Slide 10
Slide 10 text
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moving from - can't you see - it is cut off there, there is concrete down
the bottom and abstract up the top. Concrete is the particular, abstract is
the general, so if you move up, you are getting into themes, trends,
generalisations and so on. Can everyone in the room, if you're able and
comfortable, to please stand up for a second?
If you naturally kind of a big picture thinker and you like to start
with the vision and then work from there, please put your hand way up
here. If you like to start with the detail and build up from that, put your
hand there. I am seeing a fair bit of big picture, somewhere in the middle.
Thank you, sit down.
The first thing is neither is better or worse than the other
objectively. I am autistic and ADHD, so I do really well at the extremes
and not so much with anything in the middle. It is all about knowing
where our audience is, where we tend to be and how we need to move. If
you tend to be more abstract. The key question for you is what's that?
Give me an example and tell me what that looks like in practice and can
you flesh that out for me? Here is an example of abstract. We exist to
unlock tomorrow. Have you ever seen a human-centred designed web site
that looks like this, I feel so deeply moved but I have got no idea what
you actually do? That's up here and then conversely, if you are too down
in the weeds and the detail is in the concrete, the question for us will be
"So what?". Here is an example "Australia's largest trading partners
measured by trade in value and added by destination of final demand,
2011". What am I supposed to take away from this?
Cause of the curse of knowledge, the "So what?" Will be obvious to
us. If you come from a data or a research background, this might be a
challenge for you. We are talking about the five whys just a moment ago,
I would have the five so whats. So what? So what? So what, so what and
so what? You keep doing that until you get somewhere sensible. Let's do