Scaling eCommerce with SEO, AI & Automation: Optimizing Product Descriptions at Scale

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Scaling eCommerce with SEO, AI & Automation Optimizing Product Descriptions at Scale Katarina Dahlin

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2 Intro Part ı: Custom GPTs Part ıı: Product Description Automation Part III: Scale into new markets Part IV: Scale further with reviews summaries Katarina Dahlin | SEOday 2025

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3 Katarina Dahlin SEO & AI consultant from Finland Katarina Dahlin | SEOday 2025

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4 It all started 2 years ago when I started a ﬂower blog… Katarina Dahlin | SEOday 2025

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5 From 0 to 50K organic traffic in 1 year Katarina Dahlin | SEOday 2025

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6 I started with affiliate marketing Katarina Dahlin | SEOday 2025

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7 I connected product feeds to my blog… Katarina Dahlin | SEOday 2025

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8 9500 …and soon I had product pages !!! Katarina Dahlin | SEOday 2025

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9 How can I optimise these, when I don’t have enough time?! Katarina Dahlin | SEOday 2025

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Part I: Custom GPTs

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11 Custom GPTs are your own versions of ChatGPT, that you can train with your own data & instructions. What are Custom GPTs? Katarina Dahlin | SEOday 2025

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12 I created a custom GPT for each product brand. Katarina Dahlin | SEOday 2025

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13 Custom GPTs can write better content than regular ChatGPT when they know the products and the brand. Why? Katarina Dahlin | SEOday 2025

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14 Less hallucinations. Katarina Dahlin | SEOday 2025

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15 The right tone of voice. Katarina Dahlin | SEOday 2025

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16 Reduce copy pasting! Katarina Dahlin | SEOday 2025

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How I create Custom GPTs for product descriptions

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18 Data I scrape the brand product & category descriptions and 'About Us' pages with Screaming Frog. then upload the data as a CSV ﬁle to the GPT. Instructions: https://katarinadahlin.com/scrape-content-screaming-frog/

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19 Build your Custom GPT https://chatgpt.com/gpts/ editor Katarina Dahlin | SEOday 2025

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20 Context & instructions Provide well-deﬁned instructions and basic info about the context, task, language, styling, etc. Katarina Dahlin | SEOday 2025

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21 Tell the Custom GPT to never hallucinate and to always ask for more info if needed. Reduce hallucinations Katarina Dahlin | SEOday 2025

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22 Prompt Product name: [paste you product name here] You are now Fiskars SEO-copywriter GPT. You write in ﬁnnish. Info: See database. Rewrite the text. Make it about 400 words long. Start with info about the product. Then, create a short text with the subheading: "For what work is [product name] good for?". Then, create a short text with the subheading "For who is [product name] suitable for?". Then, create a short text with the subheading: "Why we like the [product name]?". Subheadings are formatted as H2. Format everything as html. optimize the texts and subheadings for the product name. Katarina Dahlin | SEOday 2025

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23 Before Katarina Dahlin | SEOday 2025

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24 After Katarina Dahlin | SEOday 2025

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25 I optimised 400 products with Custom GPTs in 5 weeks Katarina Dahlin | SEOday 2025

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26 Number of words ranking 1-10 in Google for 400 optimised products Ahrefs data Katarina Dahlin | SEOday 2025

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27 115 more words in position 1 in Google Ahrefs data Katarina Dahlin | SEOday 2025

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28 156% more organic clicks after 5 weeks Search Console data Katarina Dahlin | SEOday 2025

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29 It takes 5 min per product to optimise like this → good Katarina Dahlin | SEOday 2025

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30 It takes 5 min per product to optimise like this → good, but it still takes too much time ;) Katarina Dahlin | SEOday 2025

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Part II: Automation

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No content

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33 Why? Automate the workﬂow. Katarina Dahlin | SEOday 2025

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34 No copy pasting. Katarina Dahlin | SEOday 2025

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35 No writing them one by one. Katarina Dahlin | SEOday 2025

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36 Save time. Katarina Dahlin | SEOday 2025

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37 Optimise large amounts in a short time. Katarina Dahlin | SEOday 2025

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38 Result = 3500 product descriptions in one day Katarina Dahlin | SEOday 2025

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39 …or 40 product descriptions in 5 mins Katarina Dahlin | SEOday 2025

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40 Connect apps like Google Sheets with ChatGPT & build workﬂows. No need to know Python or any coding language ;) Make.com Katarina Dahlin | SEOday 2025

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41 How does it work? Instructions: https://katarinadahlin.com/make-product-description-automation/ Katarina Dahlin | SEOday 2025

