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MICRO-PRENEUR REVOLUTION Capitalizing on the

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40% Freelancers will be of workforce by 2020

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60 million people Contractor Temp Entrepreneur Small Biz Owner Self Employe Seasonal Free Agent

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OPPORTUNITY The Free Agent Nation represents a massive to build businesses, services & systems to support

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Okay, but what the heck do you know? MEGO Consulting: Freelancer since 1989 Peer Economy Council Zaarly: 20,000 free agents; 2,000+ storefront owners Data Collateral: $710B Small Business Loan Market

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1 2 3 The The The WHY WHAT HOW

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1 Why… are there 60M Free Agents?

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FREE AGENT MOTIVES Diversify Politics Strengths

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FREE AGENT MOTIVES Be Valued Keep Control Variety

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CHOICE It’s a to be a Free Agent

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2 What… do free agents need to be successful today?

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TOOLS OF THE TRADE Finance Marketing Operation

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TOOLS OF THE TRADE Help Capital Communit

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The biggest reason SBs fail is… POOR FINANCIAL MANAGEMENT

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Why did Groupon grow like a weed? MEASURABLE MARKETING

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That constant terror o not knowing how it a fits together require GETTING ORGANIZED

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Great business: FREELANCING FOR A FREELANCER

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Want a loan? $135B DECREASE IN SB LOANS

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Sharing cat photos isn SOCIAL NETWORKING

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COMPLEX It’s to be a Free Agent

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3 How… are today’s winning platforms doing it?

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Exclusivity Efficiency Design

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Social+Mobile+More Community Personalized

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Amazing People Deman AMAZING COMPANY

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When the only asset yo have his your time, Fr Agents need tools t help them SAVE HOURS

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Craigslist & eBay aren enough anymore… DESIGN EXPECTATION ARE HIGHER

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Why did Yahoo! Pay $1. for Tumblr? MOBILE + SOCIAL + COMMUNITY

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Freelancers need a community because FREE DOESN’T MEAN ALONE

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Leaving BigCo means FREE AGENTS HAVE STORIE TO TELL

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EXPECT We Awesomeness

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They’re coming… 60M Micropreneurs

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1 2 3 It’s a It’s not Build Them ifestyle Choice Easy or Free Awesom Sh!t QUICK RECAP…

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1 1 HOW TO CAPITALIZE N MICROPRENEUR REVOLUTION BECOME BUILD FOR

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Eric Koester WWW.EKOESTER.COM @ERICKOESTER