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How To Use Video For SEO

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Contents Statistics Video Content Equipment Editing Distribution Video SEO Resources

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Statistics 77% intend to watch only 1 video, but... 4th largest site on the internet 2nd largest search engine Largest video site on the web

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Statistics 20 hours of video uploaded every minute 3.5 million visitors per day 100 million videos watched daily 300 million worldwide visitors per month 5 billion video streams every month - 40% of all videos online

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Video Content What’s the purpose of making videos?

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Video Content Human face Speak directly to your clients Authenticity/Transparency Make it easy Be the expert

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Video Content How many videos should you make? 300 in the last 3 years Quantity vs Quality?

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Video Content

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Video Content

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Video Content

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Equipment Camera Audio Lights Screen Capture Software

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Editing Where do I start?

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Editing Software Intermediate Final Cut Express Sony Vegas Studio Advanced Final Cut Studio Sony Vegas Pro Adobe Premiere Basic iMovie Windows Movie Maker

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Editing Steps Record content Import Divide content Add transitions Refine Add Lower Thirds

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Editing Steps Create Intros/outros Outro = Call to action Soundtrack Export Walk the red carpet Accept your Oscar

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Distribution

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Video SEO - Case Study

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Resources tubemogul.com trafficgeyser.com animoto.com techsmith.com/camtasia.asp telestream.net/screen-flow/ overview.htm youtube.com/djenyns youtube.com/theseomethod podcastinterviews.com