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ઃཱ೥݄೔ גࣜձࣾ'64*0/ ॅॴ౦ژ౎ौ୩۠ौ୩ 7035"0:"."**' ໾һલాྒྷհɺኍ੉૱ ैۀһ໊ʢۀ຿ҕୗؚʣ ࣄۀΠϯλʔωοτ޿ࠂࣄۀ1$ɾ%$ࣄۀ ձࣾ֓ཁ

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NEWS ೥ϕετϕϯνϟʔʹ גࣜձࣾ'64*0/͕બग़ɻ ϕετϕϯνϟʔͱ͸ۀքࢽʮϕϯνϟʔ௨৴ʯΛൃߦ͢ΔΠγϯגࣜձ͕ࣾ͜Ε͔Β੒௕͕ظ଴͞ΕΔϕϯνϟʔاۀࣾΛબग़͢Δͱ͍͏΋ͷͰ͢ɻ ೥ʹ࢝·Γɺબग़͞ΕͨࣾΛத֩ͱͯ͠ɺ೔ຊͷϕϯνϟʔۀքͷ݈શͳ׆ੑԽΛ໨తʹӡӦ͞Ε͍ͯ·͢ɻ બఆʹ͸৹͕ࠪ͋Γɺച্ߴ΍੒௕ཧ༝ɺϏδϣϯͳͲҰఆঢ়گΛຬͨͨ͠͏͑Ͱ৹ࠪҕһͷ໘ஊʹΑΔ৹͕ࠪߦΘΕ·͢ɻ

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NEWS දࢀಓΦϑΟε΁ͷҠసΛ࣮ࢪ ࣾһ໊͕ಇ͚Δ؀ڥΛߏஙɻ ࣄۀ֦େ͓Αͼɺ࠾༻֦େʹ޲͚ͯදࢀಓΦϑΟε΁ͷҠసΛ࣮ࢪɻ ೥݄ʹ'ϑϩΞ΁Ҡసɺ೥݄ʹ'ϑϩΞ૿চ͠ɺࣾһ໊͕ಇ͚Δ؀ڥΛߏங͍ͨ͠·ͨ͠ɻ

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NEWS 5XJUUFS 1JOUFSFTUΛ࢝Ί ֤޿ࠂഔମͱͷ࿈ܞΛڧԽ 5XJUUFS޿ࠂͷ๛෋ͳൢച࣮੷ɾӡ༻ܦݧΛ࣋ͭ޿ࠂձࣾɾ୅ཧళΛɺ5XJUUFS͕ࣾೝఆ͢Δʮ5XJUUFS޿ࠂೝఆ୅ཧళʯʹઃཱ೥ϲ݄Ͱೝఆ͞Ε·ͨ͠ɻ ·ͨɺ1JOUFSFTU޿ࠂʹ͍ͭͯ͸ɺ೔ຊͰͷఏڙ։࢝ϲ݄ޙʹ͸औΓѻ͍Λ։࢝͠ɺ͓औҾͷ͋Δاۀ༷ʹఏڙ͓ͯ͠Γ·͢ɻ

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NEWS 足 用 4 月 12 日 足 長 見 一 二 目

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2022೥౓ 2023೥౓ ച্ ૈར ੒௕ ੒௕ ʙ೥݄ ۀ੷αϚϦ ೥݄ʙ Ұྲྀސ٬ͱͷҊ࣮݅੷ʹΑΓҊ݅ɾച্૿Ճɻ ಉ࣌ʹɺਓһ΋େ෯ʹ֦େ͍͖ͯ͠·͢ɻ ೥݄ʙ ೥݄ʙ

