Slide 13
Slide 13 text
Segmentation & Personalization
Segmentation is Product Centric
“Customers who viewed/bought this also viewed/bought those”
Better than a “lucky guess”, but not enough for Ecommerce
True Personalization goes way beyond Segmentation
Taking note of everything about the customer
Every search query, every click, every add to cart, and every purchase, along with all the attributes associated with each
Continuously learning about the customer and delivering an experience that responds directly to his or her
intrinsic interests and immediate needs with each returned visit.
Over time, this experience becomes smarter and more intuitive. The customer feels like their online
engagement with a brand is natural, pain free, and even special.
By combining individualized historical data with real time relevancy, we can better anticipate
immediate needs
Source: http://blog.reflektion.com/?p=17