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advancing your seo career by @aleyda from @orainti at #wtsfest ● SEO Consultant & Founder at Orainti ● SEOFOMO & MarketingFOMO Operator ● Crawling Mondays Host ● LearningSEO.io Curator ● Speaker, blogger, author ● Remoters.net co-founder ● MujeresEnSEO.es co-founder Hello! I’m Aleyda Solis

advancing your seo career by @aleyda from @orainti at #wtsfest But what did I do before SEO? Which of these are NOT true? ● I used to be a web designer ● I used to sell servers ● I used to be tech support ● I went to marketing school ● I used to run travel sites

advancing your seo career by @aleyda from @orainti at #wtsfest ● I used to be a web designer ● I used to sell servers ● I used to be tech support ● I went to marketing school ● I used to run travel sites But what did I do before SEO? Which of these are NOT true?

advancing your seo career by @aleyda from @orainti at #wtsfest All of these have been key to my SEO career ● I used to be a web designer ● I used to sell servers ● I used to be tech support ● I used to run travel sites

advancing your seo career by @aleyda from @orainti at #wtsfest ● web designer ● sell servers ● tech support ● run travel sites ● To learn how to build websites and understand implementation challenges ● To learn about web management and monetization challenges ● To understand how to communicate tech with clients, troubleshoot and look for solutions ● To teach me how to sell complex solutions

advancing your seo career by @aleyda from @orainti at #wtsfest Although those roles seemed to be disconnected, they gave me skills that are key for my SEO day to day, and allowed me to discover what I liked, was good at, and the job in demand that would be a better fit to pursue.

advancing your seo career by @aleyda from @orainti at #wtsfest Looking back I see how each experience allowed me to grow and become what I am today First good fitting role in not ideal company for long term growth Second not so well fitting role at great company Third great fitting role allowing progress at good company but low pay Fourth not so great fitting role with great pay at good company Fifth great fitting role with good pay at good company …. … … Self-employed, remote based professional, with great pay working on great projects with flexibility

advancing your seo career by @aleyda from @orainti at #wtsfest Lesson learned: You shouldn’t expect your professional journey to follow a straight-forward path, if you learn from the experiences, they will all allow you to advance towards your goals.

advancing your seo career by @aleyda from @orainti at #wtsfest But 2011 Aleyda would have loved someone would have told that to her! Back in 2011 at Mozcation Barcelona with Rand. I had never spoken in English at an international event back then.

advancing your seo career by @aleyda from @orainti at #wtsfest Let’s go through other 15 SEO career tips I wish someone would have given me a while back…

advancing your seo career by @aleyda from @orainti at #wtsfest 1. Set career goals that are meaningful to you by establishing the why behind them.

advancing your seo career by @aleyda from @orainti at #wtsfest Do you really want to be a “link builder” or is just because you’ve heard it pays better? Choose something demanded, but that you also like and are good at. It’s ok to try a few options until you find your “calling”.

advancing your seo career by @aleyda from @orainti at #wtsfest 2. Remember that success might mean something different for each person, and there isn’t a single path to achieve it. Identify the best based on your goals, what you care about and your circumstances.

advancing your seo career by @aleyda from @orainti at #wtsfest For example, becoming a in-house digital marketing director of a big brand or being an agency founder at a big city are not the only ways to earn mid-6 figures, in case this is what you want to earn as a goal.

advancing your seo career by @aleyda from @orainti at #wtsfest 3. It’s not a competition, so don’t fall into the trap to compare yourself with others. We’ve all started somewhere different and have different skills, preferences, goals and paths.

advancing your seo career by @aleyda from @orainti at #wtsfest Others might look to achieve “more” in less time, but how long has it taken them to get there? Is their context the same than yours? Does it really matter? Your path might be different. You do you!

advancing your seo career by @aleyda from @orainti at #wtsfest 4. Always deliver. Do what you said you were going to do without errors, and do it on time without needing external reminders or being chased by others.

advancing your seo career by @aleyda from @orainti at #wtsfest Being a reliable professional is an amazing asset and key differentiator when getting opportunities. Nobody wants to work with unreliable people that make them lose time and money.

advancing your seo career by @aleyda from @orainti at #wtsfest 5. Grow your soft skills as much as your tech ones to execute, achieve more and grow professionally.

advancing your seo career by @aleyda from @orainti at #wtsfest SEO stops being a knowledge problem and becomes an execution one rather quickly. Developing your communication, coordination, leadership, resource management skills is fundamental.

advancing your seo career by @aleyda from @orainti at #wtsfest 6. Treat others professionally and how you wish to be treated. Always assume ignorance first rather than malice. If there’s something wrong, speak out using the relevant channels professionally.

