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IMWORLD # PHILHAWKSWORTH @ WEB DEVELOPMENT IN THE MODERN AGE INTERNET & MOBILE WORLD, BUCHAREST, 2013

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PHILHAWKSWORTH @ IMWORLD #

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@PHILHAWKSWORTH #IMWORLD

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@PHILHAWKSWORTH #IMWORLD BIG AD AGENCY

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@PHILHAWKSWORTH #IMWORLD PRODUCTS PLATFORMS SERVICES

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@PHILHAWKSWORTH #IMWORLD WE MAKE STUFF FOR CLIENTS

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@PHILHAWKSWORTH #IMWORLD LOTS OF IT IS FOR THE WEB

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@PHILHAWKSWORTH #IMWORLD (!SALES)

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@PHILHAWKSWORTH #IMWORLD AN APOLOGY

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@PHILHAWKSWORTH #IMWORLD BAD TITLE

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@PHILHAWKSWORTH #IMWORLD WEB DEVELOPMENT IN THE MODERN AGE

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@PHILHAWKSWORTH #IMWORLD WEB DEVELOPMENT: WE CAN DO BETTER

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@PHILHAWKSWORTH #IMWORLD WEB DEVELOPMENT: THIS SHIT IS HARDER THAN IT LOOKS

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@PHILHAWKSWORTH #IMWORLD WEB DEVELOPMENT THIS TIME, WE’RE SERIOUS

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@PHILHAWKSWORTH #IMWORLD WEB DEVELOPMENT TOOLBELT ADDY OSMANI / PAUL IRISH

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@PHILHAWKSWORTH #IMWORLD CONFIDENCE IN THE PROJECT IN THE ENGINNEERING IN THE TEAM

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@PHILHAWKSWORTH #IMWORLD CONTEXT

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@PHILHAWKSWORTH #IMWORLD ~/htdocs

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@PHILHAWKSWORTH #IMWORLD http://aston.ac.uk/~hawkswpn

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@PHILHAWKSWORTH #IMWORLD http://aston.ac.uk/~hawkswpn 404

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@PHILHAWKSWORTH #IMWORLD WRITE TEXT SAVE REFRESH REPEAT REJOICE

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@PHILHAWKSWORTH #IMWORLD SOPHISTICATION BROWSERS / EXPERIENCES / USERS

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@PHILHAWKSWORTH #IMWORLD THE TECHNIQUES DO NOT MATCH THE CHALLENGES PROBLEM

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@PHILHAWKSWORTH #IMWORLD ENGINEERING

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@PHILHAWKSWORTH #IMWORLD I’M A SOFTWARE ENGINEER WHAT LANGUAGE? JAVASCRIPT HA HA HA HA...!

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@PHILHAWKSWORTH #IMWORLD F#@!!!

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@PHILHAWKSWORTH #IMWORLD DEVICES

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@PHILHAWKSWORTH #IMWORLD FUTURE FRIENDLY

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@PHILHAWKSWORTH #IMWORLD PERFORMANCE MATTERS

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@PHILHAWKSWORTH #IMWORLD Greg Linden, Amazon 100ms OF EXTRA LOAD TIME CAUSED 1% DROP IN SALES

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@PHILHAWKSWORTH #IMWORLD SERIOUS BUSINESS

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@PHILHAWKSWORTH #IMWORLD THE TECHNIQUES DO NOT MATCH THE CHALLENGES

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@PHILHAWKSWORTH #IMWORLD THE TECHNIQUES MUST MATCH THE CHALLENGES

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@PHILHAWKSWORTH #IMWORLD TIME TO EVOLVE TOOLS / APPROACH / EXPECTATIONS

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@PHILHAWKSWORTH #IMWORLD WHERE TO FOCUS?