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d೥ച্ܭը ೥ʹ͸ݱঢ়ͷഒͷن໛Λ໨ඪʹਐߦத ഒ

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Advertising

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೔ຊͷ޿ࠂඅͷਪҠ https://www.dentsu.co.jp/news/release/2023/0224-010586.html ¥0 ¥5,000 ¥10,000 ¥15,000 ¥20,000 ¥25,000 ¥30,000 ¥35,000 2015೥ 2016೥ 2017೥ 2018೥ 2019೥ 2020೥ 2021೥ 2022೥ ¥30,912 ¥27,052 ¥22,290 ¥21,048 ¥17,589 ¥15,094 ¥13,100 ¥11,594 ¥18,019 ¥18,393 ¥16,559 ¥18,612 ¥19,123 ¥19,478 ¥19,657 ¥19,323 ৽ฉ ࡶࢽ ϥδΦ ςϨϏ Πϯλʔωοτ ୯Ґʹԯԁ ೔ຊͷ޿ࠂࢢ৔ԯԁͷதͰɺΠϯλʔωοτ޿ࠂඅ༻͸ஹԁΛ͑͜ɺ ޿ࠂࢢ৔શମͷ੒௕ͦͷ΋ͷΛݗҾ͍ͯ͠Δঢ়گ

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୅ཧళʹٻΊΒΕΔ৬ೳͷมԽ ¥0 ¥5,000 ¥10,000 ¥15,000 ¥20,000 ¥25,000 ¥30,000 ¥35,000 2015೥ 2016೥ 2017೥ 2018೥ 2019೥ 2020೥ 2021೥ 2022೥ ςϨϏ Πϯλʔωοτ ୯Ґʹԯԁ Πϯλʔωοτ޿ࠂ͸ɺςϨϏ$.ͷิॿతͳ໾ׂͰ Πϯλʔωοτ޿ࠂΛϝΠϯʹѻ͏୅ཧళʹ ٻΊΒΕΔ৬ೳ͸ݶఆతɻ ϦεςΟϯά ޿ࠂ ΞϑΟϦΤΠτ ޿ࠂ TVCM ૯߹୅ཧళ Πϯλʔωοτ ઐۀ୅ཧళ Πϯλʔωοτ޿ࠂ͕ɺ޿ࠂͷجຊʹͳΓͭͭ͋Γɺ ͦΕͧΕͷ޿ࠂഔମ͕ɺ૒ํʹӨڹ͢Δঢ়ଶʹɻ Πϯλʔωοτ޿ࠂ୅ཧళʹɺٻΊΒΕΔ৬ೳͷ෯΋େ͖͘޿͕͍ͬͯΔɻ ϦεςΟϯά ޿ࠂ ΞϑΟϦΤΠτ ޿ࠂ TVCM ಈը ޿ࠂ ૯߹୅ཧళ Πϯλʔωοτ ઐۀ୅ཧళ

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'64*0/͕໨ࢦ࢟͢ ΫϦΤΠςΟϒʷσδλϧΛ࣠ʹ ʮ೔ຊͰ͍ͪ͹ΜΫϦΤΠλʔ͕ू·ΔʯσδλϧΤʔδΣϯγʔ ͋ͨΒ͍͠౴͑Λͭ͘Δձࣾ Communication Engagement Media

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"/"༷ͷ౦ژΦϦϯϐοΫɾύϥϦϯϐοΫΩϟϯϖʔϯΛ$%ͱͯ͠୲౰ɻເ΍໨ඪΛʮະདྷ΁ͷ౥৐ ݊ʯͱͯ͠ൃߦͰ͖Δνέοτੜ੒ΩϟϯϖʔϯαΠτΛ࣠ʹɺΦʔΨχοΫͰ ສJQNҎ্Λͭ͘Γग़͠࿩ ୊Խɻͦͷޙɺ֤छ޿ࠂɾΫϦΤΠςΟϒల։Ͱϒϥϯυ޷ҙ౓ͷ্ঢΛ࣮ݱɻ Pick-up ANAະདྷ΁ͷ౥৐݊