advancing your seo career by @aleyda from @orainti at #wtsfest As an SEO, you’ll always need to collaborate with others and frictions can arise. Follow the “golden rule” and look to solve them professionally. You’ll always need others for success. Choose your fights wisely.

advancing your seo career by @aleyda from @orainti at #wtsfest 7. Over-communication is key to avoid most of misunderstandings and coordination challenges. Always confirm when you’re taking action on something and ask for confirmation when you deliver.

advancing your seo career by @aleyda from @orainti at #wtsfest The more specific you can be when communicating, the better. Always validate and leave documented what you’ve agreed to do or requested. Remember that “assumptions are the mother of f*ck ups”.

advancing your seo career by @aleyda from @orainti at #wtsfest 8. Be a strategic problem solver. You’re paid to solve issues not to identify them. If everything is a problem then nothing is a problem. Learn to prioritize and communicate what truly matters.

advancing your seo career by @aleyda from @orainti at #wtsfest Your clients are looking to achieve certain results with SEO. Make sure that you understand those business goals and what you do and deliver is actually impactful towards them.

advancing your seo career by @aleyda from @orainti at #wtsfest 9. Have a proactive and continuous learn, test and solution seeking mindset. Even if your workplace won’t pay for training or incentivize it. It’s on your own benefit.

advancing your seo career by @aleyda from @orainti at #wtsfest You will never stop learning, and the more you learn you’ll realize you know very little. There’s always an update, new competitors, a new project, etc. There’s also misinformation. Keep updated and try things yourself.

advancing your seo career by @aleyda from @orainti at #wtsfest 10. Be gritty and forget about ego. Expect challenges and don’t give up after negative answers. Instead, ask for feedback, understand what went wrong, learn and do it better or differently next time.

advancing your seo career by @aleyda from @orainti at #wtsfest There’s no chance that all of your applications for roles as an employee or projects as a consultant will be always accepted. Don’t be discouraged. Those are opportunities to learn and have a better chance for success next time. Ask for feedback.

advancing your seo career by @aleyda from @orainti at #wtsfest 11. Don’t wait for opportunities to come your way or validation from others, identify meaningful opportunities that will allow you to grow and go for them.

advancing your seo career by @aleyda from @orainti at #wtsfest Opportunities will only come your way when others see you’re already clearly overqualified. Don’t waste your time and go for those opportunities you know you’re ready to contribute to, even if you don’t completely fit to what’s requested.

advancing your seo career by @aleyda from @orainti at #wtsfest 12. Network and build relationships to grow, to receive and offer support and advice from others, especially who have done what you want. Don’t be afraid to ask for help or feedback.

advancing your seo career by @aleyda from @orainti at #wtsfest This is what we’re doing now! Go to events, network online and offline. Exchange experiences. Look for mentorships and guidance of others who have already followed the journey you want to pursue to accelerate your learning process.

advancing your seo career by @aleyda from @orainti at #wtsfest 13. Establish your USP as an SEO. What do you want to be known for? For what roles or projects do you want to get hired?

advancing your seo career by @aleyda from @orainti at #wtsfest Become the “Go to Person” for an SEO scenario, eg. “The Tech SEO for Ecommerce Sites”. Don’t be afraid to be “boxed”, you can evolve or expand over time, but it will allow you to find better fitting roles or projects sooner.

advancing your seo career by @aleyda from @orainti at #wtsfest 14. Share your journey and findings with the community, and build a personal brand showcasing your USP. It’s never too soon! There’s always someone starting looking to learn. It’s never too soon!

advancing your seo career by @aleyda from @orainti at #wtsfest Companies look for expertise and reliability when hiring, and having a personal brand facilitate that. Create your site, share your learnings, contribute in social, blog, speak at events.

advancing your seo career by @aleyda from @orainti at #wtsfest 15. Give back to the community and help others to advance leveraging your own experience, it will help you too.

advancing your seo career by @aleyda from @orainti at #wtsfest Giving back to the community and helping others in their journeys is one of the most rewarding and impactful initiatives you can take. It won’t only help others, it will help you to continue growing too.

advancing your seo career by @aleyda from @orainti at #wtsfest You don’t think you’re capable of all this? Just think where you were 10 or 5 years ago and how far you’ve come since then!

advancing your seo career by @aleyda from @orainti at #wtsfest ● SEO Consultant & Founder at Orainti ● SEOFOMO & MarketingFOMO Operator ● Crawling Mondays Host ● LearningSEO.io Curator ● Speaker, blogger, author ● Remoters.net co-founder ● MujeresEnSEO.es co-founder Thanks! ● I’m Aleyda Solis