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42 1. The data needed for optimising the product is in a Google Sheet: URL, Product name, and short info about the product Katarina Dahlin | SEOday 2025

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43 Use the info you get from the manufacturer. Scrape the brand site if it’s not enough data for the prompts to work. Katarina Dahlin | SEOday 2025

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44 2. The prompts & messages with ChatGPT goes here

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45 ChatGPT reads the ﬁrst Google Sheet & writes a long product description. Katarina Dahlin | SEOday 2025

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46 3. The new product description will be added to a second Google Sheet here. Katarina Dahlin | SEOday 2025

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47 Result: Long description Katarina Dahlin | SEOday 2025

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48 4. ChatGPT reads the ﬁrst Sheet again & writes a short product description. Katarina Dahlin | SEOday 2025

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49 5. And implements the results in a third Google Sheet. Katarina Dahlin | SEOday 2025

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50 Result: Short description Katarina Dahlin | SEOday 2025

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51 When product descriptions are ready → import everything to your site Katarina Dahlin | SEOday 2025

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52 For wordpress sites → All Import - WooCommerce Import Add-On Pro -plugin Instructions: https://katarinadahlin.com/all-import-product-descriptions-wordpress/ Katarina Dahlin | SEOday 2025

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53 💡 When you’ve tested your prompts and the automation and it works – schedule it and do something else! Katarina Dahlin | SEOday 2025

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Bonus tips on products optimizing

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55 We want as implementation-ready product descriptions as possible. If you don’t get the result you want… Katarina Dahlin | SEOday 2025

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56 → Show examples in the prompts, instead of telling too much about how to do it!

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57 How to scale growth even more? 🚀 Katarina Dahlin | SEOday 2025

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Part III: Scale into new markets

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59 What if there was an easy and affordable way to translate content on your site into new languages? Katarina Dahlin | SEOday 2025

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60 Solution? Translate content and meta data with ChatGPT and automate it with Make. Katarina Dahlin | SEOday 2025

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61 Same logic here. Have the data you need to be translated in a spreadsheet. Katarina Dahlin | SEOday 2025

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62 Let the translated results be added to a new Google Sheet. Katarina Dahlin | SEOday 2025

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63 Split big tasks into smaller tasks. Katarina Dahlin | SEOday 2025

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64 When one workﬂow is built, copy it & change the language. Katarina Dahlin | SEOday 2025

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65 What else to optimize & automate with Make? 🚀 Katarina Dahlin | SEOday 2025

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Part IV: Reviews summaries

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67 Create unique, helpful content from your product reviews on your product pages by asking ChatGPT to summarize your product reviews. Katarina Dahlin | SEOday 2025

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68 Katarina Dahlin | SEOday 2025 Customer Feedback: These winter boots are praised for being warm, cozy, and easy to put on, making them ideal for cold weather. Many users found them true to size, though some recommended sizing up for thicker socks or wider feet. They are comfortable to walk in and provide good insulation, even in freezing temperatures. However, a few customers noted that the boots might rub on the ankle or feel slightly tight or loose depending on foot shape. While stylish and functional, they are better suited for light snow rather than deep conditions due to their lower height.

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69 If your products are new in store and has no reviews yet, you can search the internet for the same product, that has reviews and summarize that. Katarina Dahlin | SEOday 2025

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70 → Scrape data → create a prompt → automate with Make → add to product descriptions Katarina Dahlin | SEOday 2025

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In summary

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72 Start by building a Custom GPT & prompts Katarina Dahlin | SEOday 2025

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73 When it’s working well, move it to Make & automate it Katarina Dahlin | SEOday 2025

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74 Work with examples to get good output Katarina Dahlin | SEOday 2025

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75 Scale more by translating content into new languages Katarina Dahlin | SEOday 2025

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76 Or add more unique content to your product descriptions by creating product reviews summaries Katarina Dahlin | SEOday 2025

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77 More guides & videos on how to this all - How to scrape content from a website with screaming frog https://katarinadahlin.com/scrape-content-screaming-frog/ - How to build custom GPT:s for product descriptions https://katarinadahlin.com/custom-gpts-product-descriptions/ - Make product description automation setup example https://katarinadahlin.com/make-product-description-automation/ - How to all import all product descriptions in bulk with WP All Import plugin https://katarinadahlin.com/all-import-product-descriptions-wordpress/ Katarina Dahlin | SEOday 2025

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78 Katarina Dahlin SEO & AI Consultant katarinadahlin.com katarinadahlin1@gmail.com linkedin.com/in/katarina-dahlin katarinadahlin.bsky.social Download my presentation: Speakerdeck.com/katarina dahlin/SEOday-2025