WHICH FEATURES
HOW DO THEY FEEL
WHAT IS THE SCOPE
HOW DO THEY WORK
IN WHAT ORDER
WHO BUILDS THEM
WHEN DO THEY SHIP
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Prefrontal cortex
LIMBIc SYSTEM
(Not rational)
LIZARD STUFF
(REALLY noT)
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ONE
IMPORTANT
POINT
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the bias
TIMONI WEST INDUSTRY 2014
Confirmation Bias
You are so wrong I’m not even going
to listen to you anymore.
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There are more
American Indians alive
today than there were
when Columbus
arrived… Does this
sound like a record of
genocide?
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Confirmation
Bias
How to avoid
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REMEMBER:
TIMONI WEST INDUSTRY 2014
if you don’t agree with
something, learn more
about it. Don’t ignore it.
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the bias
TIMONI WEST INDUSTRY 2014
Cognitive Dissonance
I had a good reason for doing that.
Let me figure out what it was.
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It was a dubious compromise
Someone got confused and implemented the wrong thing
Somebody argued
until we gave in
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REMEMBER:
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It’s hard to remember
exactly why you decide
to do something.
Take good notes.
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Choice Support
Bias
CONFIRMATION +
DISSONANCE =
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the bias
TIMONI WEST INDUSTRY 2014
Halo Effect
I like you.
I bet you’re really smart, too.
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Clever!
Hardworking!
Funny!
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Angry!
Aggressive!
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ANONYMOUS IDEA SUBMISSIONS
PRESENT DATA TWO WAYS
PRESENT SOMEONE ELSE’S IDEA
WRITE OPINIONS IN ADVANCE
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FORGET THE SOURCE
REPLACE THE SOURCE
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I am the best
coworker ever
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REMEMBER:
TIMONI WEST INDUSTRY 2014
You are constantly
influenced by not only
what you hear and see, but
the order in which you see it,
and the way it’s presented.
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the bias
TIMONI WEST INDUSTRY 2014
Observational
What’s the deal with this song? Why
do I keep hearing it so much lately?
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The definition of
insanity is doing the
same thing over and
over and expecting
different results.
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REMEMBER:
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Things that seem
familiar also seem more
dependable, whether
they are or not.
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the bias
TIMONI WEST INDUSTRY 2014
Social Proof
I’m going along with this because you
guys already thought it through
...right?
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REMEMBER:
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it’s always worth
asking why things are
done a certain way if
they seem odd or
confusing.
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the bias
TIMONI WEST INDUSTRY 2014
Negativity Bias
seriously, if you can’t say something
nice, don’t say anything at all.
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He that has
once done you a
kindness will
be more ready
to do you
another, than
he whom you
yourself have
obliged.
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the bias
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Cognitive Dissonance
I had a good reason for doing that.
Let me figure out what it was.
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REMEMBER:
TIMONI WEST INDUSTRY 2014
Negativity bias means we
react to negative things
sometimes more strongly
than we should. There are
ways to fix the fallout.
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the bias
TIMONI WEST INDUSTRY 2014
Bias Blind Spot
Yes, you too.
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REMEMBER:
TIMONI WEST INDUSTRY 2014
We’re all in
this together.