Analytics Locally

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I was not told there would be coding!

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Getting customTask into GTM:

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You can only set customTask once per tracker/hit/tag.

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https://www.simoahava.com/tools/customtask-builder/

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Send your visitor’s client ID to Google Analytics as a Custom Dimension

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Make your own demo Google Analytics account with real/fake data.

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Prevent duplicate ecommerce transactions

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Automatically reduce Google Analytics payload length

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GA has a limit of 8192 bytes. Go over that? The hit is gone.

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Remove Personally Identifiable Data from all Google Analytics hits

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Send the same Google Analytics hits to more than one property

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Why do this? 1. Client or another vendor likes fiddling with GA 2. Separate GA for testing property-level modifications 3. You ran out of custom dimensions and metrics

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One last customTask idea!

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https://www.themarketingtechnologist.co/using- google-analytics-customtask-to-play-super-mario/

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Thank You! kickpoint.ca/newsletter Dana DiTomaso @danaditomaso