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@PHILHAWKSWORTH #IMWORLD PAYMENT INFRASTRUCTURE FRONT END WIREFRAMES SPECIFICATION BACK END QA ITERATION REGRESSION DESIGN CI SIGN OFF LOGO BIGGER SIGN OFF DEPLOYMENT UAT PAYMENT? ANALYTICS MEASUREMENT ITERATION

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@PHILHAWKSWORTH #IMWORLD SMARTER DELIVERABLES TEAM DYNAMICS ENGINEERING APPROACH

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@PHILHAWKSWORTH #IMWORLD WIREFRAMES THINKING / DOCUMENTATION / APPROVAL

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@PHILHAWKSWORTH #IMWORLD WIREFRAMES AS PICTURES

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@PHILHAWKSWORTH #IMWORLD DEVICES

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@PHILHAWKSWORTH #IMWORLD CONFIDENCE?

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@PHILHAWKSWORTH #IMWORLD THIS IS NOT WORKING ANYMORE

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@PHILHAWKSWORTH #IMWORLD SMARTER DELIVERABLES

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@PHILHAWKSWORTH #IMWORLD GET TO THE BROWSER MORE QUICKLY

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@PHILHAWKSWORTH #IMWORLD DEVICES

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@PHILHAWKSWORTH #IMWORLD

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@PHILHAWKSWORTH #IMWORLD DESIGN FOR CONTENT

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@PHILHAWKSWORTH #IMWORLD LOREM IPSUM

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@PHILHAWKSWORTH #IMWORLD EARLIER DESIGNERS DEVELOPERS CLIENT QA

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@PHILHAWKSWORTH #IMWORLD BIG BANG

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@PHILHAWKSWORTH #IMWORLD RESPONSIVE DESIGN WORKFLOW STEPHEN HAY

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@PHILHAWKSWORTH #IMWORLD SMARTER DEVELOPMENT WORKFLOW

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@PHILHAWKSWORTH #IMWORLD SURPRISE CONFIDENCE

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@PHILHAWKSWORTH #IMWORLD TEAMS

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@PHILHAWKSWORTH #IMWORLD TEAMS DISTRIBUTED

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@PHILHAWKSWORTH #IMWORLD OFFICES TIMEZONES LANGUAGES

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@PHILHAWKSWORTH #IMWORLD NEW YORK / CHICAGO / AUSTIN PORTLAND / SAN FRANCISCO LOS ANGELES / LONDON / STOCKHOLM BUCHAREST / SINGAPORE / SYDNEY SÃO PAULO / BUENOS AIRES

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@PHILHAWKSWORTH #IMWORLD COMMUNICATION IS CRITICAL

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@PHILHAWKSWORTH #IMWORLD SENSE OF TEAM IS CRITICAL

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@PHILHAWKSWORTH #IMWORLD UNITE DISTRIBUTED TEAMS

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@PHILHAWKSWORTH #IMWORLD DAILY STAND UP

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@PHILHAWKSWORTH #IMWORLD

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@PHILHAWKSWORTH #IMWORLD KANBAN -> trello

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@PHILHAWKSWORTH #IMWORLD TRELLO

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@PHILHAWKSWORTH #IMWORLD IRC / HIPCHAT / CAMPFIRE

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@PHILHAWKSWORTH #IMWORLD AUTOMATION HUBOT / IFTTT INFORMATION of

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@PHILHAWKSWORTH #IMWORLD REGULAR DELIVERIES CELEBRATE

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@PHILHAWKSWORTH #IMWORLD RETROSPECTIVES CELEBRATE

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@PHILHAWKSWORTH #IMWORLD NEVER UNDERESTIMATE THE POWER ANIMATED GIF of an

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@PHILHAWKSWORTH #IMWORLD NEVER UNDERESTIMATE THE POWER ANIMATED GIF of an

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@PHILHAWKSWORTH #IMWORLD QUALITY ASSURANCE

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@PHILHAWKSWORTH #IMWORLD AGILE

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@PHILHAWKSWORTH #IMWORLD REDUCE THE COST OF CHANGE

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@PHILHAWKSWORTH #IMWORLD ENGINEERING APPROACH

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@PHILHAWKSWORTH #IMWORLD LOOK TO OPEN SOURCE PROJECTS

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@PHILHAWKSWORTH #IMWORLD BRACKETS