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ϒϥϯσΟϯάಈը੍࡞ɾ޿ࠂ഑৴΍ɺ৽঎඼ίϯηϓτίϐʔɾΩʔϏδϡΞϧɾॄث੍࡞ɺൢଅಈըɺ4/4ΩϟϯϖʔϯͳͲɺΦϯϥ Πϯ͔ΒΦϑϥΠϯ·Ͱɺϒϥϯυ͔Βൢଅ·ͰɺϒϥϯυͷϑΣʔζ΍໨తʹ߹Θͤͯ෯޿͘୲౰͍͍͓ͤͯͨͩͯ͞Γ·͢ɻ Pick-up LUMIURGLAS

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ϑΝΠφϧϑΝϯλδʔʹొ৔͢ΔձࣾʮਆཏΧϯύχʔʯ͔Β৽࡞ήʔϜͷۃൿϓϩδΣΫτࢿྉ͕ೖͬͨʮਆཏ#09ʯ͕ಥ೗ϝσΟΞ ΍ΠϯϑϧΤϯαʔʹಧ͘اըΛ࣮ࢪɻஶ໊ͳΠϯϑϧΤϯαʔɺϝσΟΞ͕ଓʑͱ͝঺հͯͩ͘͠͞Γɺେ͖ͳ࿩୊ʹͳΓ·ͨ͠ɻ Pick-up FF THE FIRST SOLDIERʮਆཏ BOXʯ

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WORKS d803,4 "/"౦ژΩϟϯϖʔϯʮະདྷ΁ͷ౥৐݊ʯ ''7**5)&'*34540-%*&3ʮਆཏ#09ʯ 4".46/(ʮ࢖͍ͭͤ͘(BMBYZʯ ϛπΧϯʮΈΜͳͷΩονϯϓϩδΣΫτʯ ϧϛΞάϥεʮ͋ͨΒ͍࣌͠୅ͷͲਅΜத΁ʯ നೣϓϩδΣΫτʮ஡۽ֶԂʯ 3BLVUFO-6963:#&"65: (POHDIB+BQBO ,0/".*༡ٔԦϥογϡσϡΤϧ &$07&3ʮࢲͷखͷϛΧλʯ ΤΠνʔϜʮϩʔϥϯυͷΦʔϥ΋Β͑Δʂʂʯ +51MPPN9$MVC

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NEWS ॎܕಈը ॎܕಈը޿ࠂͷΫϦΤΠςΟϒ੍࡞ɺ ΠϯϑϧΤϯαʔσΟϨΫγϣϯɺ޿ࠂӡ༻ʹಛԽͨ͠ ॎܕಈըίϯαϧςΟϯάελδΦʮλςΠνʯΛ ݄೔ΑΓൃ଍ɺαʔϏεͷఏڙΛ։࢝͠·ͨ͠ɻ ॎܕಈըίϯαϧςΟϯάελδΦʮλςΠνʯͰ͸ ٸܹͳ৳௕Λݟ͍ͤͯΔॎܕಈըۀքʹ͓͍ͯ །ҰແೋͷίϯαϧςΟϯάελδΦΛ໨ࢦ͠·͢ɻ ίϯαϧςΟϯάελδΦ ʮλςΠνʯΛൃ଍

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5JL5PL΍:PV5VCF4IPSUTɺ 1JOUFSFTUɺ*OTUBHSBNετʔϦʔͳͲɺ ॎܕϑΥʔϚοτ͸ٸʹڊେͳࢢ৔ʹɻ ͜Ε·Ͱ͸Πϯλʔωοτಈը޿ࠂͱ͍͑͹ ʮ:PV5VCFʯͰ͕͋ͬͨɺ ʮ5JL5PLʯʮ:54IPSUTʯΛ୅දͱ͢Δ ॎܕಈըϝσΟΞͷग़ݱ͸ɺ େ͖ͳׂ߹ΛߜΊΔϏδωεʹͳΔͱଊ͍͑ͯ·͢ɻ ॎܕಈը޿ࠂͷ৳௕

