By Abinaya
USER EXPERIENCE DESIGN GROUP
How our digital ecosystem
evolved to deliver
unified client experience
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Who we are
232
Years Old 250+
Client-facing
applications
50 K
Client Base
35
Countries
100
Markets
12
Line of
Business
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No content
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Our Digital Ecosystem
The strategy to a new
generation technology
platform to deliver unified
client experience
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Our Challenges
· Legacy System
· Multiple user Groups
· Compliance and Regulations
· Customization
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Empathize using Evidence
Take our UX Survey!
Start
How effective is the application in
accomplishing your everyday tasks?
EFFECTIVE
How easy or difficult is your experience
in using the application?
EASY OR DIFFICULT
How enjoyable is your experience
in using the application?
ENJOYABLE
How likely would you recommend
the application to your friends?
RECOMMEND
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Empathize using Evidence
Which is the most used functionality of the
application last month?
How many people have used the trading
feature using mobile last month?
How many people have started using the
web version of the application till date?
Which are the top two user groups
of the application?
Usage Analytics Report
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Empathize using Research
A Day with our users
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Analyze
User Journey Map
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Empathize using Research
Usability Tests
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Successful
Completion Rate
Users who felt difficulty in
finding the Call to Action
Users who felt difficulty in
selecting the content
Users who felt difficulty in
verifying the action done
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Test on Forms
Long Form
Experience
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Test on Forms
Wizard form Experience
80%
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Inconsistent
Interaction
patterns
Multiple
Login
Redundant
functionalities
across
applications
Varying
Navigation
patterns
Problems with
Information
finding
Analyze
Insights
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Ideate and Design
User centric Taxonomy
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The Design System
Principles of our
design framework
Consistent
Effective & Efficient
Scalable
Responsive
Reusable
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Principal Components of the Design System
· Typography
· Color Palette
· Layout
· Interaction patterns
· Navigation
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Logo
Logo
Logo
Logo
Menu
Menu
Menu 1
Menu 2
Menu 3
Menu
Menu
Menu 4
Menu 5
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
Lorem Ipsum
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Test and Iterate
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User Adoption Rate
50%
Increase in User Satisfaction score
75%
Increase in Net Promotor Score
60%
The Impact
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“Design, in the end, is about creating better
things for people. Along the way, it can
generate better profits as well.”
- Bruce Nussbaum