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@PHILHAWKSWORTH #IMWORLD DEVELOPED BY ADOBE IN THE OPEN

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TRELLO

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@PHILHAWKSWORTH #IMWORLD IF AT FIRST YOU DON’T SUCCEED ...YOU ARE NOT CHUCK NORRIS

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@PHILHAWKSWORTH #IMWORLD YOU ARE NOT CHUCK NORRIS

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@PHILHAWKSWORTH #IMWORLD UNIT TESTING

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@PHILHAWKSWORTH #IMWORLD I’M A SOFTWARE ENGINEER WHAT LANGUAGE? JAVASCRIPT HA HA HA HA...!

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@PHILHAWKSWORTH #IMWORLD pyunit, runit, junit, csunit ... UNIT TESTING

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@PHILHAWKSWORTH #IMWORLD pyunit, runit, junit, csunit ... UNIT TESTING qunit, mocha, jasmine, casperjs...

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@PHILHAWKSWORTH #IMWORLD ADDING TESTS TO YOUR WORKFLOW

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@PHILHAWKSWORTH #IMWORLD AUTOMATE EVERYTHING

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@PHILHAWKSWORTH #IMWORLD MAKE / RAKE / FABRIC

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@PHILHAWKSWORTH #IMWORLD GRUNT / YEOMAN

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@PHILHAWKSWORTH #IMWORLD GRUNT

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@PHILHAWKSWORTH #IMWORLD GRUNT $ grunt Running "jshint:src" (jshint) task >> 1 file lint free. Running "qunit:files" (qunit) task Testing test/tiny-pubsub.html....OK >> 4 assertions passed (23ms) Running "concat:dist" (concat) task File "dist/ba-tiny-pubsub.js" created. Running "uglify:dist" (uglify) task File "dist/ba-tiny-pubsub.min.js" created. Uncompressed size: 389 bytes. Compressed size: 119 bytes gzipped (185 bytes min).

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@PHILHAWKSWORTH #IMWORLD YEOMAN

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@PHILHAWKSWORTH #IMWORLD INFRASTRUCTURE

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@PHILHAWKSWORTH #IMWORLD HOSTING AS A SERVICE

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@PHILHAWKSWORTH #IMWORLD AS A SERVICE VERSION CONTROL

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@PHILHAWKSWORTH #IMWORLD AS A SERVICE ISSUE TRACKING

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@PHILHAWKSWORTH #IMWORLD AS A SERVICE VIRTUALISATION

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@PHILHAWKSWORTH #IMWORLD AS A SERVICE DATABASE

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@PHILHAWKSWORTH #IMWORLD AAS

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@PHILHAWKSWORTH #IMWORLD SOURCE CODE CONTROL STATIC HOSTING VIRTUAL PRIVATE HOSTING CONTINUOUS INTEGRATION ISSUE TRACKING AUTOMATED DEPLOYMENT SOLVED

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@PHILHAWKSWORTH #IMWORLD WRITE TEXT SAVE REFRESH REPEAT REJOICE

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@PHILHAWKSWORTH #IMWORLD TO FINISH

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@PHILHAWKSWORTH #IMWORLD USE THE SOLUTIONS WHICH EXIST GET TO THE BROWSER! REMOVE SURPRISES RAISE VISIBILITY AUTOMATE EVERYTHING HANG OUT TOGETHER

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THANKS LINKS http://www.flickr.com/photos/brad_frost/7387759388 http://www.flickr.com/photos/otacke/10034579444/ http://hawksworx.com http://www.paulirish.com/2012/talk-tooling-the-webapp-development-stack http://addyosmani.com/blog/improved-developer-tooling-and-yeoman http://yeoman.io http://gruntjs.com http://trello.com http://bradfrostweb.com/blog/post/development-is-design http://hubot.github.com http://mongohq.com

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@PHILHAWKSWORTH #IMWORLD http://bit.ly/modern-age THANKS