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ॎܕಈը޿ࠂࢢ৔ͷ৳௕ 5JL5PL΍:PV5VCF4IPSUTɺ1JOUFSFTUɺ*OTUBHSBNετʔϦʔͳͲɺॎܕϑΥʔϚοτ͸ٸʹڊେͳࢢ৔ ʹɻ ͜Ε·Ͱ͸Πϯλʔωοτಈը޿ࠂͱ͍͑͹ʮ:PV5VCFʯͰ͕͋ͬͨɺʮ5JL5PLʯʮ:54IPSUTʯΛ୅දͱ͢ Δ ॎܕಈըϝσΟΞͷग़ݱ͸ɺେ͖ͳׂ߹ΛߜΊΔϏδωεʹͳΔͱଊ͍͑ͯ·͢ɻ

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ʮλςΠνʯͷڧΈ ॎܕγϣʔτϜʔϏʔͷ୆಄ʹΑΓ ίϯςϯπͷ઀৮ྔ͕਺ेഒʹͳΓ ๨٫཰΋૿Ճ͍ͯ͠Δͱߟ͍͑ͯ·͢ɻ ͦ͜Ͱզʑ͸͜ͷঢ়گͷͳ͔Ͱ੒ޭͤ͞ΔͨΊʹ͸ ͭͷཁૉ͕ඞཁͱఆ͚ٛͮ͠·ͨ͠ɻ ࣮ݱͷഎܠͱͯ͠ɺͦΕͧΕͷཁૉʹඞཁͳ ֤৬छͷϓϩϑΣογϣφϧ͕ଗ͍ͬͯΔͨΊͰ͢ɻ ͞Βʹɺఏܞ͍ͯ͠Δ ໊Ҏ্ͷ5JL5PLFSͱͷ ίϥϘϨʔγϣϯʹΑΓ෯޿͍ΫϦΤΠςΟϒ੍࡞΋ ࣮ࢪͰ͖Δମ੍͕੔͍ͬͯ·͢ɻ

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CSR

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'64*0/Ͱ͸Ӧར׆ಈͷ΄͔ɺ஍Ҭ΍ࣾձͷൃల΍՝୊ղܾʹ ޲͚ͨϓϩδΣΫτʹෳ਺औΓ૊ΜͰ͓Γ·͢ɻ ौ୩ϦϞʙτଔۀϥΠϒ (3".130+&$5 ίϩφ΢ΠϧεͷӨڹͰɺଔۀϥΠϒͷ։࠵͕ةͿ·ΕΔֶੜͨͪͷूେ੒ ͷ৔Λ4)*#6:"5465":"ʹͯ͝ఏڙɻ ίϩφײછ֦େ๷ࢭʹ޲͚ͨऔΓ૊ΈɻίϛϡχέʔγϣϯͷྗͰ ෱ࢱࢪઃʹ͓͚ΔӴੜ؅ཧͷश׳ԽΛ໨ࢦ͢ϓϩδΣΫτͰ͢ɻ SOCIAL $43׆ಈ

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4)*#6:"$FOUFS$IBSJUZ'SFF,JDL ݄೔ʮौ୩ͷ೔ʯʹौ୩ηϯλʔ֗ͰϑϦʔΩοΫΛ ָ͠ΊΔνϟϦςΟΠϕϯτΛɺ4)*#6:"$*5:'$ͱڞಉͰ։࠵ɻ ηϯλʔ֗ͱ͍͏ཱ஍ͱɺϑϦʔΩοΫͱ͍͏ΧδϡΞϧ͞Ͱɺ ଟ͘ͷएऀ͕ࢀՃ͢ΔιʔγϟϧΞΫγϣϯͱͳΓ·ͨ͠ɻ SOCIAL $43׆ಈ '64*0/Ͱ͸Ӧར׆ಈͷ΄͔ɺ஍Ҭ΍ࣾձͷൃల΍՝୊ղܾʹ ޲͚ͨϓϩδΣΫτʹෳ਺औΓ૊ΜͰ͓Γ·͢ɻ

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