Slide 16
Slide 16 text
What
does a
360-degree
view of
content
look like?
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Source: Forrester Research, Inc.
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Components Descriptive
Product Technical
Performance
Emotion
Composition Business
• View count
• Engagement
• Conversion
• Creation time
• SKU
• Color
• Size
• Availability
• File type
• Resolution
• DPI
• Length
• Contents of asset
• Keywords
• Audio transcription
• Summary
• Campaign
• Channel
• Line of business
• Product
• Number of people
• Age
• Gender
• Products
• Shot type
• Depth of field
• Shutter speed
• Interview, B-roll
• Genre
• Tone
• Feeling
• Sentiment
360-degree
view of
content
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